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How to Use Snapchat: A Detailed Look Into HubSpot’s Snapchat Strategy

Hubspot

Snapchat is now known as a platform for individuals and brands -- one that allows users to create quick, lighthearted, and even educational video content without using valuable production resources. After reporting more than 100 million daily active users , and over 8 billion video views a day, we decided to give it a go: The official HubSpot Snapchat account launched in March 2016.

How to Get the Most Out of Your HubSpot 30 Day Trial [INFOGRAPHIC]

Synecore

Try HubSpot's 30 day trial to see how you can control your marketing from one platform. Infographic Transcription : HubSpot’s all-in-one marketing software provides you with all of the tools necessary for you to optimize your website to get found by more prospects, convert more leads, and delight your customers. Blogging: Easily create content that will help your business get found.

6 Reasons a Blog Should be the Center of Any Social Content Strategy

Webbiquity

Despite the many business benefits of blogging , it remains an underutilized tactic. While blog adoption is actually slightly higher among small to midsized businesses (SMBs), roughly half are still not taking advantage of this medium. Here are six compelling reasons for organizations of all sizes to make blogging the center of their social media and content marketing efforts.

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11 Helpful Tips for Becoming a Better Networker [Infographic]

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. At the end of the internship, the students in the program attended a networking event with alumni in the city. She told me that she and the other interns competed to collect business cards -- the “winner” was the one who ended the night with the most.

Staffing and Launching Your Content Marketing Program

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 3: Staffing and Launching Your Content Marketing Program Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Staffing Your Content Team 24 VI. Pros, Cons, and Costs of the Top 10 Content Distribution.

REPORTS: LinkedIn is the Most Effective B2B Social Network

Social Media B2B

LinkedIn has always been the social network that gets the business attention, especially from B2B marketers. In this recent post, Webbiquity looks at the top social networks and analyzes how they drive traffic to B2B blogs and websites. B2B Marketers Call It the Most Effective Social Network. Share both gated and un-gated content on LinkedIn company page.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends. Social networks and blogs In the U.S But 3.1

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'Boring' Companies Succeeding on Social Media, Google+ for Business, and More in HubSpot Content This Week

Hubspot

New social networks pop up every day. So take a few minutes to catch up on the most important HubSpot content in social media and web design in the past week. Well, after reading this post, you or your friends in "boring" industries won''t have any more excuses -- here are 25 companies with gorgeous, inspiring, and engaging cover photos on the top social networks.

How to Network Like a Pro: 10 Ways to Make a Long List of Meaningful Connections

Hubspot

And I have one woman's network to thank for it all -- a network that likely took her a lot of time and energy to build. Well, this one connection taught me that c asting a wider, more open network can unlock opportunities you may not even know exist from your current vantage point. And that networking is an unparalleled skill for people -- both young and old -- to have.

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Compounding Posts Generate 38% of Your Blog's Traffic: Here's What HubSpot's Look Like

Hubspot

In a recent study, we investigated these standout posts, which we call “compounding posts," and discovered that they're found in all types of business blogs. Here’s a real life example of one of HubSpot’s compounding blog posts. An Analysis of HubSpot’s Compounding Posts. What Do HubSpot's Compounding Posts Look Like? What Are Compounding Posts? Now what?

7 Real Marketing Interview Questions From HubSpot's CMO

Hubspot

And if you want more background, you should also check out my post from yesterday, " How the HubSpot CMO Screens for Top Marketing Talent ," where I go into more detail about the attributes you should be looking for in an inbound marketing manager, and how to screen potential candidates before the interview stage. there is a lot of potential content we should produce for inbound marketing.

Content Marketing Playbook: Strategy and Roadmap

ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. Playbook No. 2: Strategy and Roadmap Copyright © 2015 Contently. contently.com By Joe Lazauskas ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY2 I. Conclusion 31 Table of Contents ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY3 In 2008, General Electric CMO Beth Comstock had just.

A Vivid Vision for HubSpot's Content

Hubspot

Giving away your health data is about as inbound as it gets,” observed Volpe when he wrapped up the interview from HubSpot’s brand new Cambridge recording studio. After listening to Herold explain this concept on The Growth Show podcast , I decided to give it a try on behalf of the HubSpot content team. imagined teaching a Columbia J-school class on business blogs.

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Content Marketing 2015: Top 100 Influencers & Brands

Onalytica B2B

What’s next for content marketing? With a growing discussion and a solid increase in the use of content marketing across all disciplines we are asking ourselves what’s next for content marketing? We initially built this tool ourselves to find influencers using our latest content. Promote Your Content Among Key Influencers. Content. HubSpot.

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How to Work the Room at Your Next Networking Event [Infographic]

Hubspot

This post originally appeared on HubSpot's Sales blog. To read more content like this, subscribe to Sales. Take a second to imagine a business event you attended recently. Perhaps it was to find new business, network with peers in your industry, or close a deal. For tips on how to make the most out of any event, we created the infographic below.

Which Social Networks Should You Focus On? Here Are 6 Ways to Find Out

Hubspot

As each new social network pops up, many people feel the pressure to be on every single one. Social media can be awesome for not only generating brand awareness and offering great customer support, but it also can also help a business' bottom line. So how can you figure out which networks your customers are using? Ask them to rate the networks they use the most. Meerkat!

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. better job of linking their efforts to measurable business results. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War. content.

Dear HubSpot: I Have to Market My New Business. Where Do I Start?

Hubspot

Dear HubSpot is a weekly column that we do to answer people''s most burning questions about inbound. Dear HubSpot, I''ve got an excellent business idea for a career consulting service. I''ve already set up a webpage and social media profiles, but how do I ACTUALLY start marketing it? You can learn more about the benefits of business blogging here.). If so, which ones?

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56 Reasons Why Content Marketing Works

B2B Marketing Insider

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well. Content marketing is not a tactic, it’s a long-term strategy.

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11 Helpful Resources for Improving Your Business Skills

Hubspot

Whether or not business school is worth the investment is a hot topic these days. But regardless of where you stand, you don't have to go to business school to gain a better understanding of how businesses work. Business" is quite a versatile topic with many components. Here are 11 of the best resources out there to help you become more business-savvy. Rossotti.

Context Marketing in Context: Beyond Inbound and Content

Conversionation

However, it got picked up by more people after HubSpot’s INBOUND 2012 conference this summer where context and context marketing was among the main takeaways as so many people resumed them on their blogs. Virtually all rock stars at the event (no, I’m not talking about Cindy Lauper ), said how important context, content and the customer are. It’s not about content. Great. 

B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. better job of linking their efforts to measurable business results. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War. content.

A report from the epicenter of content marketing conferences

grow - Practical Marketing Solutions

Over the past two weeks I had the pleasure and honor of speaking at two premier content marketing conferences: Content Marketing World in Cleveland and Hubspot’s Inbound conference in Boston. The quality of both of these content marketing conferences was extraordinary. Content, content, everywhere Both events featured wonderful speakers and educational sessions.

How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

One particularly great source of content ideas is talking to your sales team or getting involved in some sales meetings yourself so you can find out what types of questions your prospects are asking. Reach means they have a knack for growing their network by creating a gravitational attraction to what they do -- and people want to follow their work. How often do they publish content?

How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.

Focusing on your Klout score is detrimental to your business

Confluent Forms

We've been fielding questions from clients (and potential clients) about Klout scores, Hubspot, and what all these services mean for their websites and their businesses. There is a perception and fear among these business owners that they're not doing enough to "engage", and thereby missing potential customers. Who is Hubspot? Please continue reading for our analysis.

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B2B Marketing Trends for 2016

They expect content to be relevant, easy to find, and mobile- friendly. better job of linking their efforts to measurable business results. B2B marketers are expected to use that data, in combination with new tools for content. relevant and carefully targeted) content. B2B Marketing Trends for 2016 3 Stop Trying to Win the Content Marketing War. content.

The Ever Changing Landscape of B2B Social Media

Social Media B2B

Adapting and staying on top of this dynamic landscape is hard for an individual, let alone a larger business entity that needs to stay ahead of the curve to capture business leads and close sales. According to a study conducted by HubSpot, LinkedIn produces a visitor-to-lead conversion rate of 2.74 From Harvard Business Review. From Whittington Consulting. Read More.

An Introduction to 7 of the Most Popular Social Networks for Business

Hubspot

People expect different type of content on each social media network. Not only does that mean the content you post to each network needs to be unique; it might also mean that you shouldn't be hopping on every single social network out there to meet your company's business goals. but the value of creating such a large network sure pays off! Yikes.

LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week

Hubspot

At the Inbound 2012 Keynote Address , HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. On social media sites like Facebook, Twitter, and Pinterest, marketers and business professionals who are on an endless quest to weed through the clutter in order to attract and engage consumers seem to have internalized Shah’s tactics.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity

As noted here previously, content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing. All of those marketers are creating an enormous amount of content, which is making it difficult to stand out and rise above the noise. Image credit: HubSpot. So what are the secrets to developing content that gets read, shared, and compels action?

Content Strategy Before Technology Acquisition

Sales Engine

Content marketing gurus all seem to be talking about the need to create experiences for marketing to engage with buyers, but what does that mean to the average B2B company? In short, creating an experience is more about creating content that pinpoints the issues of the individual buyer, allowing them to engage with you on their own timeframes. Content TechStay with me here!

Trust Me: Why Trust is Crucial for Business Success, and How to Built It

Webbiquity

According to a recent presentation from HubSpot , “selling is 10X easier once you have established trust.&# Other than having something of value to offer, trust is the most essential element for business success. Half-jokingly, I told her not to worry, I can build her business without her. Blogs and social networks are just tools. Before the Sale.

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Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week

Hubspot

While we of course found little ways to enjoy the sunlight and the April Fools'' Day pranks, we also got down to business -- blogging business, at least. This week’s content is practical, and focuses on things that you can do to be more efficient in your tasks and more effective at driving results. Want to Squeeze More Conversions Out of Your Landing Pages? Read This.

Pinterest vs. Facebook: Which Is REALLY the Better Visual Social Network?

Hubspot

Visual content has become one of the most desirable types of content -- because it's so darn easy to consume. But it's not enough to just create beautiful, funny, engaging visual content. marketers are now wondering where the best place to promote that visual content is. which is the better social network for promoting visual content ? It did to us.

Top 7 Reasons Your Business Should Be Interested In Pinterest

WindMill Networking

If you market your business online, there is a good chance you have heard of the fastest growing social network, Pinterest. It has 25 million members, has registered over half a million business accounts and gets 2.5 So what … Continue Reading Top 7 Reasons Your Business Should Be Interested In Pinterest by Julia Campbell - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Pinterest BlogHer Facebook hubspot RichRelevance Shareaholic Social Media Marketing Twitter YouTube It allows me to.

Dear HubSpot: My Mom Is the Only Person Reading My Blog

Hubspot

Dear HubSpot, I work for a company that has an extremely long sales funnel, in a field that almost every business uses, but nobody wants to talk about. post one new blog a week, on a variety of business-related topics. If you can keep the email tailored, simple, and not-pitchy, you could get these influencers to share your post with their network. Sound good? Thanks!

From newbie to expert, here are the best social media tools for your business

grow - Practical Marketing Solutions

Your brand voice will manifest differently on each channel, so don’t cross-post the same exact content. ” But as Mark Schaefer has written about on this blog and in his book, Klout is really a “relative measure of a person’s ability to move content.” ” And, in this world of crazy content competition, that is important. Website Tools. Images.

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Five Top 2013 Trends for Small Business Social Media Engagement Using Content Marketing

Blue Focus Marketing

As predicted by marketing experts in early 2012, powerful trends such as content marketing are already reorienting and rewiring the business world in this digital bazaar. This holiday season, consumers are going to be buying more new gadgets that will change the marketing dialogue between brands and consumers and test businesses’ ability to engage. #1: Tech Adoption.

7 Biggest Content Marketing Mistakes And How To Avoid Them

B2B Marketing Insider

One of my favorite aspects of being in content marketing is seeing the next generation of leaders emerge. This post comes from Liz Bedor, a Content Strategist we hired just under a year ago. She not only creates amazing content for our sales team, and our content marketing strategy customers, but now she also creates great stuff for our business blog.

10 Pinterest Infographics: Visual Explanations for a Visual Social Network

Hubspot

And here at HubSpot, our main website receives 1,000+ monthly visits through referral traffic from Pinterest -- and all we do is pin some content ! Everyone keeps talking about how Pinterest will grow to become one of the largest used social networks, but truth is, it already is. So what better way to explain this highly visual platform than through visual content?

7 Common Content Marketing Mistakes And How to Avoid Them

B2B Marketing Insider

Very few content marketers hit a home run each time they step up to bat. As the content marketing space grows overtime, so have the number of trials and errors we’ve found many marketers make. Don’t make the same mistake twice and learn from the most common ones we see brands making in their content marketing efforts. 1. NOT DOCUMENTING YOUR CONTENT MARKETING STRATEGY.

14 Free Tools That'll Make It Easier to Run Your Business

Hubspot

Taking a great idea and turning it into a real, functioning, successful business requires quite a bit of work, sweat, and coffee. Sure, you could hire a bunch of extra hands, but if you're not in a financial position to onboard new talent right away, then that wouldn't make good business sense, now would it? 14 Free Tools to Help You Run Your Business. 1) Boomerang. 10) Hotjar.

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