Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. This can make or break a deal for your business. They also amplify their employees’ voices with the hashtag, #adobelife.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

SmartBug Media

APRIL 6, 2023

Buyer personas are an essential part of a successful marketing strategy because not only do they define precisely whom you’re trying to reach, but they also inform so many aspects of your business. A buyer persona is a semi-fictional representation of a business's ideal customer. What networks are they on? Ask the interwebs.

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

ClearVoice

NOVEMBER 25, 2022

However, businesses are already scrambling to incorporate first-party data collection in their marketing. According to Deloitte, 76 percent of businesses will invest more in hybrid experiences where buyers attend in person or virtually to help their audience feel more connected. First-party data collection. Omnichannel marketing.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

JUNE 11, 2019

Twitter is an undeniably powerful platform to increase your business's online reach. The average Twitter user follows five businesses , and 80% of all Twitter users have mentioned a brand in a Tweet. However, succeed as a business on Twitter in 2019, it's critical you're able to stand out. How to Use Twitter for Business.

Twitter 78

Twitter Business Word of Mouth Ideal Customer Profiles 78

Hubspot

SEPTEMBER 20, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting. In fact, top-performing sales reps — who close deals 51% more than their peers — consider social networking channels "very important" to their success. Take for example Facebook Business Pages.

Social Media 64

Social Media Advertising Channels Peer-to-peer Cold Calling 64

Navigate the Channel

OCTOBER 5, 2022

This is good news for those who appreciate face-to-face networking and in-person viewing of product and service innovations. Create a specific hashtag and use it alongside the event’s official hashtag to tweet about your upcoming event. · Did we mention you should absolutely have an official event hashtag?

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Hubspot

DECEMBER 26, 2023

And, as a result, it’s a valuable channel for businesses and entrepreneurs looking to increase sales, if you know how to optimize your profile and posts. First and foremost, X is more than a social networking platform — I often go to X to find the latest news that hasn’t yet broken on most news outlets. Sprinkle in hashtags. "

Twitter 61

Twitter Optimization Tips Display 61

Hubspot

MARCH 3, 2020

For local businesses, it can be hard to get customers through the door. Ultimately, your grand opening marketing should help your business build relationships and create buzz with your audience. Developing your marketing strategy for your grand opening can be daunting as a new business and marketing team. Your Network.

Planning 84

Planning Paid Search Agency Business Press 84

nDash

APRIL 7, 2022

Does one network produce better results than the others? Network focus: Why spend your time on a social network that isn’t producing results? Hashtag reports. As one of the most popular analytics tools, HubSpot has a reputation for helping companies attract prospects, generate leads, and manage existing customers.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

Hubspot

MAY 14, 2019

Implementing a successful content marketing strategy for your business is a critical component for sustained growth -- and yet, 32% of B2B businesses rate their content creation workflow as fair or poor. To help you find the best online marketing tool for your business' needs, I've compiled a list of the 18 I use and love.

Small Business Marketing 78

Small Business Marketing Marketing Automation Services Enterprise Management Budget Programs 78

ClearVoice

APRIL 29, 2021

When you need a local business for any reason at all, what’s the first thing you do? Or, maybe ask your friends, family, or a social network for recommendations, and THEN you open Google to explore the company’s website and reputation. How to perform local SEO for a business in one market. Google My Business.

SEO 69

SEO Business Ideal Customer Profiles Enterprise Management 69

Valasys

JULY 9, 2020

It is the current social network.” Overall, the content also showcases the playful side of the business. What’s distinctive about HubSpot is its rich and all-encompassing content strategy? HubSpot is known to post informational content as a part of their B2B Instagram marketing strategy. It’s a beast.

B2B Marketing 80

B2B Marketing Examples B2B Storytelling 80

Hubspot

MAY 10, 2019

Whether pop-culture, local or global news, work, or the brands I use and wear, Twitter is a powerful social networking tool and search engine in which I can typically find the latest information about virtually any topic. This also includes updates from the companies and businesses I care about. Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

Hubspot

OCTOBER 10, 2020

While there are various ways to market yourself or your business on Instagram, it’s impossible to do so without first understanding your Instagram engagement rate. However, Instagram does have higher engagement rates than other social media networks. Business Profiles to see impressions.

Lead Scoring 101

Lead Scoring Lead Ranking Advertising Agencies Click Rate 101

Hubspot

FEBRUARY 1, 2021

Instead of hearing from the HubSpot team why we thought our event was great, these posts let you hear why it's a can't-miss opportunity from actual attendees. Other business-related organizations, such as chambers of commerce, will be happy to list your event for free, especially if you offer discounts to their members. Really busy.

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Hubspot

MARCH 24, 2021

The background of the page literally provides businesses with a blank canvas to decorate , so to overlook the marketing potential of this valuable Twitter real estate would be a disadvantage to marketers. 16) HubSpot. What other creative business uses of Twitter backgrounds have you come across? 7) Snapple. 8) Salesforce.

Twitter 79

Twitter Examples Brand Identity Branding 79

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. And surprisingly, there are many businesses who do not even claim their company page at all!

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Hubspot

APRIL 1, 2020

Even when the Google+ founding father left Google, marketers at Marketing Land thought the social network still had a chance. With the Cambridge Analytica scandal, the trending hashtag #DeleteFacebook, and the election scandal, Facebook's reputation has continued to decline. Image Source. Image Source. increase in active users.

Social Media 95

Social Media Social Marketing Planning Media 95

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. How do you get the word out that, this year, your conference is going virtual?

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Televerde

JUNE 22, 2021

Success on social media can generate new leads and give your business a boost. An automated social media process can help your business stay on target while still giving you the data and engagement you need. With the right tools, you can focus your time on growing your business instead of curating content for social media.

Social Media 64

Social Media Automation Tools Personalization 64

Content4Demand

FEBRUARY 14, 2020

Instagram has become the go-to social network for people all around the world. It’s a quick, simple and effective way to get people more bought into the brand and the Connections event itself. HubSpot Lets Customers Tell All . HubSpot has an underlying the me that ties its hefty library of social content together : # GrowBetter.

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Webbiquity

FEBRUARY 20, 2014

Thanks to its brevity and informality, Twitter has become a phenomenally successful social network, particularly for sharing news and updates, with more than 560 million active users collectively posting 5,700 tweets every second. 3 Very Useful Twitter Hashtag Analytics Tools by Razor Social.

Twitter 100

Twitter Tools RSS Social Media 100

Hubspot

AUGUST 28, 2017

So, we've rounded up some of the best free social media and brand monitoring tools from around the vast web of social networks. TweetDeck lets you create a more customized Twitter interface to monitor different users, hashtags, search terms, and lists. Hootsuite works like TweetDeck -- but for all of your social networks.

Social Media 78

Social Media Tools Media Brand Identity 78

Hubspot

OCTOBER 31, 2017

If you're a HubSpot customer, this is an easy email to replicate for your contacts through a fixed date or property-based workflows. And if your business is sending a high volume of these emails, we also offer the Transactional Email Add-On. What's interesting about this email is that LinkedIn wasn't using it to earn my paid business.

Personalization 101

Personalization Examples Hubspot Amazon 101

Hubspot

JUNE 23, 2020

The unique user base of professionals and students makes the social networking service a hub for business and networking. You don't have to strictly adhere to the business atmosphere on LinkedIn — play around with different sources for content. Use LinkedIn Audience Network to identify potential reach.

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Hubspot

MAY 4, 2020

spent over three and a half hours on their smartphone each day, with half of that time spent engaging on social media networks. Harvard Business Review reports 90% of B2B decision makers never respond to cold outreach. 74% of business buyers conduct over half of their research before making a final purchasing decision.

Linkedin 80

Linkedin Stats Lead Scoring Lead Ranking 80

Hubspot

JULY 8, 2019

So how can you identify the right brand influencers to work for your business? The strategy becomes transactional because your business is completely focused on the influencer's follower count, and the influencer takes on a product endorsement role, rather than being a brand ambassador. How to Find Brand Influencers for Your Industry.

Work Management 98

Work Management Brand Identity Branding Best Practices 98

Optinmonster

DECEMBER 21, 2023

Are you planning to launch a new business or product online? Drawing up a pre-launch marketing plan can help you attract customers to your brand-new business even before the actual launch day. Pre-launch marketing strategy is a way for businesses to create engaging build-up around the launch of a new product.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Walker Sands

NOVEMBER 6, 2018

Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. You also can look at your competitors; research and partner with industry leaders; and utilize hashtags (you’ll learn more about these topics later in this post) to learn more about your audience. Wednesdays.

Social Media 40

Social Media Organization Media PR 40

Strategic-IC

JANUARY 13, 2021

Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. Social Selling is about leveraging your social network to find the right prospects, build trusted relationships, and ultimately, achieve your sales goals.” - LinkedIn.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Hubspot

MAY 15, 2017

After all, 92% of marketers say that social media is important to their business. But should you be posting identical messages to each network? And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? As it turns out -- no.

Social Media 101

Social Media Advertising Channels Copywriting Media 101

Scoop.it

SEPTEMBER 30, 2021

It is tough to believe, but in the previous year, individuals, as well as businesses, have seen many challenges in terms of working patterns, marketing tactics, digitization, and much more. Why brands and even small businesses are using social media? Social media is significant for any kind of business today, and do you know why?

Social Media 67

Social Media Trends Media Cross-Selling 67

Martech Advisor

MARCH 22, 2020

While each channel offers uniquely to marketing objectives of brand awareness, lead generation and sales conversions, it is important to know which channel is most effective for your line of business. Social media posts, hashtags and groups. Social media posts, hashtags and groups. Table of Contents. What is Inbound Marketing?

Paid Content 98

Paid Content Advertising Channels Top of Funnel Advertising Agencies 98

Hubspot

MARCH 11, 2019

Frye’s Instagram account also encourages interaction between the company and their followers by providing them with a specific hashtag to use so they can be featured on the account when they post a photo with a Frye product. Why should you spend time creating social media accounts for your business? Increase Brand Awareness.

Social Media 69

Social Media Social Marketing Work Management Media 69

Outbound Engine

MARCH 3, 2020

We’ve put together a list of strategies to help you start to grow your online network. Remember your social media etiquette when posting across networks. And for a visual, here are the categories that HubSpot keeps on their social media calendar: 6. Believe it or not, hashtags are the perfect tool for cornering the local market.

Social Media 58

Social Media Curation Social Marketing Promotion 58

Hubspot

JUNE 6, 2019

The world is on social media -- 45 percent of it, at least -- so if you want your product, service, and mission to reach the maximum amount of people, your business needs to be on social media, too. HubSpot's Social Inbox Tool. HubSpot's social inbox tool saves you valuable time while still optimizing your social efforts.

Social Media 78

Social Media Budget Programs Tools Media 78

Hubspot

MARCH 28, 2018

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on.

Ideal Customer Profiles 75

Ideal Customer Profiles Profiling Tagging Opt-in 75