Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” Authority, expertise, and trust: When prospects recognize your brand as an authority in its field, they are more likely to trust the information you publish. Put industry-leading content to work for your brand. Small Businesses: Content Marketing Is a Strategic Advantage.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

Zoominfo

SEPTEMBER 12, 2023

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. The Impact of GTM Data on Generative AI Many business leaders understand the overall importance of data quality. Write a follow-up prospecting email.

Zoominfo 147

Zoominfo Multi-Touch Attribution Ad Building Marketing Analytics Tools 147

Marketing Insider Group

MAY 30, 2023

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing ? Have you thought about using AI for small business marketing to make your life a little easier? Here’s the scoop on AI for small business marketing. You’re not alone.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

Webbiquity

DECEMBER 17, 2021

An effective marketing strategy and sales business plan are essential to drive growth. Here are six ways revenue marketing can positively impact your business. The buying cycle is critical to know to ensure that your sales and marketing efforts work together. They will work together to generate leads. Know Your Audience.

Customer Satisfaction 289

Customer Satisfaction Effectiveness Planning Work Management 289

SalesGrape

FEBRUARY 2, 2024

For small businesses aiming to thrive in today’s competitive market, effective business development is crucial. While many small enterprises operate with limited resources, strategic partnerships with business development companies can provide a powerful boost.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

ViewPoint

MARCH 24, 2015

The Essential Handbook for Prospecting and New Business Development. Mike''s presentation, “4 Tips to Power Up Prospecting in 2015,” blew me away. We’ll review each tip one at a time—but first, let''s see what they are: Mike Weinberg’s 4 Tips to Power Up Prospecting in 2015: Part 1: Tip #1 Believe it works.

Peer-to-peer 120

Peer-to-peer Work Management Tips Inbound Marketing 120

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. Attract prospects. Close deals.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers. That’s because the employees are the building blocks who truly help the company grow and thrive. And guess what?

Business 96

Business Allocation Lead Scoring Lead Ranking 96

Vision Edge Marketing

MARCH 21, 2023

Scaling a business is the focus of this episode of What’s Your Edge? Scaling, regardless of the company stage, has been a recurring topic in many of our customer, partner, and prospect conversations of late. Scaling a business is often compared to climbing a mountain, and for good reason. Scaling however, doesn’t come for free.

Contingency Planning 162

Contingency Planning Work Management Marketing Management Business 162

Vision Edge Marketing

MAY 9, 2023

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. In this article, we’ll explore: Skills required for B2B company leaders to make better business decisions and the benefits of doing so. This is a critical skill for all leaders.

Business 162

Business Customer Satisfaction Acquisitions Forrester 162

Vision Edge Marketing

MARCH 14, 2023

As expected, the volatile business environment and the economy, especially concerns about a downturn, inflation, and the impact of interest rates on sales, inventory management, and the overall cost of doing business, are on their minds. Next, map how they work today. Customers are more empowered and informed than ever before.

Contingency Planning 197

Contingency Planning Business Work Management Planning 197

Launch Marketing

JANUARY 11, 2024

Focusing on four essential marketing fundamentals will go a long way toward building a solid foundation for the success of your B2B business. It is particularly important to establish a strong brand identity as this is how your customers, prospects and general audiences will come to recognize your business.

Lead Generation 103

Lead Generation B2B Marketing Lead Scoring Lead Ranking 103

Zoominfo

FEBRUARY 18, 2021

It’s a popular saying in business circles, but it holds true: People do business with people they know, like, and trust (especially in the business world). In their journey, prospective buyers want to know they can trust the company as much as they can trust the individuals they’re dealing with.

Business 227

Business B2B Thought Leadership Top of Funnel Conference 227

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. Here are five points you should cover to scale your B2B business effectively. You may have a few customers in an industry that holds untapped potential for your business.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Zoominfo

SEPTEMBER 20, 2022

At ZoomInfo, we know that a constantly evolving data asset is the key to unlocking the potential of sales and marketing teams — getting them out of the slog of searching for information and back into the business of connecting with prospects and making the sale. What takes up the rest of that time? Ten years ago, that number was five.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Keep it short and catchy to hold the attention of busy prospects with short attention spans through the end of your video. Video product is now easier and less costly than ever.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Marketri

MARCH 6, 2024

Every minute spent configuring accounting software and making entries was time away from being the sole consultant in the business and the sole executive working on the business. Messy books = messy business. It’s easier to get business when you’ve had business! They also care about quality work.

Ad Building 118

Ad Building Tips Branding Brand Identity 118

Contently

JANUARY 11, 2023

Tech innovations and business growth goals have driven marketers to engage more often over more channels, resulting in digital overwhelm. Customer data is vast and complex, especially when you consider all the work that goes into capturing, maintaining, and leveraging it. Consumers can’t leave the house without seeing an ad.

Personalization 177

Personalization Top of Funnel Business Enterprise Management 177

Zoominfo

APRIL 24, 2020

We know, according to ZoomInfo data, as of the end of March, most small businesses still lacked critical tools to enable team collaboration and web conferencing in remote working conditions. So, what were businesses focusing their efforts on? Good question: Prospects are identified via a company’s IP address.

Work Management 227

Work Management Marketing Management Intent Data Business 227

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What’s working? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. How does that work exactly?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Trade Press Services

APRIL 29, 2024

The saying that “it’s not just what you know, but who you know” still rings true in business today. Despite digital transformations, global connectivity, and rapidly evolving technologies, a successful business always comes down to its people. This is true whether you’re a seasoned business owner or new to the workforce.

B2B Thought Leadership 77

B2B Thought Leadership Thought Leadership Ad Building Peer-to-peer 77

Webbiquity

JANUARY 22, 2021

In the US alone, around 627,000 new businesses open each year across a range of industries. Virtually every startup is met with intense competition from the outset, especially if you are working in a nascent but potentially high-growth industry. This is because they work based on their client’s visions, as opposed to their own ideas.

Business 238

Business Startups Paid Search Agency Press 238

Marketing Insider Group

JULY 14, 2020

There’s no denying that the recent pandemic has affected many businesses, big and small. Supply chains and businesses are greatly affected too. Just like the virus, these changes are likely to evolve in the coming months, and we can expect to see newer ways of doing business in the near future. Be alert for unmet needs.

B2B Sales 351

B2B Sales Marketing AI Top of Funnel Work Management 351

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. As their popularity continues to rise, businesses are starting to leverage channels such as TikTok and Instagram Reels to showcase their content and products.

Statistics 160

Statistics Paid Search Agency Planning Advertising Agencies 160

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

OCTOBER 28, 2020

The COVID-19 pandemic has changed the way almost everyone does business. Unfortunately, it has also caused a lot of businesses to shutter permanently. alone, 60% of the businesses that were forced to close due to the pandemic will remain so indefinitely. Undoubtedly, your business has had to make changes to stay afloat.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266

Webbiquity

MARCH 10, 2021

Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it. But every business interacts with customers—almost always across multiple channels—and consequently needs to develop customer engagement processes for each touch point.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Salesforce Marketing Cloud

JANUARY 12, 2024

Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. Have other businesses expanded or stepped in to fill the void?

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

Velocity Partners

NOVEMBER 22, 2023

They’ve been business model innovations. Uber, Airnbnb (et al) just combined them into new businesses. Into new kinds of businesses. The brief is clear: once prospects understand the new model, they get the essence of the brand narrative. A new business model is a reason to believe all those great benefits.

Lead Ranking 94

Lead Ranking Differentiation Work Management Marketing Management 94

NetLine

JULY 5, 2023

It’s an important marketing concept since it provides insight into what a prospect or customer is likely to do next, based on their behavior patterns, underlying motivations, search queries, or expressed interests. This applies to both business-to-consumer (B2C) and business-to-business (B2B) data.

Intent 98

Intent Work Management Marketing Management Business 98

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. A copilot makes you more productive by doing work on your behalf. The best part?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

SmartBug Media

FEBRUARY 26, 2024

In this article, we’ll explore why a RevOps audit is critical to business success. Sales thinks they’ve sold a fantastic project that can solve prospects’ issues, but service lacks the knowledge or understanding of the project to deliver success. What Is a RevOps Audit, and Why Do You Need One?

Business 64

Business Advertising Agencies Software Eye-Tracking 64

Launch Marketing

MARCH 20, 2024

Marketing is a tried-and-true tactic proven to generate leads and revenue for businesses. Does it work? Will I achieve business goals with marketing at the forefront? Businesses question if they need marketing, and some think they can achieve results by executing a few marketing components and leaving out the rest.

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

BOP Design

JUNE 7, 2022

B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business. In this post, we take a look at 7 B2B marketing strategies you can leverage to grow your business and generate more leads. It enables you to educate your current clients and prospects about the products and services you sell.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

SalesIntel

SEPTEMBER 14, 2023

Any business’s continued success hinges on its sales pipeline’s growth. Having a wealth of data empowers sales teams to optimize their conversion efforts by targeting, finding, and engaging with their ideal prospects. How to Invest in the Right Business Lead Database 1.

Ideal Customer Profiles 52

Ideal Customer Profiles Lead Ranking Lead Scoring Business 52

Rev

SEPTEMBER 27, 2023

We can’t tell you exactly which sales tech stack is the best for your business. Sales prospecting tools Sales prospecting tools are essential for any sales team that wants to stay on top of new leads. Scheduling tools Scheduling tools make it easier for sales reps to manage their calendars and book meetings with prospects.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Budget Programs 78