Writing on the Web

SEPTEMBER 9, 2010

And if you have a specialist or local blog, remember you can approach relevant businesses directly and ask them to advertise. You can also approach local businesses and ask if they need someone to write ads or articles for them. About the Author: Susan Long is a freelance marketing consultant who started her online life as a blogger.

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

KoMarketing Associates

JANUARY 22, 2015

That number swells to 93% if we only classify content marketing as “creation and distribution” and not a more formal business discipline, as detailed in CMI’s 2015 B2B Content Marketing Report. The key to overcoming this obstacle is having a central location where content marketers can archive and share ideas.

Budget Programs 120

Budget Programs B2B Marketing Effectiveness Content Marketing 120

Writing on the Web

SEPTEMBER 6, 2010

For example, content should be at least 350 words, keywords should be towards the beginning of descriptions and titles, the number of hyperlinks in the body are important, etc. It’s easy to see how your content can be improved, without being an expert in search marketing. Blog Marketing: How Readers Find Your Business.

Blogger 100

Blogger SEO Copywriting Digg 100

Webbiquity

FEBRUARY 4, 2011

One of the great advantages of online marketing is that it’s measurable to far greater degree of precision and richness than older media like broadcast and print. How do you filter out that noise and focus on the measures that provide real guidance for improving online business results? Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Writing on the Web

DECEMBER 13, 2010

Example: public speaking. Many small business owners and entrepreneurs including many of my clients love getting the chance to get up and speak. Other people tend to focus their online marketing on content; they write books and they publish blogs and newsletters… and they hate speaking. Please share.

Practices 100

Practices Content Marketing Digg Content 100

Writing on the Web

APRIL 18, 2011

You have to find what works for you in your business, with your target audience. But if you’re a busy professional, unless you have staff, you don’t have time for everything. Time-Saving Tips for Content Marketing Results – Register to get the recording, handouts and a marketing road map.

Content Marketing 100

Content Marketing Work Management Digg Content 100

Writing on the Web

SEPTEMBER 22, 2010

You will have to weave in social proof, statements from satisfied users, or examples and case studies. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion. Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? ET: Time Saving Tips for Content Marketing Results.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

DECEMBER 1, 2010

By setting up an effective profile, you can offer a range of professional information that will enable prospective clients to quickly learn about you – and hopefully do business with you. In fact, if your law firm changes its name – due to a loss or gain of a partner, for example – remember to change the firm name throughout your profile.).

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Digg 100

Writing on the Web

SEPTEMBER 29, 2010

According to a recent survey by the Content Marketing Institute , this is the #1 challenge for people charged with creating content that markets businesses. Online Persuasion: Seeing Through the Eyes of Your Customers. What the heck is engaging content ? Blog this on Blogger. Subscribe to the comments for this post?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

MARCH 31, 2011

I share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. I am giving you an example of this here. Content Marketing with Blogs: What Do You Believe? Blog Content: Are you personal… or all business? Does this make sense to you? Tweet This!

Curation 100

Curation Digg Content Buzz 100

Writing on the Web

FEBRUARY 2, 2011

It just depends on your business goals. But I’m waiting to roll out some examples that demonstrate how they work. Please share the top 3 tools you couldn’t live without for doing business on the Web… Blog this on Blogger. Related posts: Your Business and the Web: Getting Better? Share this on Facebook.

Tools 100

Tools Digg Blogger Work Management 100

Writing on the Web

JUNE 23, 2011

When it comes to content marketing , there are ways to write content so it actively markets you and your business without being “in-your-face” sales copy or boring product reviews or press releases. Describe a most pivotal moment in your business, and ask others to share their story. How can you do that?

Tips 100

Tips Digg Ethics Content 100

Writing on the Web

JUNE 15, 2010

Another few days later I got my business partner Yael K. And if you want a FREE step-by-step report on how to set up an effective Twitter profile, get my report “Twitter, Facebook and Your Website: A Beginning Blueprint for Harnessing the Power of 3 for Your Business” here. Thus I didn’t join. And then something happened!

Twitter 100

Twitter Ning Digg Ideal Customer Profiles 100

Writing on the Web

AUGUST 10, 2010

For example, a reader might jolt up in their chair and think, “Oh dear, this could happen to me…&# Like watching a car accident, we’re drawn into a story that is full of danger or fear. And I believe that will help your writing, and ultimately your business success. The Brain Science of Online Persuasion.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

SEPTEMBER 20, 2010

The rules haven’t changed, but it’s surprising how many people start creating content to market their business on the web without regard for the basics. Content marketing isn’t a buzz word because marketing people just like new buzzes. Smart marketers know the rules and never forget them.

Buzz 100

Buzz Content Digg Rules 100

Writing on the Web

APRIL 7, 2011

Here’s a great checklist, just published over at the Content Marketing Institute , authored by Ahava Leibtag. The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. Understandable. Actionable. Shareable.

Digg 100

Digg Content Buzz Blogger 100

Writing on the Web

OCTOBER 12, 2010

Sure, marketing is vastly improved when it sounds authentic. All the trend data shows that people prefer doing business with authentic brands and authentic professionals. I’m still thinking about this, and trying to see examples in real life where I do it and when I don’t do it. Authenticity is a noun, not a verb.

Digg 100

Digg Buzz Blogger Act-On 100

Writing on the Web

AUGUST 26, 2010

What can we learn from online computer games about content marketing for business? My husband, Attila the Honey , plays World of Warcraft , an online game that’s part of the multi-billion dollar gaming industry. There’s no greater example than Happy Hour in bars: show up at a certain time, you get rewarded.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

SEPTEMBER 24, 2010

Here’s another example of how this works. Example: Imagine I’m writing copy designed to promote my ebook, Content Marketing with Blogs. This 15 page report is free (a feature) and provides many tips for small business owners how to blog successfully. Each benefit can be attached to a problem.

Content 100

Content Digg Custom Publishing Buzz 100

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. A deeply personal story (a tragedy, a rags-to-riches example). The closer you can remain to authentic examples, the more your stories will resonate with people.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 14, 2010

A survey of more than 1,000 businesses this past Spring found that “producing engaging content&# is the top challenge for people charged with marketing. Many of the small business clients I consult with have this problem. Let’s take life insurance, for example. What do they write to replace the lorem ipsom ?

Content Marketing 100

Content Marketing Digg Content Buzz 100

Writing on the Web

JULY 27, 2010

Formatting: Not enough links to sources, no references to other posts on the topic, not even links to your own website and to your products and services (you are in business, ya remember?). I’ve taught the solutions many times, for example, I’ve packaged them in my Time-Saving Tips for Blogging program. Share this on Bebo.

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

Writing on the Web

OCTOBER 18, 2010

Let’s say Fred is reading the news online, and his eye catches a picture of an ad: a business man driving to work in a red sports car. Content Marketing to a Caveman’s Brain. Let me tell you a story that shows how this works. Information passes to the brain through the sense organs. Let me know what you think.

Content 100

Content Digg Tagging Marketing Proposals 100

Writing on the Web

JANUARY 14, 2011

Stories have so much marketing clout, they make it possible for little businesses to compete with the big guys. Why doesn’t every piece of online content we write use narrative to give a specific example of real people using our products and services or whatever it is we want to influence? My story changed.

Content Marketing 100

Content Marketing Content Digg Internet Marketing 100

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. Content Marketing Strategy and Tactics. 10 Tips For Content Marketing Success by TopRank Online Marketing Blog. 10 Steps to Optimize Your Content Marketing Strategy by TopRank Online Marketing Blog.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Writing on the Web

APRIL 13, 2011

Chapman, Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars and More that Engage Customers and Ignite Your business (John Wiley & Sons, Inc. Know your customers : I know content marketing for professionals and small businesses. Content rules!&# ~ Ann Handley and C.C. And, a lot of work.

Rules 100

Rules Content Digg Press 100

Anything Goes Marketing

MARCH 8, 2009

For example, our sales team can see my travel plans and perhaps pull me into a prospect meeting if I'm in that area. Here is an example of what this looked like on Twitter search : The result was a surge of traffic to my blog, additional Twitter followers, and blog RSS subscribers. StubleUpon , Digg , Facebook , Blogger , web 2.0

Social Media 100

Social Media Web 2.0 Media Blogger 100

Webbiquity

SEPTEMBER 1, 2010

Amy Howell makes the case that “social media DOES NOT REPLACE traditional PR and marketing, but IT IS A WAY TO LEVERAGE what already works&# through a series of pro and cons of applying social media stragies in a traditional business environment. For example, “PRO: Twitter gives us a great way to leverage PR.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Writing on the Web

JULY 7, 2010

How do you get good client testimonials for your sales copy, for example, content for a landing page, when you don’t have a lot of previous clients? I get asked about this by some of my consulting clients who are starting a new business or product launch. A perfect example can be seen on Internet marketing gurus sites.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

DECEMBER 3, 2010

Here are ten ways you can use FB to build your email list and increase your online business income. Some examples of ways that work to do this are: Include in a status update along with some cleverly written text. 3. You can also consider creating your own new group if it is appropriate for your market and topic.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

MAY 2, 2011

No matter what business you’re in, your content must achieve 4 things. Here are 4 goals of your online content: Connect immediately (by speaking to your readers’ challenges or problems). That’s a basic outline that you could follow, not just for websites, but for your blog and other content marketing pieces.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

Linkedin 100

Linkedin Tactics Tips Work Management 100

Adobe Experience Cloud Blog

MARCH 17, 2011

by Maria Pergolino I know what you’re thinking – the seven ways marketers should be using social will be all about Twitter, Linkedin, Facebook, Digg or Reddit, and YouTube, right? These channels are just the places where we network with others online, not the best ways to do it.

Social Media 48

Social Media Social Marketing B2B Marketing Lead Scoring 48

Online Marketing Institute

APRIL 11, 2011

Sign in All Social Media Tech & Gadgets Business & Marketing Video Mobile Dev & Design Media Social Good Startups Explore Classifieds ); // ); // Trending Stories YouTube Video of the Day: Is David Beckham’s Pepsi Clip Real or Fake? According to a recent MerchantCircle survey of 8,500 small businesses across the U.S.,

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! But what about the use of social media between businesses? Business-to-business (B2B) social media is a different animal. million followers).

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40