However, it got picked up by more people after HubSpot’s INBOUND 2012 conference this summer where context and context marketing was among the main takeaways as so many people resumed them on their blogs. Virtually all rock stars at the event (no, I’m not talking about Cindy Lauper ), said how important context, content and the customer are. At Inbound 2012 HubSpot announced the new version of its’ marketing software , and it’s not bad at all. For the record, I’m a HubSpot partner (but essentially vendor-agnostic). It’s not about content. That’s good. MORE >>

And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is. As a social network that is built around one of the hottest trends in social media today -- visual content -- it's no wonder Pinterest is thriving. But in order to reap business benefits from Pinterest, a solid understanding of how the social network works is important. MORE >>

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). It takes business savvy and years of industry experience to do this well. It’s far easier to teach a subject matter expert in your company how to use social media tools than it is to try to magically impart product, company, industry and business knowledge to a social media intern. Social media success is based on content and trust. Failing to LISTEN. It will backfire. MORE >>

With all the content and information cluttering the web, it's a constant struggle to get people's attention online. And with so many different social media channels available to marketers, it's difficult to make your content truly stand out. So the question is, as a marketer, how do you cut through the clutter and direct the attention of prospects and customers to your social media content and messages? How to Increase Content Visibility on Facebook. Create a business page for your company or brand that shows what your company does beyond make money. MORE >>

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. The questions I receive are typically "how can I get my Klout score higher?", "should I fork over lots of money to Hubspot?" and "if I pay for Hubspot and get my Klout score higher will I get tons of new business?" Who is Hubspot? MORE >>