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How to Utilize B2B Email Marketing to Scale-up Your Business

SendX

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. How can you unlock its full potential and use it to grow your business?

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Five Best Practices to Elevate B2B Email Marketing Performance

Launch Marketing

However, with so many businesses using email as a marketing tool, inboxes can be overloaded and many emails go unopened and unseen. Analyzing email metrics can help your business determine how well your emails are performing. Analyzing email metrics can help your business determine how well your emails are performing.

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15 Content Marketing Metrics To Measure Content Marketing ROI

Optinmonster

There are different metrics that businesses use to measure the success of their marketing campaigns. The key metrics that a business should focus on depend on its content marketing goals. For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor.

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Why Marketing & Sales Need to Be On The Same Page for LinkedIn Ads

Directive Agency

Oftentimes as paid media marketers, it’s easy to stick to LinkedIn’s platform reports and conduct business just on the ad side. Having said that, LinkedIn Ads usually perform the strongest for B2B lead generation and will be our focus for this piece. 4 Tips For Choosing The Right LinkedIn Ads Metric As Your KPI.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

Are you looking for sustainable ways to market your business? Both email and social media marketing are promising channels to grow your business. Social media’s soaring popularity is helping thousands of online brands, especially eCommerce and small business owners. What does this mean for businesses?

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How Account-Based Advertising Benefits B2B Businesses

Valasys

This mechanism of targeting is impactful, nonetheless, they ignore a large segment of the target audience, giving businesses very little control over their prospects. Businesses across the globe have successfully implemented account-based advertising; the following are some of the key benefits of account-based advertising for B2B brands: 1.

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The Secret Weapon Marketing Needs to Share with Sales

Vidyard

via GIPHY Nearly half (46%) of companies report their teams are highly aligned, according to a study from the Content Marketing Institute and LinkedIn —the highest level yet. At Terminus, the sales team boosted its response rates by 3x and netted a 37% higher click-through rate (CTR).