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Buzz Marketing for Technology

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How Are Serious Games Reinventing Businesses?

Buzz Marketing for Technology

LH: A serious game is a game that we play to solve a business problem as opposed to any other kind of game typically played for entertainment purposes. When I play a serious game, I’m trying to solve some kind of a business problem like managing a complex sale or developing a product-marketing plan.

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Personalizing With Purpose

Buzz Marketing for Technology

During the last economic downturn, the Web was the only sales channel that grew, while brick-and-mortar businesses contracted significantly. The Web is now such a powerful, commanding route to market that in some pre-Internet sectors, more than 90% of business is now done online. Consider financial services as an example.

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There is NO Passive Marketing with Social!

Buzz Marketing for Technology

Take for instance the example of TV. Real time-data-driven decisions allow for the industry to get on its front foot and create more engagement and dynamic outcomes. Not so with Social Media. With Social, there is no passive tense. Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim.

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The Competitive Imperative of Learning

Buzz Marketing for Technology

Most executives believe that relentless execution—the efficient, timely, consistent production and delivery of goods or services—is the surefire path to customer satisfaction and financial results. Think of General Electric, another powerhouse born in the industrial era. billion loss in 2007.

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Interview with Leading Sales Expert: Jim Keenan

Buzz Marketing for Technology

Knowing this the advice I give is; 1) You better know your customers business and industry as good if not better than they do. Sales people are business enablers. They provide companies with the tools and information necessary to run their business. 2) Be an analyst. Learn how to get to why. The answer is in the why.

Leads 100
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The Bamboo Project Blog: 21st Century Workplace Literacy: What Does that Mean and How Do We Engage More People in the Discussion?

Buzz Marketing for Technology

David Warlick, for example, has some ideas here. This is nothing new of course--education and the so-called "real world" have long been disconnected (at least according to most businesses). It seems to me that technology and dramatically different ways of doing business (virtual teams, etc.)

Education 100
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Connecting 2 the World: Formulating the new work literacy framework

Buzz Marketing for Technology

On the left is an example of one of the more complex ones which took research on community building and created a model of online community building. Our work processes have become much more sophisticated and complex in more traditional industries (i.e. My graphic above is an example of something that is too complex for most to follow.