48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.
Best Cool SEO Tools of 2011
MARCH 1, 2012
SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools. SEO Analysis and Reporting Tools.
A Few Quick SEO Wins Your Google+ Page Needs
MAY 15, 2014
This post will give you some strategies for optimizing your Google+ page and some news about publishing to Google+ from HubSpot. Beginning today, HubSpot customers will be able to publish directly to their Google+ pages using Social Inbox. Beyond the content you publish to them, your profiles and pages on Google+ are ripe with opportunities to improve your SEO.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
To accommodate different product lines, business units and geographies, the average Fortune 100 company now maintains 10 official corporate Twitter accounts, 10 Facebook pages and eight YouTube channels. Less than half of Fortune 500 businesses provide a link to their Facebook profile or Twitter handle on the Contact Us page of their Web sites. Business Insider ). HubSpot ).
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. If you are a newbie to the world of SEO copywriting, this is a must-read list.
The Biggest SEO Shakeups of All Time
JULY 21, 2014
But every once in a while, Google rolls out something earth-shattering, completely disrupting the way SEOs go about their business. I’ve compiled a list of these SEO shakeups below, and have highlighted what impact they’ve had on how we think about SEO today. Florida Leaves Businesses Furious. Have any SEO shakeup stories you’d like to share.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
The move had SEOs and digital marketers all over the blogosphere crying foul. But then Google SEO-in-chief Matt Cutts appeared on Twitter assuring everyone that it was no big deal and would only impact a small percentage of searches. I was slightly dubious, but ultimately accepting, of this explanation. HOW DOES HTTPS AFFECT ORGANIC SEO? What does it mean? So why has Google?
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. This site, for example, has only one web crawler error found by Google: Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. It also looks at a list of common SEO errors.
Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. post one new blog a week, on a variety of business-related topics. Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we''re going to make this a weekly thing. Sound good?
Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
NOVEMBER 6, 2012
How else could consumers find what the businesses they were looking for, though? In this new world of search -- new in the grand scheme of things, at least -- it's critical for businesses to understand how to properly optimize their online presence for search. These experts come from various SEO companies, and all have a vested interest in the art of organic search optimization.
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. How do you get your website to the top of SERPs? Have you heard the term?
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. Or that 73% of U.S. ” At least something is bipartisan.
How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
MARCH 26, 2013
A lot of marketers are interested in keeping tabs on their competitors' search engine optimization (SEO). And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress.
How to Track, Analyze, and Improve Your SEO Strategy
APRIL 10, 2012
Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. This post will show you which SEO metrics to monitor, how to interpret those metrics, and what specifically you can do to move those numbers in the right direction. Adjust Your Content and SEO Strategy Accordingly.
11 expectations to have from a great SEO proposal
NOVEMBER 24, 2014
This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. Fortunately, there are ingredients that distinguish great SEO proposals.
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know! link from another site will improve your SEO, especially if that site has a high PageRank. Nofollow - When a link from one site does not pass SEO credit to another.
7 Keyword Research Mistakes That Stifle Your SEO Strategy
MARCH 22, 2012
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Connect with HubSpot
Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
MARCH 31, 2015
Google is about to update their algorithm again, and this time it could have a big impact on your business. It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. SEO Mobile Marketing Daily mean, really really big. Back to the algorithm update.
Answers to Your Top 7 Questions About the State of SEO in 2012
AUGUST 23, 2012
We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. So we figured a blog post was in order to address the SEO questions that were more frequently asked by attendees.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
Step 1: Make a list of important topics based on what you know about your business. These topics will turn into a list of about 5-10 topics that you think are important to your business, and you''ll use those topic buckets to help come up with some specific keywords later in the process. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords.
6 Steps to Creating a Successful SEO Strategy
AUGUST 22, 2011
These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it's important. However, when it comes to developing and executing a sound SEO strategy , most businesses don't know where to begin. Here are five steps you can take to make sure all of your SEO bases are covered. Step 5: Stay Current on SEO News & Practices.
7 Silly Google+ Business Page Mistakes to Fix NOW
DECEMBER 5, 2011
As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. Many marketers rushed to set up Google+ business pages for their company, but as marketers tend to do, they got busy. Connect with HubSpot
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. The goal? Great for us, right?
An Introduction to 7 of the Most Popular Social Networks for Business
JULY 17, 2012
Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. The best way is to get to know the different "personalities" of each network so you can understand how to leverage it best for your business. Twitter's Superpower. Think again.
Is Author Rank Really Relevant?
JULY 18, 2014
SERP results for the authorized will simply have a byline. The underlying assumption is that more important websites are likely to receive more links from other websites. I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. Brace yourself for two SEO power words: meta description.
SEO Is Evolving: What Should Your Business Do Now?
MAY 24, 2010
The following interview with Paul Taylor of Webmarketing123 is the 5 th and final interview in our recent series about the evolution of SEO. Ultimately, all our experts have agreed that SEO has changed dramatically over the past 10 years (about as long as the concept has existed) and will continue to change, but that it is never too late to start! Why or Why not? Why or Why not ?
7 SEO Twitter Tips to Rank Better in Search
SEPTEMBER 26, 2011
Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. While this might limit what you can do with Twitter in terms of SEO, it doesn’t make Twitter any less powerful as an SEO tool.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. great CMO needs to take risks an try new things, while also ensuring that the entire marketing team understands that risk and polarization are accepted and encouraged for the success of the business.”
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. If you’re like many other business owners and managers, you probably want to experiment with paid search and display advertising but are not sure where to get started. billion in online ad revenues in the US, up 22.5%
Everything You Need to Know to Dominate Local Search
DECEMBER 2, 2011
The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? 70% of online searchers will use local search to find offline businesses. Source: HubSpot via Google ) Tweet This Stat!
10 Requirements to Deploy Successful Online Content Marketing
Savvy B2B Marketing
JANUARY 23, 2012
In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Otherwise, you’ll be cannibalizing your ability to rank well in Google’s SERPs. According to HubSpot , most blogs reach the point of diminishing returns at 21 blog posts per week.
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Here at Shareaholic, for instance, we use our Top Content report to identify our blog's sweet spots; HubSpot does something similar with their Blog Analytics. Plus, recent data from HubSpot shows that photos on Facebook generate 53% more likes than the average post.
10 Places You Can't Afford to Publish Mediocre Marketing Copy
JANUARY 22, 2013
You may think meta descriptions are a remnant of 1990s SEO. And conversion rates do matter for your SEO. Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media. 2) Blog Titles. Kind of.
Google's Pending Algorithm Update to Penalize Over-Optimized Content
MARCH 19, 2012
Last week during a SXSW panel, Matt Cutts, head of Google's search spam team, announced that Google has been working on a new tweak to its algorithm that will punish sites that are too optimized for SEO -- what he called "over-optimized" or "overly SEO'd," according to the recording of the announcement posted on Search Engine Land. Cutts clarified by saying, "SEO can often be very helpful.
Lessons From the Best Marketers of the 2012 Inc. 5000
OCTOBER 4, 2012
5000 , its list of fastest-growing businesses determined by their three year revenue growth percentage. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. Let's dive in! 5000 rank. Company.
Facebook Announces New Social Search Feature Called 'Graph Search'
JANUARY 15, 2013
Facebook has set out to fix what has been a pretty painful experience for users (and businesses trying to get found on Facebook) with this new search function. Now, this is something all businesses with a search function on their websites struggle with. Social media helps give your business visibility. Well folks, it's the moment we've all been waiting for. and your own were.
8 Excellent Reasons to Redesign Your Website
JANUARY 30, 2014
These days, your audience''s first impression of your business is based almost exclusively on your website. If your site isn’t responsive yet (some content management systems like HubSpot''s COS are responsive out-of-the-box), the chances you''re losing leads and maybe even customers are high. Your website is meant to bring you business. Awesome! Design
How to Breathe New Life Into Your Google Search Results With Rich Snippets
APRIL 15, 2013
They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Rich snippets are often overlooked in businesses'' SEO strategies because they are more difficult to implement that traditional on-page SEO strategies. Google rich snippets. Sip a margarita.
Link-Building Best Practices for Targeting a UK Audience
JANUARY 23, 2013
Does your business target an audience in the UK? If so, there are several SEO strategies you should be adopting so you can rise in the rankings of google.co.uk, and thus, attract more traffic from your audience in the UK. On-Page vs. Off-Page SEO. And while these on-page SEO steps are definitely important, they're usually not enough to get to the first page of Google.
Everything Marketers Need to Know About Google's Panda Updates
NOVEMBER 18, 2011
Some site owners felt vindicated by finally seeing their efforts at legitimate SEO paying off. Others were punished severely in the SERPs for grey and black hat tactics. In the beginning of the year, JC Penney and Overstock saw dramatic falls from page one of the SERPs when Google punished them for getting links to product pages from irrelevant sites. Connect with HubSpot
Twitter Introduces 'Negative Keyword Targeting,' and Other Marketing Stories of the Week
DECEMBER 16, 2012
There’s now a much simpler way for small businesses to generate more page Likes (yay!). The tool is aimed at businesses with fewer than 10,000 page Likes, since this is where the majority of SMBs tend to fall. Consumers are searching left and right for last minute deals online, but SEO is an investment over time, which means you won’t see results immediately. Get ready!
How to Create a Curated Blog Post [+5 Free Blog Post Templates]
AUGUST 12, 2014
At HubSpot, we call this a working title -- a title that you can "work" off of that guides your post and helps you resist the urge to ramble off into a million different directions. That results in duplicate content for which you''ll be seriously punished in the SERPs. Revisit your working title and see if you can make it more accurate, specific, sexy, concise, and SEO-optimized.
Stop Linking to Our Website or We'll Call Our Lawyers
JULY 20, 2012
That's a pretty good link, because it has relevant anchor text and the HubSpot domain has some authority in the SERPs -- we create lots of content and our domain isn't brand spankin' new. The point of all of this is that links like the one going from Christine's site typically help your SEO, not hurt it. So when else could an inbound link cause damage to your business?