ANNUITAS

MARCH 21, 2023

Dynamic Chat gets More AI and Improved Routing Chat is obviously a top trend among marketers , especially as ChatGPT continues to both excite and worry a lot of marketing professionals. Also, the company has improved the ability to segment and activate Account-based Marketing lists. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

NOVEMBER 30, 2022

Do you have a marketing professional on your list this year? From keeping the business afloat during “unprecedented times” to staring down the barrel of an impending financial downturn (and not to mention layoffs) it has been quite the year for marketers! . Marketing can’t live with them, but can’t live without them.

Planning 130

Planning Work Management Marketing Management High Quality Lead 130

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. Arguably the only ‘constant’ in marketing today is constant change. This is particularly true for Demand Marketing, which today finds itself at a crossroads. What does Demand Marketing mean today? What did Demand Marketing ‘used to’ mean?

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162

ANNUITAS

OCTOBER 27, 2023

Also not surprising, nearly every facet of the Salesforce portfolio received an injection of GenAI – with the Marketing Cloud platform perhaps receiving the most generous dose. Innovation Overview The newly-announced Einstein 1 platform and tools allow for a more seamless integration into the core Salesforce business Cloud.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

JANUARY 21, 2020

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? How do you know if you engage in random acts of marketing?

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

ANNUITAS

MARCH 4, 2020

The Growth Marketing movement (aka growth hacking ) – now nearly ten years old – has had a significant and positive impact on the efficacy of demand marketing. Yet ‘first generation’ Growth Marketing has hit a wall. Yet ‘first generation’ Growth Marketing has hit a wall. It’s time for Next Generation Growth Marketing.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

FEBRUARY 24, 2023

I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. Where Go-to-Market Programs Fall Down I’ve said this before: Go-to-market strategies have an Achilles heel.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

MARCH 19, 2020

But many of us also share concern over a different crisis: the state of our businesses at this time. Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. this is not cold calling). .

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

AUGUST 8, 2023

Our inaugural Go-to-Market Transformation Summit is officially in the books! ’ ANNUITAS CEO Adam Needles set the tone by outlining what we are calling a new “Go-to-Market Operating System” that better aligns demand experience (or “DX”) across the entirety of the pre-and-post sale customer journey.

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

ANNUITAS

JANUARY 31, 2023

The tremendous moment to jump in and help so many companies fix their underperforming marketing and sales motions. Macroeconomic issues, combined with fundamental flaws in enterprise marketing and sales operations, are opening up what we call an “arbitrage opportunity” for firms like ANNUITAS. We are at a unique moment.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. As Growth Leaders , we find ourselves at a crossroads with our go-to-market efforts. Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

ANNUITAS

JUNE 17, 2020

Aligning stakeholders around a large, new initiative or transformation has to be one of the largest challenges demand marketing teams face. All your stakeholders are aligned and your marketing and sales teams are working cohesively and efficiently as one unit focused on achieving growth. There’s a common goal.

Demand 147

Demand Tips Work Management Advertising Agencies 147

ANNUITAS

FEBRUARY 7, 2023

Given unclear demand patterns – and unending debate over the condition of the economy – it is a good time to take a step back and reflect on how your go-to-market might be categorized in 2023. Yet research supports that uncertainty and periods of when you should invest in not only maintaining, but truly innovating, your go-to-market.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

ANNUITAS

AUGUST 21, 2023

Often in business the greatest challenge lies in problem definition — i.e., defining the problem you need to solve, instead of just attacking immediate problems. We see this challenge in the approach many organizations take to optimizing their go-to-market (GTM) programs. And yet — their go-to-market fails in execution.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

ANNUITAS

APRIL 29, 2021

Go-to-market strategies have an Achilles heel. You have a clear go-to-market approach, but you cannot operationalize it. As a result, your go-to-market unspools as an infinite string of random acts of sales and marketing. Consider this challenge: You have a clear idea of who you want to target. INSIDE-OUT VS. OUTSIDE-IN.

Planning 130

Planning Top of Funnel Paid Search Agency Cold Calling 130

ANNUITAS

AUGUST 19, 2022

My most recent blog posts have proposed a new approach for B2B go-to-market teams — a Converged Growth organizational model. This new organizational model represents a complete rethink of traditional B2B sales, marketing and customer service roles, with blended teams, organized around stewardship of customer journey phases.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

AUGUST 24, 2021

Most organizations are facing a need for transformation of their go-to-market in order to drive predictable and sustainable growth. Holistic, demand-side transformation touches everyone from sales, marketing, and leadership to IT, operations, and finance. ANNUITAS has led organizations through dozens of go-to-market transformations.

Peer-to-peer 130

Peer-to-peer Advertising Agencies Paid Search Agency Work Management 130

ANNUITAS

FEBRUARY 23, 2021

A key component to success is demand marketing programs that repeatably contribute real, measurable pipeline lift. But far too many demand marketing programs are stuck a tactical, activity-based status quo. Because of this legacy, the rest of the organization often thinks of marketing as a cost-center and a tenuous relationship exists.

Demand 130

Demand Work Management Budget Programs Planning 130

ANNUITAS

SEPTEMBER 28, 2022

B2B go-to-market organizational design is in a state of crisis. Accenture : “It’s common to see deeper silos from well-established companies that have existed for a long time … more defined boundaries of where marketing activities end, and sales activities begin.”. There is no other way to say it.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

ANNUITAS

AUGUST 12, 2020

Over the past two weeks, we have covered the definition of strategic demand marketing and introduced you to the first phase in our process, the insights phase. It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. . The Core Elements of the Demand Marketing Plan.

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

ANNUITAS

AUGUST 4, 2020

Last week, we discussed what we really mean when we talk about demand marketing. This week, as we dive deeper into the anatomy of a Strategic Demand Marketing Plan , we introduce you to the first step in our process: the insight phase. In fact, 58% of content marketers said audience relevance was the largest contributor to success.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

ANNUITAS

MAY 13, 2020

Both ask the same, fundamental question when analyzing demand marketing budgets: What real sales ‘lift’ am I getting from this spend? A Nielsen blog post notes : Marketers in every industry have one common goal: Prove that marketing efforts help drive more revenue… . Assessing the Impact of Demand Marketing.

Demand 147

Demand CMS Development Marketing Attribution Budget Programs 147

ANNUITAS

NOVEMBER 8, 2016

The quest for excellence shouldn’t be confused with pursuing perfection, yet it’s a trap many marketers fall into. Many enterprise marketers get caught up in producing the “perfect” campaign or the “perfect” web site. So, what’s a marketer to do? You can even start to replicate the engine across other aspects of your business.

Enterprise Management 212

Enterprise Management Demand Generation Deliverability Marketing & Strategy 212

ANNUITAS

JULY 2, 2020

This is when they begin re-assessing options and are likely to move business to those with whom they’ve built the strongest relationships. As long as marketing and sales struggled to connect with buyers throughout the funnel, then the company would continue to miss growth goals. And thus, the long-term relationship pays off.

Demand 130

Demand Buy Work Management Process 130

ANNUITAS

MARCH 18, 2019

Battling Random Acts of Demand Marketing. A recording is now available for the March 2019 Demand Marketing webinar featuring speakers Mika Yamamoto (VP/GM of Marketo, an Adobe Company) and Adam Needles (CEO, ANNUITAS) titled Digital Demand Transformation – Demand Marketing’s Next Step.

Demand 113

Demand Planning Paid Search Agency Webinar Metrics 113

ANNUITAS

SEPTEMBER 15, 2016

I was fortunate enough to catch up with James Farmer , Founder and Publisher of B2B Marketing , a B2B-focused media company with a bold and outstanding mission to “actively empower marketers and leaders to drive serious business growth.” Q: Can you please share a little bit about B2B Marketing?

B2B Marketing 100

B2B Marketing Industry CMS B2B Paid Search Agency 100

ANNUITAS

MAY 28, 2020

A few weeks ago, my colleague Scott Parent wrote about the immediate impact the COVID-19 pandemic was having on marketing. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. No Qualified Lead should go untouched right now.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

ANNUITAS

JANUARY 21, 2016

Tactical marketers are everywhere – cloaked in their favorite colors from the branding guidelines, blasting the database while crouched behind a promising mission statement. The problem with being a tactical marketer is that it doesn’t typically drive perpetual revenue. These are the questions a strategic marketer asks. #2:

Tactics 100

Tactics Top of Funnel Demand Generation Buyer Personas 100

ANNUITAS

OCTOBER 27, 2016

I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. It is near impossible to demonstrate value when the approach to marketing changes continually…”.

Account Based Marketing 168

Account Based Marketing Marketing Management Planning ABM 168

ANNUITAS

NOVEMBER 25, 2014

Is that the reason why the vast majority of content that is produced today does not help marketers connect with their buyers? percent of enterprise marketers utilize buyer personas when planning Demand Generation programs and activities. Where do you go to learn about solving business issues? Do you use social media?

Planning 100

Planning Buyer Personas Effectiveness Content Marketing 100

ANNUITAS

APRIL 28, 2016

After my second day at the Oracle Modern Marketing Experience 2016 conference (#MME16), I’m finding a very obvious common theme vendors, customers and speakers are talking about: personalization. Oracle CEO Mark Hurd made very similar points when discussing the Oracle Marketing Cloud stack. How you can do this?

Personalization 100

Personalization Marketing Automation Services Paid Search Agency Buzz 100

ANNUITAS

MAY 19, 2016

I spent this morning reviewing the B2B Enterprise Content Marketing report published by Content Marketing Institute. Here are a few of my observations about the study: 39% of B2B Content Marketing Organizations are Fooling Themselves. Additionally 47% will increase their spend on content marketing. Lead Generation: 79%.

Content Marketing 140

Content Marketing Demand Generation Content Cross-Selling 140

ANNUITAS

APRIL 28, 2015

Perhaps you have read the latest marketing book, Experiences: The 7th Era of Marketing ? The book, written by Carla Johnson and Robert Rose , provides insight into what marketers need to focus on today and it has nothing to do reach or campaigns. Q: Can you explain what CCM means and why it is so important in today’s marketing?

Work Management 100

Work Management Paid Search Agency Marketing & Strategy Organic Leads 100

ANNUITAS

JUNE 7, 2016

How many B2B marketers are self-taught? In fact, the majority of marketers (85% according to SiriusDecisions ) are self-taught. Coincidentally, less than eight percent of marketers rated themselves as very effective in executing demand generation strategy according to the ANNUITAS 2015 B2B Enterprise Demand Generation Study.

Budget Programs 100

Budget Programs Training Demand Generation Marketing & Strategy 100

ANNUITAS

FEBRUARY 10, 2015

In November 2014, ITSMA took a poll to gain insight into the top priorities of B2B marketers over the next two years. When looking ahead to 2016, marketers forecasted a change in these priorities with Lead Generation moving from the second most important to fifth and Understanding Buyers as the top priority as indicated by 85% of respondents.

Demand Generation 100

Demand Generation Marketing & Strategy Forecasting Lead Generation 100

ANNUITAS

AUGUST 11, 2015

*This is a repost from Michael Brenner - one of our favorites from this year and who doesn’t love Content Marketing World and John Cleese? In last year’s lead up to the Content Marketing World keynote with Kevin Spacey, I asked and answered “ WTF does Kevin Spacey know about content marketing ?”. Tweet this! ].

Content Marketing 100

Content Marketing Storytelling Content Paid Search Agency 100

ANNUITAS

MARCH 10, 2015

For all the change that’s taken place in how buyers buy, it’s no wonder that marketers feel uncertain. It’s about realizing, understanding and then doing something about the new roles that we need to have as marketers and marketing departments. This struggle doesn’t apply only to marketers in the trenches.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100