48 Phenomenal SEO Guides, Tips & Tactics
FEBRUARY 24, 2015
” While he wasn’t referring to SEO (which wouldn’t really exist for another 16 years), the lyrics certainly apply. SEO practices which may be very effective one day are useless the next, and then actually invite penalties, before being once again ignored. So what’s an SEO professional to do? Guides to SEO for Beginners. ” SEO Tutorial.
The Beginner's Guide to Small Business Marketing Online
MARCH 6, 2017
Whether you're in the process of launching a new business or already have one, having an strong online presence for your brand is extremely important. Small business owners looking for a way to track ROI and brand awareness need digital marketing. For local businesses, it's equally as important to have essential and updated information readily available for potential clients.
10 Stats That WIll Shape Your 2017 SEO Strategy
SEPTEMBER 30, 2016
But no matter where you live, if you’re a marketer, chances are your vision has shifted toward Q4, the year ahead, and your 2017 SEO strategy. Like 2016, 2017 is positioned to be an incredible year full of amazing developments—and an abundance of new challenges for SEO strategies to overcome. Marketing SEOAs you craft your 2017 strategy, make sure you keep these in mind.
Best Cool SEO Tools of 2011
MARCH 1, 2012
SEO is a blend of art and science. The “science” side can be made more effective and more efficient by using tools like the ones highlighted here—enabling SEO practitioners to focus more on the art part. You’ll find tools to aid with all of those tasks and more in this collection of useful and cool SEO tools. SEO Analysis and Reporting Tools.
58+ Resources to Master SEO Copywriting
NOVEMBER 7, 2014
If you want to be competitive as a copywriter, your work needs to be optimized for SEO. 92% of marketers say that content creation is very effective for SEO. It is definitely effective, but only if you know how to create content that’s perfectly optimized for the latest rules of SEO. If you are a newbie to the world of SEO copywriting, this is a must-read list.
HTTPS Encryption Will Kill Organic SEO - And Make Google Richer
JANUARY 22, 2013
The move had SEOs and digital marketers all over the blogosphere crying foul. But then Google SEO-in-chief Matt Cutts appeared on Twitter assuring everyone that it was no big deal and would only impact a small percentage of searches. In a nutshell, encrypted search renders the ability to track individual keywords impossible, effectively killing organic SEO. What does it mean?
6 SEO Tools to Analyze Your Site Like Google Does
JUNE 5, 2012
You can monitor your site for malware and crawl errors, both essential for conquering the SERPs. This site, for example, has only one web crawler error found by Google: Furthermore, Google’s Fetch as Google tool, allows you to see a particular URL as Google sees it, which is critical when troubleshooting for poor SEO performance. 2) Screaming Frog SEO Spider. Yikes.
Dear HubSpot: My Mom Is the Only Person Reading My Blog
MAY 30, 2014
Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. It’s one of those “if it isn’t broken, why would we bother looking to fix it” I’ve just started working here, and prior to me, the company did not have a blog or any real SEO work done. Sound good?
Top SEO Tips Straight From the Industry Experts [INFOGRAPHIC]
NOVEMBER 6, 2012
How else could consumers find what the businesses they were looking for, though? In this new world of search -- new in the grand scheme of things, at least -- it's critical for businesses to understand how to properly optimize their online presence for search. These experts come from various SEO companies, and all have a vested interest in the art of organic search optimization.
SEO & Blogging = a Match Made in Heaven?
MAY 26, 2014
SEO and blogging form the backbone of content marketing, something that every serious business and marketer should be doing today to grow their online presence. It’s hard to attract business with a few static web pages; those won’t bring you traffic, leads, and sales, or develop your brand. How do you get your website to the top of SERPs? Have you heard the term?
How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
MARCH 26, 2013
A lot of marketers are interested in keeping tabs on their competitors' search engine optimization (SEO). And it makes sense -- whether you're just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so you know where you stand, and how much work you need to do to see some progress.
Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
NOVEMBER 28, 2011
Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? ” Executives & Online Video [CHARTS] by eStrategy After Hours David Erickson shares eMarketer findings about the popularity of online video among business executives. SERPs: The Benefits of Being No. Or that 73% of U.S.
How to Track, Analyze, and Improve Your SEO Strategy
APRIL 10, 2012
Most marketers are always looking to improve their SEO -- after all, it drives free traffic to your website that you can convert into leads and customers. This post will show you which SEO metrics to monitor, how to interpret those metrics, and what specifically you can do to move those numbers in the right direction. These are the SEO metrics you should know, and what they mean.
Topics Over Keywords: A Simple Framework for More Effective Content Creation
NOVEMBER 9, 2016
The reality is that content ranking within the featured snippet section often gets a much greater share of the traffic for the given query when compared to non-featured snippet SERPs. The way that we approach this at HubSpot is to look at our visibility across a topic, as opposed to a specific keyword. Which topics drive the most revenue to the business. Now what?".
40 Essential SEO Terms Marketers Should Know [Glossary]
DECEMBER 12, 2011
This is a list of the 40 most essential search engine optimization (SEO) terms to help marketers communicate with developers and understand how to optimize their websites. 40 SEO Terms You Must Know! A link from another site will improve your SEO, especially if that site has a high PageRank. Nofollow - When a link from one site does not pass SEO credit to another.
6 Steps to Creating a Successful SEO Strategy
AUGUST 22, 2011
These days, most businesses understand the basic concepts of SEO (search engine optimization) and why it's important. However, when it comes to developing and executing a sound SEO strategy , most businesses don't know where to begin. Here are five steps you can take to make sure all of your SEO bases are covered. Step 5: Stay Current on SEO News & Practices.
Is Your Website Mobile-Friendly? 3 Tools to Help You Prepare for Google's Next Algorithm Update
MARCH 31, 2015
Google is about to update their algorithm again, and this time it could have a big impact on your business. It will use mobile-friendliness as a ranking signal -- if your website isn''t mobile-friendly, you could get dinged in the SERPs when someone is searching Google using a mobile device. 3) HubSpot''s Marketing Grader. SEO Mobile Marketing Daily
7 Keyword Research Mistakes That Stifle Your SEO Strategy
MARCH 22, 2012
Getting found in organic search is one of the most cost-effective means of lead generation , so it's no wonder marketers and SEOs spend plenty of time optimizing their online presence to get ranked in the SERPs for important keywords. For example, not all of the traffic that lands on HubSpot's site actually knows that we sell inbound marketing software. Connect with HubSpot
Answers to Your Top 7 Questions About the State of SEO in 2012
AUGUST 23, 2012
We recently co-hosted a smash-hit webinar with SEOmoz , The State of SEO. SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. So we figured a blog post was in order to address the SEO questions that were more frequently asked by attendees.
How to Do Keyword Research: A Beginner's Guide
FEBRUARY 7, 2014
Step 1: Make a list of important topics based on what you know about your business. These topics will turn into a list of about 5-10 topics that you think are important to your business, and you''ll use those topic buckets to help come up with some specific keywords later in the process. Note: If you''re a HubSpot customer, you can actually spend a little less time cutting keywords.
7 Silly Google+ Business Page Mistakes to Fix NOW
DECEMBER 5, 2011
As marketers and business owners are getting more comfortable using Google+ and integrating it into their overall social media strategy, it's time to start considering some of the finer points of managing a Google+ business page. Many marketers rushed to set up Google+ business pages for their company, but as marketers tend to do, they got busy. Connect with HubSpot
The Blogging Tactic No One Is Talking About: Optimizing the Past
JUNE 17, 2015
Nine months ago, I analyzed a report that would transform not only my role on the HubSpot blogging team, but also the whole blog's editorial strategy. And I'm not just talking about the findings from the report -- I'm also talking about the business results we've generated from the shift we made in our blogging strategy because of those findings. The goal? Great for us, right?
An Introduction to 7 of the Most Popular Social Networks for Business
JULY 17, 2012
Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. The best way is to get to know the different "personalities" of each network so you can understand how to leverage it best for your business. Twitter's Superpower. Think again.
11 expectations to have from a great SEO proposal
NOVEMBER 24, 2014
This facts indicates, if your business is on the internet, Search Engine Optimization (SEO) is an important part of doing business. SEO is the approach to optimizing a brand’s web presence for organic search including the website, social channels, blogs, articles, and press releases. Fortunately, there are ingredients that distinguish great SEO proposals.
Discover Where Your Competitors Are Beating You Online
SEPTEMBER 7, 2016
You need to expand your view of your competitors to include those who are ranking on page 1 in the search engine results pages (SERP) for the most relevant keywords to your business. If your company has different lines of business you may want to identify the top 4 competitors for each line of business as well. Search Engine Optimization (SEO). 8] HubSpot. 
Is Author Rank Really Relevant?
JULY 18, 2014
SERP results for the authorized will simply have a byline. I’m holding my nose because this little stinker gave birth to the SEO business, the biggest pile of online marketing doo-doo of the millennium. If you’re an SEO, you may have got new job security -- new games to play. Two years ago, I wrote a post where I confessed my high degree of SEO ignorance.
7 SEO Twitter Tips to Rank Better in Search
SEPTEMBER 26, 2011
Even though Google recently ended it’s Realtime Search deal with Twitter , which means Twitter’s fire hose is no longer catalogued and used in real-time search results, there’s still a good deal of SEO benefit to be gleaned from Twitter. While this might limit what you can do with Twitter in terms of SEO, it doesn’t make Twitter any less powerful as an SEO tool.
Paid Advertising 101: Understanding Search and Display Advertising
NOVEMBER 4, 2015
If meteoric growth is any indicator of positive business sentiment, then the latest numbers from IAB suggest that paid advertising is paying off for brands—big time. If you’re like many other business owners and managers, you probably want to experiment with paid search and display advertising but are not sure where to get started. billion in online ad revenues in the US, up 22.5%
10 Requirements to Deploy Successful Online Content Marketing
Savvy B2B Marketing
JANUARY 23, 2012
In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Otherwise, you’ll be cannibalizing your ability to rank well in Google’s SERPs. According to HubSpot , most blogs reach the point of diminishing returns at 21 blog posts per week.
Book Review: The B2B Social Media Book
SEPTEMBER 4, 2012
With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. A great CMO needs to take risks an try new things, while also ensuring that the entire marketing team understands that risk and polarization are accepted and encouraged for the success of the business.”
Everything You Need to Know to Dominate Local Search
DECEMBER 2, 2011
The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have nowadays for where to get their products and services, how do you ensure they find your local business first? 70% of online searchers will use local search to find offline businesses. Source: HubSpot via Google ) Tweet This Stat!
How to Generate Leads From the Most Popular Pages on Your Website
OCTOBER 14, 2016
If you're a HubSpot customer, simply log in to your main HubSpot dashboard and go to Reports > Page Performance , then filter the report by Views. ( It all starts, of course, with investing in a Content Management System (CMS) like HubSpot's , which'll integrate your website content with all of your marketing channels. Let's start with the first question. Thanks, Apple!).
6 Tips for Creating Content That Spreads Naturally
DECEMBER 6, 2012
Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. If you're interested in learning more about these concepts, join the author for a webinar with HubSpot, How to Improve Lead Generation Using the Social Media Advancements from 2012 , December 10th at 2PM EST. 6 Ways to Create Content That Markets Itself. Seriously.
10 Places You Can't Afford to Publish Mediocre Marketing Copy
JANUARY 22, 2013
You may think meta descriptions are a remnant of 1990s SEO. And conversion rates do matter for your SEO. Use actionable words at the beginning of your meta description, like "Read," "Discover," and "Learn," and explain what's in it for the reader if they click on your piece of content to help improve conversion rates in the SERPs and social media. 1) Meta Descriptions. Kind of.
Lessons From the Best Marketers of the 2012 Inc. 5000
OCTOBER 4, 2012
5000 , its list of fastest-growing businesses determined by their three year revenue growth percentage. HubSpot is honored to have been included for the past two years, and this year our CEO Brian Halligan will be highlighted as a speaker at the Inc. HubSpot wanted to find the marketing rock stars within the top ranking companies in the Inc. Let's dive in! 5000 rank. Company.
How to Breathe New Life Into Your Google Search Results With Rich Snippets
APRIL 15, 2013
They''re these awesome things that can help you improve your SEO , and generate more site traffic from the SERPs, and I''m going to tell you how to set them up in this post. Rich snippets are often overlooked in businesses'' SEO strategies because they are more difficult to implement that traditional on-page SEO strategies. Google rich snippets. 4) Be patient.
Facebook Announces New Social Search Feature Called 'Graph Search'
JANUARY 15, 2013
Facebook has set out to fix what has been a pretty painful experience for users (and businesses trying to get found on Facebook) with this new search function. Now, this is something all businesses with a search function on their websites struggle with. 1) Searching for a Business. Social media helps give your business visibility. and your own were. what the heck is it?