Marketing Insider Group

DECEMBER 14, 2010

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. And this makes me want to scream: whatever happened to the business case? Building a business case is hard because it starts by questioning the conventional wisdom.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Marketing Insider Group

JUNE 3, 2010

So here are my 6 tips for creating content that drives the leads that sales wants… Define your audience on their terms not yours. Remember the tip from yesterday about surveying and interviewing your customers? Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Get creative.

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Hubspot

JANUARY 9, 2024

Keep reading to learn 20 D2D sales tips that can fast-track your growth. 20 Tips for D2D Sales What is door-to-door sales? Field sales executives, charity fundraisers, and business development reps are roles that often include door-to-door sales. Plus, you’ll pick up a few unique sales tips along the way.

Trust Marketing 69

Trust Marketing Paid Search Agency Marketing Prospects Training 69

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Use your inside sales people or a B2B telemarketing service to follow up on the phone. Remember, your prospects are as busy as you are, so remind them about your seminar or to visit your booth a couple of days before the event. After all, notes on the back of business cards tend to be disorganized and all too easy to lose.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

Valasys

DECEMBER 4, 2019

Forget the questions like what’s the best time to cold call business owners & the best time for telemarketers to call – most B2B marketers are in a state of bamboozlement over the question of whether cold calling is still effective. Below we have compiled some tips on the perfect time of the day to make a sales call in 2020.

Cold Calling 64

Cold Calling Work Management Marketing Management Telemarketing 64

Marketing Insider Group

JULY 15, 2010

How to implement lead generation programs on a small business budget? How to create valuable content on a small business budget? My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. Share your thoughts, post a comment.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Marketing Insider Group

OCTOBER 7, 2010

You must always remember that at some point in every sales discussion, you must “ASK” for the business. Here are brief descriptions of these five closes: Financial Close A financial close is the natural choice when you have successfully helped a prospect quantify the impact of their business problems. Click here to cancel reply.

Top of Funnel 100

Top of Funnel Telemarketing Work Management Marketing Management 100

Marketing Insider Group

JULY 1, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media. Click here to cancel reply.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

OCTOBER 12, 2010

Telemarketing services are continuing to grow in popularity, due to the low cost and high ROI; however, the difficulty lies in which telemarketing tactic to utilize. The training is critical to the success as the callers must understand your offering, but this is constant amongst all telemarketing tactics. That is so true! .&#

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Marketing Insider Group

AUGUST 26, 2010

These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few. Here are the few tips which can help you to get yourself heard and noticed amongst your target audience using social media. Share your thoughts, post a comment.

Social Media 100

Social Media Resources Media Web 2.0 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 2, 2010

Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto?

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 11, 2010

Finally, I provide practical tips for developing your own strategy, gaining the buy-in required to execute the plan and working with your executive team on marketing their own personal brands to your customers. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

JUNE 18, 2010

All this is starting to create massive and revolutionary changes in the way businesses in general and marketers in particular interact with customers. Follow these 6 Content Marketing Tips That Drive Leads. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? But social media has opened up a channel.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

NOVEMBER 1, 2010

It may even allow you to identify those influential network hubs whose recommendations can mean big referral business for you. And the implication to our entire business model is real. Social business is a profound change that impacts all departments in the organization. Share your thoughts, post a comment.

Marketing Mix 100

Marketing Mix Social Media Social Marketing Media 100

Marketing Insider Group

NOVEMBER 2, 2010

In a departure from the typical B2B marketing tips, advice and musings, I am simply sharing a series of links we all may need this November – as consumers, cooks and citizens. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Home Depot is already stocking Christmas decorations.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

DECEMBER 15, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Social Media B2B Marketing , Social Media , Social Media Campaigns , Strategy Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Web 2.0 Media B2B 100

markempa

AUGUST 1, 2007

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

Marketing Insider Group

MAY 18, 2010

While great content is extremely important, it is essential to use your blog, Twitter/LinkedIn accounts, and other social media tools (RSS syndication) to build a group of influencers that will amplify your content. Be sure to check out these tips for creating a successful Social Media marketing campaign.

Social Media 100

Social Media Social Marketing B2B Marketing Paid Search Agency 100

Marketing Insider Group

JUNE 9, 2010

Essential Twitter Tips from Guy Kawasaki Top 5 Social Media Books Top 10 Common Social Media Mistakes to Avoid Author: Brian Rice *This post originally appeared on B2C Marketing Insider and was reposted with the permission of the author. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

markempa

MAY 21, 2007

Here are a few tips that I often share with sales people who are doing their own lead generation. Is that the same reason they keep doing business with you? How has working with you helped their business? Do you want to generate $600K in new business in revenue this year? This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Televerde

OCTOBER 22, 2019

The first verse wasn’t familiar, so I didn’t really listen to it until the chorus kicked in — where they were singing about the telemarketer ‘being on hold on the phone until she got tired of waiting and hung up.’. If there’s a lesson in these stories, it’s that whether you’re B2B or B2C, we’re all in the business of people.

Cold Calling 60

Cold Calling Demand Generation Agencies Telemarketing Demand Generation 60

Marketing Insider Group

JULY 13, 2010

Business pros find value from social media channels in 3 main ways: to “Connect” on sites like LinkedIn and Facebook , to “Collaborate” on sites like Toolbox or the SAP Community Network (disclosure: I work for SAP) and to “Share” on sites like Twitter and Slideshare. Click here to cancel reply. Share your thoughts, post a comment.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100

Marketing Insider Group

JULY 6, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Trackbacks & Pingbacks Integrate Social Media Into Your Marketing Mix | Digital Cocktail Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Marketing Insider Group

JUNE 24, 2010

The mobile marketing revolution is at hand, and small business owners need to be aware and prepared. So happy we agree on the need to prepare for the next biggest wave to hit the business world. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply.

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

DECEMBER 9, 2010

But the growth just keeps going for the users on the major social sites Facebook, Twitter and LinkedIn. Here is a review of how I work social media into my routine: Scanning, Monitoring, Prioritizing: I start each day with a quick glance at the blackberry for urgent emails and mention notices from twitter, Linkedin and Facebook.

Peer-to-peer 100

Peer-to-peer B2B Thought Leadership Paid Search Agency Social Media 100

markempa

JUNE 21, 2006

I liked the collaboration tips in Sherri Leopards article, " Five Steps to Connect Marketing to Sales, and Sales to Financial Results " in MarketingProfs.com. Ive summarized Leopard’s tips with my thoughts below: Sales and Marketing must collaborate on defining leads and marketing objectives.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

MAY 5, 2010

Over the years, I’ve used LinkedIn mainly and Twitter and Facebook recently to microblog and “status update&# my way to an online brand presence. And while we’re on this topic, here are 3 B2B Marketing Insider tips for this post: Set clear and concise objectives for your initiatives. Share your thoughts, post a comment.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

Marketing Insider Group

JUNE 22, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Mobile B2B Marketing , Mobile , Social Media 1 Comment Post a comment Trackbacks & Pingbacks Jubaloo Mobile — Mobile Marketing Agency & Mobile Media Placement Click here to cancel reply. Share your thoughts, post a comment.

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

AUGUST 3, 2010

Google Local Business results within Google Maps offer a unique opportunity to claim your business listing and provide relevant traffic back to your corporate website. It is important to utilize quality content in these listings such as videos, customer testimonials and other relevant content along with key business contact details.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

OCTOBER 5, 2010

But trust me, aside from those examples, I am 100% with you on showing results and making sure EVERY marketing program has a sound business case or ROI. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? I started in sales, then moved into product management with P&L responsibility.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

AUGUST 19, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Click here to cancel reply. Share your thoughts, post a comment. Augmented Reality For B2B Marketing in 2011?" Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Web 2.0 100

Web 2.0 Customer Satisfaction Telemarketing Lead Qualification 100

Marketing Insider Group

MAY 3, 2010

I plan to share these inside tips and more with you here on B2BMarketingInsider.com. I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. But that is all we do!

Planning 100

Planning Paid Search Agency Customer Satisfaction Enterprise Management 100

Marketing Insider Group

MAY 3, 2010

I plan to share these inside tips and more with you here on B2BMarketingInsider.com. I’ll focus on topics like Social Media, Customer Satisfaction & Loyalty, Inbound Marketing, Content Marketing, Sales Alignment, Online Demand Generation and more of the coming evolutions in business and marketing. But that is all we do!

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Customer Satisfaction 100

Marketing Insider Group

DECEMBER 7, 2010

The first was the Harvard Business Review’s “ Branding in the Digital Age: You’re Spending Your Money in All The Wrong Places &# written by David C. For marketers, the old way of doing business is unsustainable. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency B2B Marketing Social Marketing 100

Marketing Insider Group

AUGUST 5, 2010

Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share: Read more from Social Media B2B Marketing , B2C Marketing , marketing , Marketing Innovation , Mobile , Mobile Marketing , Online Demand Generation , Social Media , Strategy Click here to cancel reply. Share your thoughts, post a comment.

Social Media 100

Social Media Web 2.0 Burn Rate Media 100