Writing on the Web

JUNE 17, 2016

Are you keeping your business blog fresh? In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt. In a perfect world, we would always know exactly what the Big Search Engines want from us and our business blogs, always and without a doubt.

Business Blogging 100

Business Blogging Business Domain Blogger 100

Writing on the Web

AUGUST 13, 2014

Or for overall Web content marketing? On Monday mornings, for example, you log into your “Content Marketing Impact” account and get a free print out of how well your content has impacted readers: Blog…82%. Leave me a comment and tell me how you measure your content marketing efforts.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Writing on the Web

SEPTEMBER 24, 2014

Quality blog posts are key to your business getting found on the Web. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. It can also help identify what drives your readers; what content resonates with them.

Content Marketing 100

Content Marketing Content Storytelling Hubspot 100

Writing on the Web

MAY 8, 2013

Having a hard time staying focused on your business content marketing ? I look at content marketing as an experiment or adventure. When people try to follow too many rules and guidelines, for example, for content marketing and social media, they end up with mediocre results. Focus-schmocus.

Content Marketing 100

Content Marketing Television marketing Wikipedia Content 100

Writing on the Web

AUGUST 19, 2016

I am frequently asked if business newsletters are still relevant, or if blogs, social media, and videos have replaced them. It’s an important piece of any professional’s content marketing strategy. My response? I believe it keeps my name and what I do ‘out there.’ I see my newsletter as contributing to my success.

Newsletter 100

Newsletter Relevance Business Trust Marketing 100

Writing on the Web

OCTOBER 28, 2015

These are two key elements of a product funnel – a key internet marketing strategy that will help ensure that you are not leaving money on the table or missing opportunities to solidify the relationships your hard-earned content marketing efforts are creating. This is what’s called the KLT factor.

Top of Funnel 100

Top of Funnel Marketing Funnels Product Content Marketing 100

Writing on the Web

FEBRUARY 11, 2015

Many of my readers are busy professionals who don’t have a lot of time for blogging or social media. But marketing is vital, especially if you’re growing a business, want to get found, get known, and get clients. Be sure to include your name, business field of expertise, and associated keywords in your keyword alerts.

Social Media 100

Social Media Blogger Media Business 100

Writing on the Web

AUGUST 26, 2015

When it comes to business blogging , how do you save time and still get results? And as a thank-you to all my content marketing blog clients (shout out to all my new and renewing content subscribers who took advantage of our sale last week), I want to share it with you all. Doodles and Buster would have a cat fit.

Business Blogging 100

Business Blogging Business Tips Guidelines 100

Writing on the Web

NOVEMBER 20, 2013

Many professional business blogs need ghost writers. How else can busy professionals maintain quality content and frequent publishing schedules? ” But it’s not at all easy to find quality ghost blog writers who understand your business and clients, is it? Quality content is expensive.

Business Blogging 100

Business Blogging Business Work Management Blogger 100

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. But avoid the hype of sales clichés.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Writing on the Web

FEBRUARY 27, 2013

Words and Numbers Matter" src="[link] width="202" height="184" title="Better Content Marketing: Words and Numbers Matter" /> As a psychologist, I’m fascinated by how our brains work. When writing online content , I try to apply neuroscience to understanding why some copy outperforms others. Content matters.

Content Marketing 100

Content Marketing Content Click Rate Act-On 100

Writing on the Web

MAY 22, 2014

Content marketing through blogging is like playing tennis. Are you serving quality, relevant content within the lines of your readers’ needs? As my playing improved through the week, I thought of how it applies to content marketing – specifically, blogging. Blogging for your business doesn’t work that way.

Content Marketing 100

Content Marketing Thought Leadership Work Management Content 100

Writing on the Web

SEPTEMBER 23, 2015

Business blogging can be frustrating for professionals. I talk to professionals all the time who are ‘blog publishing shy’ Perhaps the most crucial stage of business blogging is implementation: PUBLISH THE POST! Business blogging is creative but it also follows steps. Does this happen to you? What do you think?

Business Blogging 100

Business Blogging Creativity Tips Video Marketing 100

Writing on the Web

OCTOBER 30, 2013

Are you considering creating an animated video for your business blog? Have you done a Google search lately that has video content that you can’t resist checking out? ” I still do; I immediately locate the “strategic humor” in Harvard Business Review. I love video. You know what else I love? Why is that?

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

JULY 24, 2013

What can we learn from Liberace about better business blogging ? How can you make your business blog a little more flamboyant or sexy? Here’s how you can take away some of Liberace’s style and wisdom and apply it to your business blog: Add color: Liberace began his career as a classical pianist. What do you think?

Business Blogging 100

Business Blogging Business Public Relations Internet Marketing 100

Writing on the Web

APRIL 24, 2013

When should you start a new business blog ? Let’s face it, publishing frequently on a business blog is time consuming. I usually advise my clients that a blog for your business should focus on communicating the solutions to the problems you solve. And I also provide web writing services and content marketing consulting.

Business Blogging 100

Business Blogging Business Buyer Personas Custom Publishing 100

Writing on the Web

JULY 11, 2013

Clearly, one of the most important things that you can do when it comes to a business blog is to share new content. Why not make good use of older content? For business blogging, you’ll need to become keyword-savvy , and use a plugin or two will help make it easy and automatic. Business blogs can be tricky creatures.

Business Blogging 100

Business Blogging Optimization Business Keywords 100

Writing on the Web

MARCH 6, 2013

What’s the most important thing you can do to improve your skills as a writer, blogger, or content marketer? I first read about it in Harvard Business Review in a 2007 article called Cognitive Fitness by Roderick Gilkey and Clint Kilts. Related posts: Mental Skills Make Better Content Writers. Detect patterns.

Content Marketing 100

Content Marketing Planning Content Blogger 100

Writing on the Web

JUNE 5, 2013

Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. Be flexible – most of the time, bloggers are busy people, just like everyone else in the world.

Business Blogging 100

Business Blogging Business Blogger Small Business Marketing 100

Writing on the Web

NOVEMBER 27, 2014

My Business Blog Gratitude List" width="150" height="150" title="10 Great Things for 2014: My Business Blog Gratitude List" /> You may have heard me say it before – my favorite holiday is Thanksgiving. I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others.

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

SEPTEMBER 25, 2013

If you’re in business and have a business blog, you’re frequently challenged by what to write. In my ebook Content Marketing with Blogs , I suggest business blog posts should be written with the 4 E’s as a guide: What you publish on your business blog should: Entertain. But is it enough?

Business Blogging 100

Business Blogging Business Content Buzz 100

Writing on the Web

MARCH 27, 2013

I get calls from small business professionals who want to start a blog or an e-newsletter. Content should be focused on readers, not you and your business. Quality Content: To quote Copyblogger : “Deliver great content.Then keep delivering great content, but in a strategic and focused way.”

Content Marketing 100

Content Marketing Content Copywriting Social Media 100

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. A blog is still “The best darn content marketing tool on the planet!&# What does this mean to you and your business?

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 4, 2013

How can you attract more readers to your business blog? When you know how to blog , you can write about anything relevant to your business’ audience that will enrich customers’ knowledge and show how your business will be beneficial to them. Create attention-grabbing titles and update content regularly.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

SEPTEMBER 3, 2014

Create Shareable Content – Don’t Be a Bore" width="345" height="225" title="The ABC’s of Business Blogging: Create Shareable Content – Don’t Be a Bore" /> In the world of business blogging and content marketing, there’s nothing worse than a bore. One Easy Way Not to Be Boring. Go on a rant. Oh come on.

Business Blogging 100

Business Blogging Business RSS Content 100

Writing on the Web

FEBRUARY 19, 2014

Does blogging still make sense for your business? Is a business blog worth the time you need to research, write, format and publish quality content? Some busy professionals ask me if it’s worth it to blog or would keeping in touch with people through social media sites work just as well? million blogs (Technorati).

Business Blogging 100

Business Blogging Business Custom Publishing Social Media 100

Writing on the Web

OCTOBER 25, 2011

Here are some reasons content marketing is getting more challenging. A business environment that is changing rapidly (what is unknown). In spite of the recession, people are still hiring consultants to help them with their content marketing strategies and with writing quality content for business marketing.

Content Marketing 100

Content Marketing Content Marketing & Strategy Consulting 100

Writing on the Web

JANUARY 19, 2012

2012 Content Marketing – how did we get here so fast? I hope you’re doing the same, so you’ll get an idea of what’s needed for your own business in 2012. Content marketing is easier when you can outsource some of the writing and researching to qualified writers. Happy writing!

Planning 100

Planning Marketing Plans Content Marketing Content 100

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. These are the goals of content marketing , whether with a website or a blog.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

JULY 31, 2013

We provide research-rich content that forms the backbone of the article. The point is, a business blog is de riguer on the Web. You need a blogging platform to provide fresh, frequent and quality content for the people who need your services. No, you can’t skip this key marketing step. Or, we can do that for you.).

Business Blogging 100

Business Blogging Business Blogger Custom Publishing 100

Writing on the Web

OCTOBER 10, 2012

One of the most frequent question small business owners and coaches ask me is “What should I write about on my business blog ?” These five steps will help you master business blog writing with quality content that attracts readers every time. What problem(s) does your business solve for customers?

Business Blogging 100

Business Blogging Business Custom Publishing Keywords 100

Writing on the Web

JANUARY 4, 2012

Many small business owners and entrepreneurs including many of my clients love the chance to get up and speak. While you can outsource your written content, especially online, you can’t outsource your speaking. You’ve got to deliver a speech yourself in order to represent your business and get clients.

Practices 100

Practices Content Marketing Content Newsletter 100

Writing on the Web

AUGUST 7, 2013

Want to make money with your business blog ? Your business blog can use these sponsored posts to provide a valuable service to your readers. Here are some pros and cons when it comes to having sponsored blog posts on your business blog –. She specializes on the topic of small business tips and resources. Pros: Money!

Business Blogging 100

Business Blogging Business Small Business Marketing Online Marketing 100

Writing on the Web

JULY 4, 2012

With the onslaught of social media in the last 10 years, the ever constant question is, what can it do for my business and my business blog? First, why should you bother with social networking sites ( Facebook , LinkedIn , Twitter ) if you’re in business? Remember, Google indexes content on pages.

Social Media 100

Social Media Blogger Business Media 100

Writing on the Web

SEPTEMBER 27, 2010

Content marketing with blogs isn’t as easy as it used to be. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Here’s an excerpt and my interpretation of what this means for my own business: 1.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Related posts: Content Marketing with Stories: Better than Facts.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

AUGUST 21, 2014

How to be Heard above the Noise" width="232" height="232" title="The ABCs of Business Blogging: How to be Heard above the Noise" /> Let me ask you a couple of questions about your business blogging. Independent professionals who use the Web for marketing their services can learn a lot from big businesses with big budgets.

Business 100

Business Sample Business Blogging Budget Programs 100