Survey: 70% of Digital Marketers are Measuring the ROI of Campaigns ‘Too Quickly’
KoMarketing Associates
NOVEMBER 1, 2019
Nearly 42% of marketers with a lead generation objective claim to use Cost-Per-Click (CPC) as a metric. However, CPC does not always show the impact of advertising dollars spent. Luckily, budget may be less of a concern for marketers looking ahead to 2020, according to previous research.
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