Anything Goes Marketing

JULY 23, 2006

Here are some simple ways to use or re-use your demos: Include the link to the demo in all employee signatures, on all confirmation pages, on your newsletter, on your company blog (if applicable), on all printed and online material (even business cards), and on all landing pages - everywhere! Have a great product?

Video Marketing 100

Video Marketing Landing Pages PR Webinar Metrics 100

Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. The same can be said for your PPC search campaigns.

Marketing Websites 100

Marketing Websites B2B RSS Ideal Customer Profiles 100

Anything Goes Marketing

OCTOBER 1, 2006

Business blogs have many different objectives. Try and find out why they were interested in your blog post and what problems they may be experiencing that led to them landing on your blog. Also look at the search query that led to them landing on your blog as recommended above. This requires you to do some work.

Lead Generation 100

Lead Generation Generation Tools Leads 100

Anything Goes Marketing

NOVEMBER 29, 2006

How can businesses capture the excitement of blogs? This consists of a landing page in which a real CEO and another VP from Nestle discussing their challenges and how they solved them. This consists of a landing page in which a real CEO and another VP from Nestle discussing their challenges and how they solved them.

Lead Generation 100

Lead Generation Campaigns Generation Leads 100

Anything Goes Marketing

NOVEMBER 15, 2006

If you're a typical online marketer, you're extremely busy, had way too much caffeine and have two many tasks that were due yesterday. When it comes to preparing an email to promote an upcoming event, all you can think about is the date of the event that is looming and your eager boss that has not seen the invite go out yet.

Conversion Rate 100

Conversion Rate Conversion Opt-out CAN-SPAM 100

Anything Goes Marketing

OCTOBER 8, 2006

It's really tempting to dump all sorts of tidbits of info on your landing pages to try to convince web visitors to fill out your web forms. Here are some related posts: Why B2B websites fail Sealing the Deal: Your Landing Page Tags: marketingexperiments.com , lead conversion methods , Imedia Connection. Not convinced?

Landing Pages 100

Landing Pages Conversion Stats Tagging 100

Anything Goes Marketing

JULY 18, 2007

appear on the landing page if the "snail mail" option is selected. Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. You can use some fancy Java Script to make key fields such as address, city etc.

Online Marketing 100

Online Marketing Lead Qualification Top of Funnel Paper 100

Anything Goes Marketing

FEBRUARY 12, 2007

I loved his description of the left hand land " You don’t ride in it. This will entice me to keep tuning in and see what "experience" I can gather from these experts and each time that enormous, red "Old Spice" logo at the top of the page will take over my screen and remind me which brand is delivering this value.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Microsite Paid Search Agency 100

Anything Goes Marketing

JANUARY 25, 2007

It usually involves a landing page that contains a blurb about the offer and a form that you need to fill out. Just because you are targeting a business, does it need to be all about newsletters and white papers? Tags: viral marketing , clickz , intel , word of mouth , business to business marketing.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100