article thumbnail

Everyone Is Miserable. Nobody Cares. And Why That Matters To Your Business

Marketing Insider Group

Quick Take: Empathy in the workplace has a direct, positive correlation with engagement and business outcomes. Lack of empathy is a problem not just in politics, possibly the media, and business overall. Emotions are paramount when you’re trying to grow a business. No matter our employment situation. But is it a crisis?

Business 347
article thumbnail

Embrace Your Small Business Brand Individualism

BenchmarkONE

From your product to your team, your small business brand is one of a kind — so celebrate it! Consumers expect individuality from the brands they work with, perceiving them not just as for-profit enterprises but also as extensions of their community and world view. Put individualism to work to help your brand stand out. Likeability.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The National Association of Home Builders Honors ER Marketing With a Top Industry Marketing Award

Navigate the Channel

representing the interests of home builders, developers, contractors and associated businesses. a cable railing manufacturer who focuses on the creation of innovative spaces where people live, work and play. a cable railing manufacturer who focuses on the creation of innovative spaces where people live, work and play.

article thumbnail

Marketing to the 50+ crowd: A booming opportunity

Martech

A genuine interest in their communities and charities, plus ways to give back or share their life experiences, provides an entry point for brand messaging that aligns with their aspirations. This will also help build awareness with the soon-to-be 50+ audience who may not subscribe to cable television.

article thumbnail

The Amazing Benefits of Journalistic Content (Plus 7 Pro Tips You Can Use Today!)

Marketing Insider Group

Would you like to attract the kind of passionate fanbase that the cable news networks have? A gripping retelling on a news site can move the community to rally in support of the victims with volunteer aid or donations. Then, you should work with your marketing team on adding more journalistic content to your mix.

article thumbnail

3 Ways to Transform Your Career: How to Become a Salesforce Consultant

Salesforce Marketing Cloud

I began my career at a telecom company where I had various roles, from hooking up cable lines in households to working in customer service call centers, to managing a call center. It was an essential solution for my past companies to grow and improve their businesses. Join the conversation on the Trailblazer Community.

article thumbnail

How To Win the Streaming Wars? It’s Now About Subscriber Management

Salesforce Marketing Cloud

When the final season of Game of Thrones premiered in 2019, the longtime cable behemoth saw a surge in new subscribers for its HBO Max service. Rapidly launch subscription services for video and audio streaming, publishing, pay TV, gaming, B2B business information, and new digital media. Build a community.