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A Comparison Between PPC and SEO: Which Strategy is Right for Your Business?

Valasys

Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic. But what are the differences between PPC and SEO, and which strategy is right for your business? What is PPC?

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What is Paid Search? How SEO and SEM Work for You

ConvertKit

Since we are commonly searching for products, services, and information on Google, we know other people in our audience are doing the same. Understanding how search engines work is one of the best investments we can make in our business because many purchases start with a simple search. What is SEM (search engine marketing)?

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How to Launch a Successful SEM Campaign for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. Build quality links.

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How to Launch Successful SEM Campaigns for Higher Education

QuanticMind

For universities looking to succeed in an increasingly competitive environment, more and more the answer to that question is search engine marketing (SEM). Why Use SEM for Higher Education? SEM is a multifaceted marketing strategy that can’t be learned overnight. Build quality links.

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Questions to Ask Your SEO Company Before You Hire

seo.co

Businesses from all niches vie for the top spot to place their products and services before a target audience doing search. If you’re running a business that operates only online, you need to master effective Search Engine Optimization (SEO). What marketing services do you offer? Some do not.

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Do You Need an SEO Agency, SEO Platform or SEO Tool?

Conductor

Nowadays, businesses have the option to choose from hiring full-service SEO agencies, purchasing tools à la carte to create a piecemeal tool suite, or integrating their data into a comprehensive SEO platform that is accompanied by agency-like services. If this sounds like enough to make your head spin, fear not.

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SEO vs PPC: How to Prioritize Your SEM Strategies in 2018

QuanticMind

If you want to start improving your SEM strategy overall, here’s everything you need to know about prioritizing SEO vs PPC in 2018. PPC has its strengths and so does SEO, but very few businesses are prepared to invest 100% in both from day one. Here are a few reasons why your business might want to prioritize SEO first: Reach.

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