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4 Events You Could Have Predicted with ZoomInfo Intent Data

Zoominfo

But advanced users know that intent can also be a handy tool for forecasting major corporate announcements like layoffs, acquisitions, or data breaches — events that can drive huge opportunities for any business able to capitalize. Let’s break down a few examples to show how intent can be your crystal ball. T-Mobile Data Breaches On Jan.

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How To Put AI To Work for Better Content Marketing

Content Marketing Institute

Karen McFarlane, chief marketing officer, LetterShop x KMC I’m particularly concerned about the legalities associated with AI on the copyright side and the privacy concerns. Bernie Borges, vice president, content marketing, iQor Generative AI is great for content busy work like paid social, email subject lines, tweets, etc.

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OUR CULTURE

Excelsior Research

LEAD GENERATION. LEAD GENERATION. Email: business@excelsiorresearch.com. Email: business@excelsiorresearch.co.uk. Lead Genaration. © Copyright 2020 Excelsior Research Pvt.Ltd. DIGITAL MARKETING. DEMAND GENERATION. CONTENT SYNDICATION. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. DIGITAL MARKETING.

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Curating Content for Thought Leadership: How to Build Authority and Influence in your Industry

Scoop.it

Attract clients and feeds publicity- Unlike lead generation tools, thought leadership doesn’t convert prospects directly. Drive Thought Leadership Through Content Curation Content curation is a key parameter for enterprise and business content marketers. However, YouTube or LinkedIn users prefer slightly longer form content.

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Lead Generation Programs That Work

Marketing Insider Group

During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. During my presentation titled Lead Generation Programs That Work I walked through the 5 Steps to Achieve Lead Generation ROI. How do you balance the need for quantity of leads vs quantity?

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Will Marketing Be Replaced by AI?

SmartBug Media

We can’t deny the role artificial intelligence (AI) plays, especially across marketing, sales and business operations. AI tools can analyze case studies for key insights to call out—especially when results are more qualitative than quantitative—and recommend what to highlight in lead nurture emails to promote the content.

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Whatever Happened To The Business Case

Marketing Insider Group

You can be a leader by starting with those big business challenges and present a strong business case on how to solve them. And this makes me want to scream: whatever happened to the business case? Building a business case is hard because it starts by questioning the conventional wisdom. And that can bring huge rewards.

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