article thumbnail

Maximizing Efficiency with B2B Marketing Automation: Key Strategies

Webbiquity

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. This means you can tweak your strategies to be more effective, ensuring your marketing efforts hit the bullseye every time.

article thumbnail

How to Run a Truly Efficient Business

Webbiquity

In business, efficiency is about getting the most out of your available resources. Improving profitability by cutting expenses and ramping up production is just basic good business practice. Improving profitability by cutting expenses and ramping up production is just basic good business practice. Contributed post.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Run More Efficient Business Meetings

Zoominfo

If you’ve worked in business for any length of time, you’ve attended two very different types of meetings. First, there are effective business meetings, where employees share necessary information, collaborate efficiently, and develop next steps to solve their shared problems. Let’s get started!

article thumbnail

5 Effective PPC Strategies for Ecommerce Campaigns

Marketing Insider Group

Image source: PYMNTS As an independent ecommerce business, you spend a lot of time thinking about how to remain relevant in an industry dominated by these behemoths. Query efficiency” is a high-level measure of search intent. And that begins with sharp, flexible PPC strategies. They’re more sophisticated consumers overall.

PPC 283
article thumbnail

How to Overcome the Pain Points of Your CRM

The promise of a CRM ( customer relationship management ) led organizations to believe each could digitally transform its businesses through tracking touchpoints throughout the buyer’s journey. When used effectively, a CRM can be the lifeblood of your sales team – keeping everyone organized, efficient, and at peak productivity.

article thumbnail

From efficacy to efficiency: 2024’s B2B marketing revolution

Martech

It’s a challenge beyond being more efficient with limited resources. We must rethink what it means to be effective in marketing. Traditionally, aiming for something like a 20% improvement in activity or efficiency in marketing, especially during budget constraints, has been normal. It’s a safe target, a comfortable goal.

article thumbnail

9 Tools & Tactics for Effective Paid Content Distribution

Marketing Insider Group

And who better to guide you through this than the pros who live and breathe effective content distribution every day? Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Why Zemanta? Multiple targeting options (e.g.

article thumbnail

Build a Successful and Results-Driven Sales Culture

Speaker: Gary Galvin, CEO, Galvin Technologies

Every business asks the same question: How can we increase revenue? If you’re a sales manager interested in learning how to effectively manage your sales team, then this webinar is for you. Define key performance indicators that relate to business objectives. Effectively manage and track sales activities.

article thumbnail

6 Steps to Optimize Your Media Buys

As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. Ways to be more efficient and drive growth from every investment. It’s also an opportunity to innovate, lead, and rethink the way your company uses media. Find out more today!

article thumbnail

A Proven Guide to Recruiting Passive Candidates

It's a simple, frustrating truth that you can't predict everything when it comes to recruiting for businesses. However, it's not efficient or cost-effective to be in the active recruitment mode all the time. It's important to also invest in building a passive candidate pipeline.

article thumbnail

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

In today’s B2B business environment sales and marketing can no longer operate in silos. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option.