Parse.ly

NOVEMBER 27, 2018

This year, time with digital media is expected to grow 4%, according to Nicole Perrin, Senior Analyst at eMarketer. Relatively more digital time will be spent with social networks,” Perrin said, “and, similarly, mobile time is also growing faster than the overall rate of digital, so more digital time will be mobile.”.

Emarketing 69

Emarketing Social Networks Traffic Facebook 69

Porch Group Media

FEBRUARY 26, 2020

Social media is used by consumers across generations. According to recent research by Emarketer, 90.4% of Baby Boomers are active social media users. source ) Social media platforms also take up a large chunk of our daily lives. There is significant opportunity in social media as a lead generation tool.

Lead Generation 82

Lead Generation Social Media Lead Scoring Lead Ranking 82

Webbiquity

JUNE 7, 2018

No matter how big or small, B2B businesses can’t survive without new leads. And every business wants more revenue to grow and expand. Businesses are continuously seeking out new ways to generate more leads in a world of increasingly educated, tech-savvy, and digitally advanced consumers. Image Source: eMarketer.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

readwrite

JULY 9, 2009

According to a new report from eMarketer , paid advertising on social networks in the US will drop 3% in 2009. In 2008, advertisers spent $1.175 billion on ads on social networks, but eMarketer predicts that this number will fall to $1.14 billion this year. The main culprit here is MySpace.

Social Networks 40

Social Networks Spending Emarketing Paid Search Agency 40

Biznology

SEPTEMBER 22, 2016

If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. 97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

Hubspot

OCTOBER 10, 2018

Source: eMarketer. As per the chart above, eMarketer’s predicts that through 2020, Amazon will see its ad revenue growing by about 50% per year, growing its market share from 4% to 7%. Source: eMarketer. If you have a social following, or do a lot of events, you can send that audience to Amazon," she says.

Amazon 72

Amazon Paid Search Agency Ads Emarketing 72

Hubspot

AUGUST 31, 2017

We're about to hit September, and you might be feeling anxiety about you or your family heading back to school, the busy season at your office, or the prospect of a limited number of beach days left in the year. We feel you -- because even though we took a summer break, social media networks sure didn't.

Social Media 75

Social Media Facebook Youtube Emarketing 75

Convince & Convert

JULY 17, 2017

percent of respondents claimed that tying social to business goals is also a major challenge. This year, the social media industry placed higher emphasis on collecting and analyzing social data , so we included two new categories to gauge whether they presented challenges to marketers. Tying Social to Business Goals.

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Over 60% of smartphone users contact businesses directly using search results. Making purchases quickly using voice assistants can be especially beneficial for busy people and parents who are more likely to simultaneously multi task.

Paid Content 119

Paid Content Trends Paid Search Agency Ads 119

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies. Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Sprout Social

JULY 11, 2016

When businesses want to learn how to get followers on Instagram, there’s a lot of shady and unethical services offering to do it for you. At Sprout Social, we’ll be the first to tell you it’s always better to organically build your social media audience. These are actual spenders and bring monetary value to your business.

Emarketing 108

Emarketing Buzz Social Networks Social Media 108

Exo B2B

JUNE 18, 2019

We were asking ourselves this question almost ten years ago in this blog post , with statistics from eMarketer dating back to 2009. Is social media more of a B2C business? – B2B companies were more likely to exploit social media marketing opportunities than B2C companies.

Social Media 53

Social Media Emarketing Forrester Media 53

Adobe Experience Cloud Blog

JULY 6, 2018

According to research done by eMarketer , the highest priority of B2B marketers is increasing lead quality , while increasing volume only ranks in third regarding importance. Regardless of the social network , you’re on, you want your ad copy to drive engagement. There are several critical factors in this process: Copy.

Sales Qualified Leads 134

Sales Qualified Leads Lead Scoring Lead Ranking Generation 134

Porch Group Media

APRIL 22, 2021

Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform. Facebook continues to be the most popular social networking site in terms of number of active users.

Social Media 52

Social Media Lead Generation Social Marketing Lead Scoring 52

Webbiquity

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. While three-quarters of marketers consider measurement of social media impact important, 70% say that measuring those results is difficult. eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Porch Group Media

JULY 13, 2021

74% shoppers are unlikely to share a product on social network after purchase. 88% of consumers who search for a type of local business on a mobile device call or go to that business within 24 hours. eMarketer). (Rapt Media). 53% of buyers say Facebook informs their purchase decisions. Big Commerce). ReadyCloud).

Statistics 119

Statistics Trends Mobile Advertising eCommerce 119

Huptech Web

MARCH 2, 2023

It has emerged as a new buzzword in online shopping, representing the interaction of social media and eCommerce. By leveraging social media platforms to facilitate transactions, businesses can create a more seamless shopping experience for their customers, increasing sales and brand loyalty.

Paid Content 52

Paid Content eCommerce Social Media Paid Social Agency 52

Hubspot

JANUARY 21, 2011

Advertisers, especially small and medium sized businesses, need to start thinking about alternative advertising channels in order to stay competitive without burning through their marketing budget. Another area that small and medium sized businesses can utilize in order to stay ahead of their competition is social media.

Social Networks 28

Social Networks Mobile Advertising Burn Rate Emarketing 28

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. eMarketer). Every day individuals and businesses send more than 293 billion emails, and that number is expected to increase to more than 333 billion by 2022. Sprout Social). eMarketer). eMarketer).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Sprout Social

AUGUST 30, 2016

Integrating Instagram into your marketing and branding strategy is essential for any business trying to grow their audience. In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Pew Research found 35% of Instagram users visited the network multiple times a day in 2015. You Build Trust.

Brand Identity 69

Brand Identity Branding Emarketing Eye-Tracking 69

EveryoneSocial

APRIL 1, 2021

With more conversations happening on public platforms and social media networks, social listening has become a valuable resource for companies to understand their customers better. Social listening is a key component of a social media strategy because consumers are talking about your company online.

Statistics 77

Statistics Paid Search Agency Companies Eye-Tracking 77

Contently

APRIL 18, 2017

” Facebook VP Nicola Mendelsohn predicted that the social network would be “all video” by 2021. Since then, the growth of video platforms like YouTube and social networks like Facebook, Instagram, and Snapchat have turned the issue into a digital free-for-all. Get a clue. Case closed?

Video Marketing 154

Video Marketing Youtube Ad Exchange Click Fraud 154

readwrite

SEPTEMBER 25, 2019

Advertising is an age-old profession, yet countless businesses can regularly be seen blowing their budgets. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Consider the fact that businesses spent $283 billion in 2018 on digital ads alone. Image Source: eMarketer.

Budget Programs 91

Budget Programs Advertisements Advertising Landing Pages 91

Vision Edge Marketing

MAY 4, 2012

Are you investing more in social marketing this year? EMarketer estimates that four out of five U.S. businesses with at least 100 employees will be marketing on social media this year, and U.S. ad spending on social networks is expected to reach over $3 billion.

ROI 100

ROI Social Marketing Planning Paid Search Agency 100

Porch Group Media

NOVEMBER 12, 2019

Other top challenges included hiring scaling marketing innovation across business units (54%), proving the business impact of digital marketing (47%), purchasing or integrating the right software (46%), and getting investment/support from executive leadership (46%). – Social Media. eMarketer ). – Email.

Mobile Advertising 45

Mobile Advertising Trends Paid Search Agency Emarketing 45

Parse.ly

AUGUST 6, 2019

A huge part of running a business in 2019 is advertising on giants like Facebook, Instagram, and Google, and it’s getting more and more expensive. Businesses are pouring generous budgets into ads on these platforms with the average small business spending between $9,000 to $10,000 per month. How companies have begun to change.

Advertising Agencies 40

Advertising Agencies Social Media Advertisements Advertising 40

Biznology

APRIL 15, 2013

After years of significant growth, social networks exhibited mixed results last year. Here are 10 reasons social media has peaked. Maybe it concerns you if you are in the social media business, but I will give you 8 reasons that it’s a relief that social media has peaked. source: eMarketer ).

Social Media 80

Social Media Gartner Media Multi-Channel 80

Biznology

DECEMBER 14, 2012

So why am I talking about one of the things you never speak of in a business context (along with politics which is much more uncomfortable these days than religion is by far)? Bear with me because this will lead to an observation or two about social media. Look at these findings that were reported by eMarketer a short while back.

Social Media 80

Social Media Media Social Networks Case Studies 80

Content4Demand

FEBRUARY 14, 2020

Instagram has become the go-to social network for people all around the world. users ages 25 to 34 , according to eMarketer. HubSpot has an underlying the me that ties its hefty library of social content together : # GrowBetter. We’d love to hear what has worked well for your business!

Loyalty 52

Loyalty B2B Thought Leadership Emarketing Hubspot 52

Optinmonster

OCTOBER 30, 2019

Social selling is one of the most overlooked forms of marketing since many people are confused about what it means in the first place. In a nutshell, social selling lets businesses laser-target an audience and build a relationship with networks, bringing in more business. Why Should You Use Social Selling?

Statistics 76

Statistics Social Media Social Marketing Media 76

Webbiquity

JUNE 16, 2015

While most content sharing efforts by marketers are focused on the “big four” social networks, most (72%) content sharing done by buyers is on “dark social”–primarily email and apps. • However – only 28% of content sharing happens through the big social networks. eMarketer ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Webbiquity

APRIL 26, 2010

What strategies and tactics should you employ to maximize business results online? 101 Tips from 50 Small Business Bloggers by Open Forum. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man. In Social Media, It’s Not Just Business, It’s Business-To-Business by Brian Solis. ** 5 Stars.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

Porch Group Media

JULY 8, 2019

Just take a look at some of these interesting facts from Sprout Social about social media usage: 97% of social advertisers chose Facebook as their most used and most useful social media platform. Facebook continues to be the most popular social networking site in terms of number of active users.

Social Media 58

Social Media Social Marketing Trends Media 58

Buzz Marketing for Technology

OCTOBER 18, 2013

According to eMarketer, 15 percent of online retail sales this year will take place via mobile devices, which is up from 11 percent in 2012. Once considered to be a new “fad,” social media is now an integral part of consumers’ daily lives. Isn’t that what really matters to your business? Overall, U.S.

Personalization 100

Personalization Forrester eCommerce Ideal Customer Profiles 100

EveryoneSocial

JUNE 14, 2022

Whether employees have 100 or 1 million connections, every member of your team is capable of driving growth by leveraging their social network. LinkedIn ) On average, your employees have a network reach that is 10x larger than your company’s follower base. eMarketer ). The winning combo is employee social content + ads.

Paid Content 56

Paid Content Paid Search Agency Marketing Budget Ads 56

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Over 60% of smartphone users contact businesses directly using search results. Making purchases quickly using voice assistants can be especially beneficial for busy people and parents who are more likely to simultaneously multi task.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52

readwrite

DECEMBER 17, 2021

According to eMarketer , programmatic will account for 88.2% Over 60% of smartphone users contact businesses directly using search results. Making purchases quickly using voice assistants can be especially beneficial for busy people and parents who are more likely to simultaneously multi task.

Paid Content 52

Paid Content Trends Paid Search Agency Ads 52