Sprout Social

FEBRUARY 2, 2023

and their efforts led to audience growth, multiple viral videos and revenue-driving ads. Build an audience Going viral on TikTok was an impressive milestone for Figo. But Bridgett pointed out virality wasn’t their number one priority. Show them how opportunities on social media can drive long-term business value.

Social Media 110

Social Media Media Business Viral Marketing 110

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. It’s easier and cheaper to keep current customers happy than to acquire new ones. They are too focused on customer acquisition.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Marketing Insider Group

NOVEMBER 18, 2019

Why should my marketing team waste their time on marketing our business to our employees when there are potential customers out there?” Collaboration is the key to success in today’s businesses. That’s why your marketing team should make it your business to sell your employees on your company’s strengths. Glad you asked.

Business 215

Business Lead Ranking Guidelines Paid Search Agency 215

Contently

JANUARY 20, 2023

It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It also encouraged companies to be proactive in handling customer complaints.

User-Generated Content 141

User-Generated Content PR Word of Mouth Viral Marketing 141

Scoop.it

JANUARY 7, 2021

But how are you going to deal with the sea of fierce competitors such as Starbucks and chains like McDonald’s that have been selling coffee for years and have millions of loyal customers? bio of your business. So, decide what would work for your small business based on the types of content that work well for your audience already.

Ad Building 98

Ad Building Brand Identity Branding Business 98

Oktopost

MARCH 31, 2021

Still not sure if your business should employ video marketing? TikTok, the viral video platform, exploded onto the scene with more than 800 million users, viewing over 1 billion videos daily. 2020 has been a harsh one for businesses, but it hasn’t been all doom and gloom. That number was reached and surpassed in 2020.

Paid Content 69

Paid Content Video Marketing Work Management Marketing Management 69

The Lead Agency

APRIL 14, 2024

Here, we delve into the B2B-specific marketing trends impacting the sector in 2024 and how you can leverage them to find, reach, capture, nurture and convert your target customers. There are endless examples of businesses doing it right and even more who’ve sadly entered the graveyard of short-lived endeavours.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. The goal is to get people talking about your business and sharing your content with their friends and followers. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience.

Viral Marketing 62

Viral Marketing Word of Mouth Brand Identity Branding 62

Adobe Experience Cloud Blog

JANUARY 15, 2020

Let’s start this with a statistic that should by itself be enough to have any small business owner invest in digital marketing. Digital marketing helps small businesses build lasting customer relationships. It goes beyond to ensure a buying customer becomes the brand’s ambassador. . Eighty-seven.

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Sprout Social

JANUARY 10, 2017

It’s easier than ever to create high-quality videos and quickly upload them to YouTube using just your iPhone. You need to figure out how to promote your YouTube channel if you want to be successful. Here are 16 ways to promote your YouTube channel like a pro: 1. YouTube SEO. Not sure where to start?

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Webbiquity

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Here’s the rest of that conversation.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

CoSchedule

JANUARY 27, 2023

Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Successful social media marketing is consistent, takes a customer-first approach, and is fueled by a well-thought-out strategy.

Social Media 126

Social Media Social Marketing Examples Planning 126

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Crushing It: How Great Entrepreneurs Build Their Business and Influence — And How You Can Too by Gary Vaynerchuk. million subscribers on YouTube. YouTube Growth Hacking by Jeff Abston.

Social Media 135

Social Media Social Marketing Media Planning 135

Contently

SEPTEMBER 6, 2016

At Denizen , they’re used to make viral videos. That’s why HelloDenizen was born in 2014, a YouTube channel that has racked up over 33 million views thanks to viral hits like the “ Tiny Hamster ” series. The agency also incorporated the “cute animal” theme into custom campaigns for other clients.

Viral Marketing 60

Viral Marketing Paid Search Agency Youtube Ad Agencies 60

Outgrow

OCTOBER 7, 2021

Growing Ecommerce Business in 10+ Free Ways. Growing ecommerce business may look like a mammoth task with no solution in sight. Ecommerce businesses have the highest potential in the coming years. Read on to find 10+ insider tips on growing your ecommerce business today! . #1 1 Bank Upon Your Customer Reviews.

eCommerce 101

eCommerce Outgrow Business Marketing Budget 101

Webbiquity

AUGUST 18, 2020

Leading edges platforms generally have significant installed customer bases and market presence as indicated by at least 25 user reviews across one or more software rating sites. A video streaming platform that supports up to 1,000 attendees and integrates with Facebook and YouTube Live. Leading Edge Virtual Event Platforms.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Martech

FEBRUARY 6, 2024

And businesses that didn’t shell out $7 million for a 30-second spot will take advantage of all the buzz to connect with customers. Pre-game buzz on TikTok and other short-form video It isn’t just about game day for Super Bowl marketers — it’s about building awareness on channels where customers are in their everyday lives.

Advertising Agencies 117

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 117

Sprout Social

FEBRUARY 6, 2023

How do you know which platform to prioritize to make the biggest impact on your business? Content sharing and virality Social media content has the potential to bring exponential reach and engagement— the virality factor. With so many competing social media ecosystems, it can be overwhelming to keep track of all the features.

Social Media 101

Social Media Features Media Curation 101

Marketing Insider Group

MARCH 16, 2023

Whether it’s through their massive YouTube library, engaging social media, or in-person sporting events, Red Bull has mastered the art of telling people how their product can make them feel — and making them want to experience it firsthand. This message is huge for building connection with customers. By asking them to create it.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Sprout Social

JUNE 22, 2021

Rather than employ the spray and pray method, identifying which social media platforms a brand’s customers use is a more effective way to connect with one’s target audience. According to the latest Sprout Social Index™ Edition XVII: Accelerate , Facebook, Instagram and YouTube are the top three platforms where consumers follow brands.

Social Media 119

Social Media Stats Ideal Customer Profiles Media 119

Sprout Social

JANUARY 23, 2024

We dig deeper by not just examining the flawless creative execution of every post or campaign, but the business impact, too. For another recent example of Auntie Anne’s top-tier community engagement, when the brand noticed a video about their pretzel bucket go viral , they quickly reached out to the creator and reshared it.

Brand Identity 111

Brand Identity Branding Communities Viral Marketing 111

Marketing Insider Group

APRIL 2, 2014

Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. Adobe evaluated each platform based on 4 criteria: SEO, brand awareness, customer communication, and traffic generation. The Big 4: Twitter, Facebook, LinkedIn and YouTube.

Social Networks 100

Social Networks Business Youtube Viral Marketing 100

Sprout Social

JANUARY 16, 2020

If you’re still itching for your business to “go viral,” we don’t blame you. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. The concept of viral marketing definitely deserves some revisiting as we enter a new decade.

Viral Marketing 108

Viral Marketing Work Management Planning Paid Search Agency 108

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Affiliates can be anyone from your existing customers, bloggers, influencers, industry experts, etc.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

Sprout Social

JANUARY 4, 2022

Whether you’ve already had a handful of videos go viral , you’re staunchly loyal to static image posts or you’re totally new to video, the following social media video marketing statistics can help you determine how, when and why to use this type of visual content. 93% of companies have acquired new customer(s) via social media video.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Seven Essential Digital Marketing Tips for Your Business in 2021. Guest post by Atreyee Chowdhury. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Sprout Social

APRIL 14, 2021

Between viral dances, memes, recipes, hacks and other TikTok trends, it’s hard to avoid the platform’s influence, leaving many brands to wonder—should we be on TikTok? Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. It can take time to acquire and retain customers.

Social Media 119

Social Media Social Marketing Paid Search Agency Media 119

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. By using growth hacking techniques to gain traction and skyrocket your customer acquisition.

Paid Content 89

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 89

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

Contently

SEPTEMBER 20, 2022

.” While many top-performing pages in the report were re-sharing sensationalized content or misinformation related to political issues, the lack of consequences faced by those page admins demonstrated the ease—and potential value—of plagiarizing viral content to reach a larger social audience. Give credit where credit is due.

Ethics 121

Ethics Social Media Trends Copyright 121

Spiralytics

JUNE 11, 2023

Artificial intelligence (AI) has become far more believable, with a recent example being the viral image of the Pope in a puffy jacket fooling many. It’s proving to be another significant tool with high business potential but can raise ethical and legal concerns.

Marketing AI 117

Marketing AI Ethics Copyright Startups 117

Buffer

MARCH 30, 2022

Contrary to their name, small businesses provide big dividends to the U.S. And while the industry is mostly dominated by men, women are increasingly making gains as small business owners. Minority-owned companies account for 50 percent of these businesses. Another promising statistic?

Small Business Marketing 74

Small Business Marketing Business Paid Search Agency Peer-to-peer 74

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis.

Social Media 153

Social Media Video Marketing Media Eye-Tracking 153

Exo B2B

NOVEMBER 28, 2023

Here’s an excerpt: «Let’s say you’re one of those rare businesses or individuals who have a real chance to win the game of SEO roulette. Schaefer continues: «But what about a blog post, YouTube video or podcast episode? When was the last time an article published on LinkedIn went viral? Content every week. Maybe every day!

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Sprout Social

JULY 19, 2022

Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. You can add hashtags to social posts, bios and comments on most major platforms, including Instagram, Facebook, TikTok, Twitter, LinkedIn, YouTube and Pinterest.

Effectiveness 122

Effectiveness Social Media Paid Search Agency Viral Marketing 122