Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. Don’t ignore low-volume and long-tail keywords.

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. After running this strategy on its blog, HubSpot proved more internal links led to a higher placement on the SERPs : Image source. The topic clusters model. Topic cluster model explained. Click To Tweet.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Biznology

FEBRUARY 24, 2014

If you do business on the internet, a top rank on search engines (Google, Yahoo and Bing) is a primary requirement. Here are 11 tips and tools to jump-start your SEO. You might need to add a word, brand name or location to achieve a high rank for your business. Marketing Grader from HubSpot can tell you.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: HubSpot via Google ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

Hubspot

OCTOBER 27, 2010

Essentially, the book encourages entrepreneurs to think differently about their business plans. For a consulting company, examples might be "consulting" , "consultants" or "business consulting". Download this free eBook for tutorials on keyword research, on-page SEO, link-building, and tips for ongoing SEO improvement!

Long Tail Marketing 28

Long Tail Marketing Keywords High Quality Lead Paid Search Agency 28

Hubspot

JUNE 5, 2019

This is especially true for ecommerce businesses , which are playing in an incredibly complex and competitive space, particularly when using PPC. Even small businesses are getting on the pay-per-click bandwagon. According to a 2018 study , 45% of businesses under 50 employees invest in PPC. Ecommerce PPC.

PPC 76

PPC eCommerce Long Tail Marketing Advertisements 76

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords. What Is Inbound Marketing?

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Hubspot

DECEMBER 22, 2020

They've got a killer landing page targeting " Business VoIP " and it's soaking up both organic and paid traffic. Since Nextiva is mentioned positively and has excellent reviews on GetVoIP's listing page, this is a strategic chess move which is part of the surround sound search marketing playbook, coined by Irina Nica from HubSpot.

PPC 101

PPC Work Management SEO Top of Funnel 101

Hubspot

JANUARY 29, 2020

Briefly looking at this list, these keywords let me know that readers want to know the best free CRMs and the best CRM for small businesses. Specialist Rachel Leist says it's a pivotal ranking factor: Rachel Leist - HubSpot. For example, HubSpot CRM allows users to create ads right through the portal. Analyze search intent.

Keywords 96

Keywords Paid Search Agency Google Ads 96

Hubspot

OCTOBER 7, 2016

As a marketer, you’re used to leveraging a variety of channels to promote your business, up to and including content marketing. To prevent that, I'm going to walk you through how to identify, reposition , and optimize that lackluster content to help your business start generating more views and leads. Is the Content Really Failing?

Lead Ranking 78

Lead Ranking Clickthrough Lead Scoring Long Tail Marketing 78

Hubspot

JULY 1, 2013

Social media, especially Twitter, requires a lot of effort in order to extract business value. This means conversations that could drive business value are happening; they''re just surrounded by irrelevant clutter. 10 Social Media Tips to Get More Business Value From Twitter. And we''re going to tell you how.

Twitter 28

Twitter Lead Scoring Lead Ranking Tips 28

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. Make getting involved a no-brainer for them, and then make it easy for them to take action. Create Phase Two Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Optinmonster

FEBRUARY 21, 2024

OK, now that you know our 5-step blog traffic process, we’d like to share 6 more case studies with you from other businesses who have also successfully increased their blog traffic. This proved to be the key to their website’s and overall business’ growth that year. However, Emil didn’t stop there.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

Atomic Reach

JANUARY 21, 2019

They have been able to cash in when it comes to creating content that brings value to their business and most importantly, their audience. As HubSpot states, 55% of marketers say blog content creation is their top inbound marketing priority. That being said, successful marketing teams are not just lucky.

Lead Scoring 91

Lead Scoring Lead Ranking Content Keywords 91

Hubspot

AUGUST 27, 2015

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. How to Find New Keywords.

Sales Qualified Leads 28

Sales Qualified Leads Lead Scoring Lead Ranking Keywords 28

Moz

FEBRUARY 24, 2021

Posted by stewartfussell Generation Z's behaviors differ from the cohorts that came before it, creating a new challenge for businesses marketing to consumers within it. When it comes to targeting this cohort, its members are creating new challenges for businesses. How do Zoomers interact with marketing as a whole?

SEO 73

SEO CMS Development Marketing Analytics Tools Mobile Advertising 73

Hubspot

DECEMBER 22, 2016

We’re sharing 5 essential tips for creating SEO-friendly blog posts without sacrificing user experience and engagement, tips you can start using today: 1) Pick highly-effective keywords. Use tools to see what keywords they’re currently ranking for — if these keywords are relevant to your business, consider using them too!

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

Hubspot

AUGUST 2, 2010

Fact: it is obscenely easy to set up a business blog today and begin driving new, qualified traffic to your site soon. Regular readers of HubSpot's blog are probably already experiencing the benefits of regular blogging, including harvesting the long tail of search traffic to drive incremental, high-quality leads to their site.

Business Blogging 28

Business Blogging Long Tail Marketing Business High Quality Lead 28

Hubspot

AUGUST 3, 2013

Have you ever wondered what the future of business will look like? The future of business won''t be like that. The future of business is all about dazzling people with amazing customer experiences, says Brian Solis, whose new book, What’s the Future of Business? Suddenly all eyes are on you. The Influencers'' Influencer.

Long Tail Marketing 28

Long Tail Marketing Business Cross-Selling Conference 28

Hubspot

NOVEMBER 4, 2010

Here are 3 tips to improving search engine optimization for your product pages: 1. This will increase the probability of ranking for long-tail keywords which typically have less competition and are extremely relevant to your product offerings. For a more comprehensive set of tips download our free eCommerce marketing eBook.

eCommerce 28

eCommerce Optimization Tips Long Tail Marketing 28

Hubspot

MAY 14, 2012

You're in business because you provide solutions. In The News helps businesses memorialize their accomplishments with custom lamination and engraving. HubSpot helps marketers get an end-to-end view of their marketing activities to determine which channels provide the most ROI. — HubSpot (@HubSpot) May 14, 2012.

Marketing Prospects 28

Marketing Prospects Long Tail Marketing Planning Lead Gen 28

Hubspot

FEBRUARY 17, 2011

3 Social Media Marketing Tips From Rapper Lil' Wayne. This will not only help you to attract a loyal following, but it will also help you start ranking for long tail keywords that your competitors may not be focused on. I hope that you found these tips useful. Connect with HubSpot : Never Stop Creating Content.

Social Media 28

Social Media Social Marketing Tips Media 28

Hubspot

JANUARY 21, 2016

If you’re a business owner or marketing professional, you know that achieving a positive return on investment is a must. Many businesses overlook that an authentic focus on who is actual buying from you is the key to success. Your KPIs, on the other hand, are the metrics directly related to your business goals.

Planning 28

Planning Marketing Budget Creation Paid Search Agency Tips 28

Hubspot

DECEMBER 23, 2010

Considering the large number of pages an eCommerce website can have, a long-tail keyword strategy is key to driving the most qualified traffic to your online storefront. With each product owning its own page proper long-tail keyword research and implementation is effective for two main reasons: 1.

eCommerce 28

eCommerce Keywords Long Tail Marketing Webinar Metrics 28

Hubspot

SEPTEMBER 24, 2013

C''mon, you know -- the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? It’s 2013, and now, more than ever, the pressure on businesses to determine the exact value of social media marketing is high. No, seriously. Let me explain.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

Hubspot

AUGUST 23, 2012

SEOmoz CEO Rand Fishkin and HubSpot Co-Founder Dharmesh Shah held a captive audience (and cracked a few jokes) talking about the SEO industry in 2012 -- and boy has it come a long way. And the easiest way to get those quick wins is to target long-tail keywords -- typically classified as phrases that are three or more words in length.

Long Tail Marketing 28

Long Tail Marketing SEO SERP Ideal Customer Profiles 28

Hubspot

MAY 20, 2010

However, it can become difficult to consistantly think of new ideas for your business blog. The Extra Long Tail - Say for example your website sells small electrical supplies. Go back into your blog archives and think about ways to promote what we at HubSpot call " Evergreen " content. Connect with HubSpot :

Analytics 28

Analytics Long Tail Marketing Tips Content 28

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate. Connect with HubSpot :

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Hubspot

DECEMBER 2, 2011

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: HubSpot via Google ) Tweet This Stat!

Long Tail Marketing 28

Long Tail Marketing SERP Stats Keywords 28

Hubspot

NOVEMBER 22, 2010

It is cost effective and is looked favorably upon by the search engines to see that you are confident that your business is going to be around for a number of years. Start a business blog. Blogging is yet another chance to create content around long-tail keywords. Connect with HubSpot :

Long Tail Marketing 28

Long Tail Marketing Allocation Marketing Websites Keywords 28

Hubspot

APRIL 18, 2013

This is especially true for ecommerce businesses , which are playing in an incredibly complex space, particularly when using PPC. All of these tips still allow you to be inbound-minded with your PPC spend -- finding fantastic opportunities to keep your business top of mind for consumers right when they''re looking for you.

PPC 28

PPC eCommerce Long Tail Marketing Lead Ranking 28

Hubspot

MARCH 29, 2016

Do you have one of the top business schools in the country? That means your SEO must plan for long-tail keywords and search phrases that match your target audience’s needs. In other words, those searching for a “business degree” will need much more information than just about the degree itself.

SEO 28

SEO Long Tail Marketing Keywords Class 28

Adobe Experience Cloud Blog

MAY 12, 2016

One of the most popular sessions came from Joe Chernov, Vice President of Marketing for InsightSquared and a former marketing exec of both Eloqua and Hubspot, who made his stage debut for Marketo this year with a session called Growing Beyond Inbound with Account-Based Marketing. The broader your audience the more weighted toward inbound.

Top of Funnel 48

Top of Funnel Account Based Marketing ABM Lead Ranking 48

KoMarketing Associates

MAY 3, 2022

The problem is, not all content marketing is effective, and many businesses get so caught up in creating content that they fail to track the content marketing metrics that actually help them see what works—and what doesn’t. . This can be tracked in sales or lead generation software, such as HubSpot. . Optimize Your Blog for SEO

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

chiefmartech

DECEMBER 6, 2015

The remaining competitors in the market have miniscule share in comparison, a long tail of niches that are mostly invisible to mainstream buyers — except for those competitors who are smart enough to create a new category and become a leading brand in it. Maybe a third contender. Is this the future of marketing technology?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

accelerate agency

FEBRUARY 12, 2023

If you are a SaaS business wanting to stand out in this highly-saturated marketplace, you will not only need to keep up with your rivals, but stay ahead of them. Because of this, it is absolutely integral that businesses continue to implement SEO strategies. Those represent the tip of the ranking factor iceberg.

Top of Funnel 87

Top of Funnel Marketing Budget SEO Enterprise Management 87

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. My own business depends on creating blog content that outranks my competitors.

Top of Funnel 309

Top of Funnel Paid Search Agency Companies Marketing Automation Services 309