KoMarketing Associates
OCTOBER 20, 2020
Although the COVID-19 pandemic has changed the way marketers do business, new research shows that they are falling back on some of their favorite tactics, such as social media marketing, to maintain a certain level of success. was digital marketing and social media, followed by marketing and audience research (5.1).
KoMarketing Associates
FEBRUARY 11, 2021
Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. was digital marketing and social media. Direct marketing and sales (4.6), copywriting and design (4.1) and public relations (3.1)
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Adobe Experience Cloud Blog
MARCH 1, 2013
by Dayna Rothman Great public relations can help your company break through the noise that can sometimes dominate a busy event. You’ll need a different PR strategy based on whether you are hosting or sponsoring an event, but for both you need to formulate a solid plan. Event Goals and Metrics.
markempa
JULY 8, 2013
Brickstream enlisted the help of Arketi Group, a B2B marketing and public relations firm, to help create the impact it needed – booth or not. Articles on how queues affect customers and the retailer’s business, and how retailers can manage them. Event Marketing branding event marketing sponsorships trade show'
Launch Marketing
AUGUST 23, 2023
There are a few common mistakes that B2B organizations make when they are head hunting for a VP of Marketing role: Not considering the skill-level needed to complete the primary goal A VP of Marketing may not be the right fit if you need someone to manage your social media accounts.
SmartBrief - Marketing
AUGUST 14, 2023
Please keep my bias and your own limitations in mind as you read the following marketing channels. Public relations My marketing career began in public relations at a full-service, Seattle-based agency in the mid-1990s. Logistics also can be complicated.
markempa
NOVEMBER 16, 2006
I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?
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