Unbounce

APRIL 4, 2019

When you’re just starting out, it can be a struggle to find simple advice about where you should be advertising your business online. The digital marketing world can be noisy, after all, and everyone has an opinion. Your friend tells you that Google Ads is just too expensive. And LinkedIn is dying, right?

Paid Content 111

Paid Content Paid Search Agency Ads Purchase Intent 111

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. They’re embracing the demand for relatable content, the power of niche audiences and the unignorable effectiveness of influencer partnerships. Why pay attention to the creator economy? A note on size.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Thought Leadership 194

Thought Leadership Top of Funnel Peer-to-peer Digital Marketing Funnels 194

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. Do: Sharpen your audience understanding Create an AI-powered marketing persona.

Marketing AI 117

Marketing AI Content Marketing Planning Ethics 117

BenchmarkONE

MARCH 25, 2022

If you want to grow your business, a digital marketing team is essential for generating new leads, increasing brand awareness , boosting sales, and nurturing customer relationships. . Building an exceptional marketing team is about more than just hiring people to manage your ad campaigns. Keep reading to find out.

Paid Content 76

Paid Content Enterprise Management Work Management Budget Programs 76

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 105

Social Media Social Marketing Media Planning 105

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? In answer to the age-old question of which platform is the best one for B2B marketing? Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 164

Social Media Social Marketing Demand Generation Agencies B2B Marketing 164

Buffer

JANUARY 10, 2022

And while it may feel like one of those terribly overused cliches, based on my experience as a business owner and coach to corporate leaders and entrepreneurs, I understand why we hear it so often. My initial intention was to create a side hustle business that complimented my then-day job as head of a recruiting agency.

Linkedin 90

Linkedin Thought Leadership Paid Search Agency Curation 90

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. That means it’s time to start putting your marketing efforts where they matter most. Display Ads.

Paid Search Agency 268

Paid Search Agency Paid Content Search Marketing Lead Scoring 268

Integrated B2B

NOVEMBER 7, 2019

Promoting your B2B brand, its products and services is an essential part of successfully marketing yourself. But it can be tricky to navigate the multiple media types and with a lot of marketing jargon flying around. What is the difference between paid, earned, owned, shared media? Paid media.

Paid Content 40

Paid Content Marketing Budget Media Word of Mouth 40

Brandpoint

JANUARY 29, 2020

Ryan Sweeney is the Director of Analytics at Ignite Social Media and has been in the industry of social analytics since “ before the major networks released official analytics platforms.” Delving into analytics can be a little intimidating for marketers who tend to favor more creative situations. Lather, rinse, repeat.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

KoMarketing Associates

DECEMBER 7, 2017

Some marketers think there is a big difference between B2C (business to consumer) and B2B (business to business) marketing, but the fact is, there are facets of both that have similar qualities. Because of this, B2B marketers can employ many “traditional” B2C strategies of marketing into their own campaigns.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

Sprout Social

NOVEMBER 26, 2018

If you’re trying to wrap your head around modern social media, chances are you’re a bit overwhelmed. Back then, you might see the occasional business profile. Fast forward to present day where a social presence is an expectation for businesses, with 80% of marketers relying on social media to raise brand awareness.

Social Media 107

Social Media Social Marketing Media Business 107

Marketing Insider Group

NOVEMBER 12, 2014

I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing. I continue to believe Slideshare is one of the greatest opportunities in content marketing.

Linkedin 100

Linkedin Work Management Best Practices Marketing Management 100

Convince & Convert

FEBRUARY 5, 2018

They are doing this to reach new audiences, extend the reach of organic content in social and humanize their brand. ” I call it participation marketing, and the reason is clear. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Social Media 145

Social Media Social Marketing Marketing & Strategy Peer-to-peer 145

SocialPilot

FEBRUARY 1, 2024

Micro-influencers are the rising stars of influencer marketing. The realization of this very trust and connection led me to explore the world of micro-influencer marketing at SocialPilot. If you are not sure about micro-influencer marketing or not an expert on how to use them exactly, this guide is just for you.

Advertising Agencies 78

Advertising Agencies Planning Paid Search Agency Marketing Budget Creation 78

Metadata

MAY 4, 2021

Today SaaS is changing how businesses evolve. Metadata is the first demand generation platform for B2B marketers. It’s changing the way B2B marketers scale and experiment with paid social campaigns. What was your journey to becoming a Senior Content Marketing Manager? SaaS is nothing new. It keeps going.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

Optinmonster

MAY 8, 2023

Want to know how to start an online business? You don’t need lots of money or even the most unique business idea ever imagined. This ultimate guide will walk you through planning your online business from just a dream to launching and growing. What is an Online Business? We’re here to help!

Paid Content 64

Paid Content Work Management Marketing Management Business 64

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. While conducting their search, about half of users cannot differentiate between PPC links and organic links in search engines.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Exo B2B

NOVEMBER 7, 2023

Interesting exchange on LinkedIn earlier this week involving two B2B marketing experts. And as you’ll see, it’s all about social networks and their usefulness in marketing. Are social networks even worth it in B2B marketing, or should we call AI to the rescue? So what’s a marketer to do?

Social Networks 52

Social Networks Network Marketing Marketing AI Social Marketing 52

SmartBug Media

JANUARY 18, 2021

Businesses were forced to jump into remote work, and some of us were able to offer guidance on the ins and outs of working from your kitchen table with dogs barking at the Amazon truck in the background. Build an all-inclusive inbound marketing engine. Create meaningful content: Talk to a human, not a robot.

Inbound Marketing 116

Inbound Marketing Marketing Strategy Marketing & Strategy Webinar Metrics 116

DAGMAR Marketing

APRIL 5, 2022

If you’ve been wondering how pay-per-click advertisements work and if these ads would be a good idea for your business, there are a few things you should know. About PPC Advertisements. This methodology has been proven to be advantageous to businesses like yours in a variety of ways. Benefits of PPC Ads.

PPC 59

PPC Cost Per Click Statistics Paid Search Agency 59

ANNUITAS

SEPTEMBER 29, 2016

I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. In answer to the age-old question of which platform is the best one for B2B marketing? In answer to the age-old question of which platform is the best one for B2B marketing? Why Facebook over Twitter and LinkedIn, you may ask?

Social Media 100

Social Media Social Marketing B2B Marketing Demand Generation Agencies 100

ClearVoice

JANUARY 26, 2021

If you’ve ever fallen prey to the little red notification bubble staring at you from the corner of your social media apps, join the club. The notion that social media holds a conspicuous power over its users is to many in the industry an uncontroversial one and should resonate with most business owners and social media managers.

Social Media 116

Social Media Paid Content Training Media 116

Marketing Insider Group

FEBRUARY 9, 2012

There was a recent exchange on twitter where a prominent, intelligent and well-respected analyst predicted that content marketing will destroy social media. ”…The power of content marketing! Where is the line between editorial and advertising? I mean “Whoa!”…The Is it blurring?

Social Media 100

Social Media Social Marketing Content Marketing Media 100

Brandwatch Marketing

OCTOBER 5, 2020

Marketing always has to adapt to new technology and although we can hardly call social media new anymore, a lot of businesses still haven’t caught up or got to grips with it. What is social media marketing? Social media marketing is any marketing that takes place on social media platforms.

Social Media 52

Social Media Social Marketing Media Planning 52

Onalytica B2B

SEPTEMBER 12, 2017

Last week, we covered how you can outline your influencer marketing strategy. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. Getting this right can certainly mean the difference between successful and potentially harmful influencer marketing.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Adobe Experience Cloud Blog

AUGUST 10, 2017

A few weeks ago, on #marketochat, we discussed How to Increase Your B2B Social Media Engagement with Social Media Influencer, Neal Shaffer. Today, having social media presence is a necessity for any B2B organization. So how can organizations not only participate in social media but succeed and drive social media engagement?

Social Media 134

Social Media B2B Thought Leadership Media B2B 134

Oktopost

FEBRUARY 21, 2022

Employee advocacy, how your employees express themselves about your brand on social media, is a hot topic for many that want to cement their employer branding, increase positive brand sentiment, and boost their social selling efforts. The State of B2B Social Media Marketing Report ). LinkedIn ). LinkedIn ).

Statistics 75

Statistics Paid Content B2B Thought Leadership Peer-to-peer 75

flux.la

AUGUST 11, 2020

For time insurmountable, individuals have been on the search for meaningful ways to relate to and network with others. This is made possible by the emergence of various social media sites and apps. Business moguls, media personalities, and customers all-alike can find something tailored for them.

Paid Content 52

Paid Content Social Media Media Branding 52

KoMarketing Associates

FEBRUARY 23, 2016

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. If the distinction between traditional and digital marketing efforts is fading, what does this mean for B2B marketers?

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

Hubspot

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college graduates , AT&T launched the first banner ad , and the CRM industry was just starting to thrive. The Ultimate List of Types of Marketing. Account-based Marketing. Brand Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

Martech

JUNE 29, 2023

Marketers are known as the “creative ones.” However, creativity doesn’t always mean innovation, especially if that helps the business move forward. But marketing teams cannot wait until they see innovation. Here are three ways to look for innovative decisions within your marketing team.

Advertising Agencies 115

Advertising Agencies Work Management Marketing Management Opinions 115

The Lead Agency

FEBRUARY 8, 2023

Businesses will have to update their go-to-market strategies to match these evolving buyer preferences. In 2023, B2B marketers must adapt to this evolving consumer behaviour by reaching buyers where they conduct their research, providing relevant content and resources, and demonstrating success for customers.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62