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The Importance of Public Relations in Marketing

SmartBug Media

In large organizations, public relations (PR) and marketing often operate as separate functions. Both marketing and public relations involve the delicate balance of influencing, engaging, and establishing relationships between society and the business.

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Why Most B2B Companies Don’t Use Earned Media (Public Relations)

Marketing Craftmanship

The intrinsic value, as well as the inherent risks, related to earned media – whether the coverage is solicited by the company, or in response to a media inquiry – is that bona fide journalists from respected media sources are expected to deliver fact-based, objective reporting and / or opinions.

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3 Ways to Get Your Public Relations Off to a Good Start

Navigate the Channel

With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year.

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5 Ways to Boost and Improve Public Relations

Navigate the Channel

The way you and your company relate to the public is crucial to its success. Understanding the need for public relations – and that engaging in public relations is not an option – is a primary factor in the success of many businesses. Internal communications/PR comes first.

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What Is Public Relations?

ClearVoice

What is public relations? Public relations (PR) is the practice of creating a positive public image for a company or person through conventional and digital media. Public relations differs from media relations in that the ultimate target for messaging is the public (i.e.,

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Marketing vs. Public Relations

BenchmarkONE

Marketing and Public Relations are often lumped into one. Learning the values and strengths of marketing and PR separately is the best way to start using them for your business effectively. Marketing-Related Tasks. A lot of other functions can fall within marketing, including public relations.

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How to Approach Public Relations and Marketing During a Recession

SmartBug Media

With the specter of a recession looming over the economy, business leaders are understandably nervous about what the future holds. Economic uncertainty can color every aspect of work life—from product development to employee morale—and business as usual simply isn’t going to be enough.