SmartBug Media

AUGUST 27, 2021

There are three distinct types of media that make up any digital marketing mix: earned, owned, and paid media. Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

SmartBug Media

MARCH 19, 2021

If you’re an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. of my favorite inbound marketing resources that any B2B marketer can benefit from subscribing to in 2021 and beyond. We Asked 10 Marketing Experts.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

JUNE 17, 2022

You’ve probably heard the term “inbound marketing” more than a few times since it first appeared on the marketing scene in 2005. But if you aren’t already creating inbound marketing campaigns, you might be wondering how much of a difference creating a company blog or posting on social media could make to your ROI.

Inbound Marketing 52

Inbound Marketing Paid Search Agency Marketing & Strategy Case Study 52

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. If you’ve read anything I’ve written about SaaS, I’m probably sounding like a broken record, but SaaS marketing is challenging. In fact, there isn’t another type of marketing that’s similar. Why HubSpot for SaaS? It really is built for SaaS marketers. What Makes SaaS Unique?

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

SmartBug Media

JUNE 3, 2021

Is content marketing worth it? It’s a question we get all the time, because organizations want to ensure they aren’t wasting money in areas of the business that aren’t bringing money back into the organization. That’s why measuring ROI in your business is one of the most important things you can do to assure profitability and success.

Hubspot 94

Hubspot ROI Marketing Attribution Content 94

Stevens & Tate

SEPTEMBER 21, 2021

Inbound marketing has become one of the most efficient ways for marketers to sell online. This kind of marketing allows the user to determine whether the inbound marketing plan is productive or not. For most business firms actual and quantifiable results are more beneficial for better business decision.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

SmartBug Media

AUGUST 19, 2021

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. If you want a solid inbound marketing plan, you need to assess your current content.

Planning 97

Planning Inbound Marketing Marketing Plans Buyer Personas 97

SmartBug Media

OCTOBER 13, 2020

This is what exactly makes contextual marketing in HubSpot such a powerful tool to utilize within your inbound marketing strategy. If the concept of “context marketing” is new to you, it means using the “context” of a customer’s experience and the information you know about them within your marketing efforts.

Hubspot 111

Hubspot Features Planning Landing Pages 111

SmartBug Media

JUNE 17, 2020

As a healthcare marketer, you may already know that a solid inbound marketing program is the key to sparking consistent, long-term growth. Unfortunately, if you’ve been in the B2B healthcare industry long, you’ve probably run into a handful of marketing challenges that are unique to the sector.

Inbound Marketing 94

Inbound Marketing B2B Marketing Planning Advertising Agencies 94

SmartBug Media

DECEMBER 9, 2022

The answer of who will win the HubSpot Marketing Hub Enterprise versus Marketing Hub Professional showdown isn't super clear-cut—one is not inherently "better" than the other. In case you’re not familiar, HubSpot’s Marketing Hub is a resource that puts all your marketing tools and data together in one platform.

Enterprise Management 94

Enterprise Management Multi-Touch Attribution Marketing Budget Account Based Marketing 94

SmartBug Media

JANUARY 11, 2021

There’s no denying that to be successful at inbound marketing, you need good, clean data and reporting. As a proud HubSpot Elite partner, SmartBug Media ® follows HubSpot’s best practices of using data to make informed decisions with marketing. Traffic Analytics Tools. Phase One: Data Management.

Hubspot 72

Hubspot Sales Qualified Leads Enterprise Management Eye-Tracking 72

Navigate the Channel

JUNE 19, 2023

Let your audience know about your valuable content to generate interest and drive traffic. RELATED: The Optimal Keyword Density Rate for Inbound Marketing SEO You Speak to Yourself, But Not Your Audience One of the biggest mistakes that content marketers make is talking to themselves and not their audience.

Traffic 65

Traffic Marketing & Strategy Marketing Strategy Paid Search Agency 65

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Optinmonster

OCTOBER 12, 2021

Are you looking for the right email marketing software for your business but not sure which one is the best to use? Then this HubSpot review is for you. Email marketing software is just one tool that marketers and businesses use to reach out to their customers. What Is HubSpot? Flexibility.

Hubspot 70

Hubspot Budget Programs Enterprise Management Email Marketing 70

Hubspot

APRIL 22, 2020

HubSpot Academy (HubSpot's training division) is one of those online providers that offers entirely free education. If you're hoping to learn new skills related to professional development, career, or business, then HubSpot Academy is a great place to start. Using HubSpot's Free Marketing Tools.

Course 101

Course Hubspot Allocation API 101

ClickZ

SEPTEMBER 4, 2019

Inbound marketing platform HubSpot announced Wednesday a partnership with marketing data engine Supermetrics that lets users – for the first time – automatically acquire and integrate data from multiple HubSpot portals or accounts. Plug-and-play templates.

Advertising Agencies 78

Advertising Agencies Hubspot Automation Top of Funnel 78

Golden Spiral

MARCH 28, 2019

You convinced leadership that inbound marketing was the way to go for your B2B company. You overcame your some of your lingering inbound marketing fears (and helped executives do the same). Website traffic hasn’t skyrocketed. A few grumpy sales reps complain that inbound isn’t marketing.

Inbound Marketing 74

Inbound Marketing Paid Content Lead Ranking Work Management 74

SmartBug Media

APRIL 23, 2021

If you're new to HubSpot CMS, here is an SEO roadmap that will guide you through the main native SEO functionality and integrations. This will help you understand if there are other tools you may still need to invest in as you move your site to HubSpot. HubSpot hosts your site when you sign up for the CMS subscription.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. What Is Business Blogging?

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

TrustRadius Marketing

JANUARY 8, 2020

Hubspot’s ‘human’ voice, vast collection of educational materials and networking events have solidified its place as the authority on inbound marketing — and also as one of the most popular marketing automation platforms in the field. . But Hubspot might not be the right fit for everyone. . Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

SmartBug Media

DECEMBER 8, 2020

Writing blogs is an investment in your business, as a way to gain SEO value and be thought leaders in your space. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Out-of-the-Box Features.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Webbiquity

MAY 9, 2023

Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. What’s the best approach for creating that strategic plan?

Social Media 310

Social Media Social Marketing Planning Tips 310

Customer Experience Matrix

DECEMBER 2, 2010

Summary: HubSpot has continued to grow its customer base and expand its product. It's looking more like a conventional small-business marketing automation system every day. HubSpot has always aimed to provide small businesses with one easy-to-use system for all their marketing needs.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Hubspot Demand Generation Agencies 120

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. Instead, do what HubSpot has dubbed “ historical optimization.” This entails updating old blog content to generate more traffic.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Envy

NOVEMBER 8, 2021

They’ll share keywords that cluster together around that topic to drive inbound marketing traffic. How to research topic clusters for inbound marketing B2B. To build an effective inbound marketing strategy , marketers need to think about ranking for keyword clusters instead of individual keywords.

Keywords 118

Keywords SEO SERP B2B Thought Leadership 118

SmartBug Media

MAY 30, 2023

Conversion rate optimization (CRO) can be one of the biggest challenges marketers face; after all, high volumes of traffic don’t pay the bills. Many marketers truly believe they’re doing everything right when it comes to providing an optimal conversion journey for their visitors. Your traffic is about 3,000 visitors per month.

Conversion Rate 98

Conversion Rate Optimization Conversion Tips 98

Leading Results Rambings

DECEMBER 7, 2013

Inbound marketing is a discipline, when used correctly, can solve your sales lead shortage, but by itself, it doesn’t solve the lead generation issue. Specifically inbound marketing and what a lead is. Inbound marketing – Hubspot uses the graphic below to define the overall inbound marketing process.

Inbound Marketing 101

Inbound Marketing Lead Generation Sales Qualified Leads Generation 101

Lake One

APRIL 21, 2020

Startups and HubSpot. Startup marketing has a special place in our heart. We team up with venture funds and accelerators here in the midwest to share marketing insights with startups every year. What is HubSpot for Startups. Is My Startup Ready for HubSpot? Would inbound marketing for your startup work?

Startups 52

Startups Hubspot Advertising Agencies Lead Gen 52

Strategic-IC

JUNE 4, 2018

What results can you expect from an inbound marketing campaign? We review three inbound case studies as an example of what can be achieved. Why Inbound Marketing? Inbound marketing puts customers - your best-fit buyer personas - at the heart of your marketing strategy.

Inbound Marketing 48

Inbound Marketing Cable Examples Planning 48

Hubspot

JULY 11, 2017

With speakers from HubSpot, Canva, LinkedIn and more, we're covering everything from how marketing and sales has changed, to in-depth workshops on improving your SEO strategy, and talks on how to turn your web traffic into leads and customers. JAMES GILBERT, HUBSPOT. Head of APAC Marketing. MATTHEW BARBY, HUBSPOT.

Hubspot 69

Hubspot Demand Generation Agencies Work Management Top of Funnel 69

Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. Small businesses willing to invest some effort should be pleased with the results. That would greatly limit the marketing automation vendors' business. Hubspot has accepted this challenge.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

LeadSloth

JUNE 23, 2009

The Marketing Automation industry is evolving continuously. Many digital marketers are using marketing automation tools to automate lead nurturing. But if you want to expand your business, you also need to continuously add new leads to your database. And that’s where Inbound Marketing comes in.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Lake One

MAY 23, 2019

Inbound marketing has an exciting, rich, and still somewhat young history. The timing of factors like the internet gaining steam, creation of social media, and the mobile phone boom have all played a part in the creation and rising popularity of inbound marketing. What is Inbound Marketing?

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Only B2B

NOVEMBER 30, 2020

Inbound Vs Outbound Marketing. What is Inbound Marketing? . Inbound marketing is when you shoot the content to the interested audience, or to a person who is searching for a similar product or services. Digital marketing has introduced a brand-new face of inbound marketing.

Paid Content 127

Paid Content Paid Search Agency Content Marketing Planning 127

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. Digital transformation is accelerating.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

Hubspot

SEPTEMBER 5, 2018

When Brian Halligan (HubSpot’s CEO) started talking about retiring the funnel and adopting the flywheel as the model to think about our business, I was not very happy. No -- when you think of your business as a flywheel instead of a funnel, you make different decisions. See, I love the funnel. Friction kills flywheels.

Top of Funnel 78

Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Net-Results

JANUARY 3, 2019

If you’re a larger business with a large market presence, you can probably get by without at this point. As long as you attract enough traffic, you can use inbound marketing to convert that traffic. But even HubSpot got big through cold calling, not through inbound marketing!

Cold Calling 42

Cold Calling Top of Funnel Inbound Marketing Marketing Funnels 42