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OCTOBER 11, 2023

This all depends on the size of your content budget and team, the volume of content you produce, and the business goals content marketing is meant to achieve. And sometimes it lives under Growth. Make sure your b2b marketing department structure keeps in mind the resources you have and your team’s approach.

Paid Search Agency 177

Paid Search Agency B2B Marketing Demand Generation Agencies Marketing Analytics Tools 177

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SEPTEMBER 25, 2023

Sales and marketing alignment isn’t easy, but it’s one of the most efficient ways to improve your business. Sales teams usually include: Business development representatives, or BDRs, who conduct outbound prospecting or do cold outreach to generate new leads. And, sometimes, a lack of trust and personal relationships.

Work Management 147

Work Management Planning Marketing Management Paid Search Agency 147

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OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where a true analytics engine is required, to enable you to dive deep into your data, segment according to your business needs, and bring in custom data. That’s where marketing analytics software comes in.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

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MARCH 20, 2018

The European Union's General Data Protection Regulation (GDPR) takes effect on May 25 and applies to the EU’s 510 million citizens, as well as any business doing business with them, regardless of where they are based. Learn what Marketers need to know about GDPR today.

Marketing 127

Marketing Effectiveness Business Email Marketing 127

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JUNE 28, 2018

Learn how to win more leads, more trust, and more engagement with video marketing for your B2B business. Everyone says they want to do video, but are they doing it in a intentional way for their business? Learn how.

Trust Marketing 111

Trust Marketing Video Marketing Lead Marketing Qualified Leads 111

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SEPTEMBER 24, 2023

And encourage others to share it, whether it’s your employees, subject-matter experts who you interview, or business partners who work in the same space. Create the type of traditional business listings expected on sites such as Yelp, your local chamber of commerce, and trade organizations. Share your content via social media.

Lead Ranking 130

Lead Ranking Lead Scoring SEO Top of Funnel 130

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MAY 22, 2018

The European Union's GDPR takes effect May 25, 2018, and applies to the 28-nation union's 510+ million citizens, as well as any business doing business with them, regardless of where they are based. Here is a Top 10 question video that helps you achieve GDPR compliance.

Video Marketing 100

Video Marketing Effectiveness Business Email Marketing 100

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SEPTEMBER 25, 2023

It’s good for the business, and it will make both teams better at their jobs. Include a path for sharing feedback from sales to marketing, and a way for marketing to collect and analyze that feedback—hopefully improving the qualification and handoff process over time. Ideally, this starts at the top.

Marketing Automation Services 143

Marketing Automation Services Software Top of Funnel Process 143

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DECEMBER 7, 2023

A unified view of data to support business growth. As you consider what is needed to support scalability and meet your marketing goals, consider tools that allow: A clean and clear database. Lead-generation tools. Make it easy to track leads, no matter how many you have in your system. Behavioral tracking and reporting.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Tips 130

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MARCH 27, 2018

Aligning effectively with other departments enables marketing to address today’s business realities and have a positive influence across the company. Here are 7 tips for building successful marketing alliances.

Tips 107

Tips Ad Building Paid Search Agency Marketing & Strategy 107

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JUNE 19, 2018

Businesses can not afford sales and marketing not working together. Here are six steps toward achieving sales and marketing alignment.

Marketing 101

Marketing Business 101

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OCTOBER 6, 2023

Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. This ubiquity allows businesses of all types to reach customers when internet connectivity is not available. Let’s go!

SMS 182

SMS Advertising Mediums Work Management Marketing Management 182

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JULY 25, 2018

Are you thinking about hiring a social media expert to help with (or run) your social marketing? Pro tips for knowing when, why, who - and how - to hire.

Social Media 249

Social Media Media Personalization Social Marketing 249

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JUNE 20, 2018

Twitter is powerful when you've got a big B2B Twitter following composed of the right people. We know, we've landed significant customers via the platform. Learn how to build an engaged following for free with these 7 actionable tips.

Twitter 102

Twitter Ad Building B2B Tips 102

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SEPTEMBER 28, 2023

Scale Marketing: Identify Simple MarTech Solutions to Key Challenges Growing businesses need the right marketing technology to continue expanding at scale. For most organizations, this includes a customer relationship management (CRM) system or business intelligence (BI) tool as the foundation of their sales efforts.

Paid Search Agency 195

Paid Search Agency Work Management Marketing Automation Services Planning 195

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SEPTEMBER 19, 2023

We’ll also provide some examples of how to use a growth marketing mindset to expand business and enhance the customer journey. This isn’t to say that bringing on new customers shouldn’t be a priority, but the best way to grow your company is through your existing business. A company is more than the sum of its products.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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OCTOBER 2, 2023

A survey of marketing leaders found businesses use marketing automation to “streamline marketing and sales efforts” (38%), “improve customer experience” (34%), and “improve customer engagement” (28%). Fortunately, help is here, in the form of marketing automation.

Marketing Automation Services 190

Marketing Automation Services Marketing Management Marketing Automation Service 190

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MARCH 19, 2024

It will guide you to calculate the business benefits of a more efficient solution to navigate the way forward. If you’re concerned about the rising cost of operating your marketing automation along with increasing complexity, check out our free marketing automation assessment tool.

Marketing Automation Services 188

Marketing Automation Services Budget Programs Generation Cross-Selling 188

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NOVEMBER 27, 2023

Without the right tools, it’s hard to nurture various stakeholders within a business and even more difficult to measure where the group is as a whole when making a final decision. Oftentimes, multiple buyer personas are involved in a single decision, which isn’t nearly as common with B2C companies.

Marketing Automation Services 211

Marketing Automation Services Marketing Automation Automation B2B Marketing 211

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DECEMBER 8, 2023

The result is that customers will experience more relevant interactions and build stronger and more meaningful relationships with your business. Increase conversion rates and customer engagement, and nurture customers throughout every stage in their journey. Interested in learning more about marketing automation migration?

Marketing Automation Services 223

Marketing Automation Services Marketing Automation Automation Advertising Agencies 223

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MARCH 1, 2024

Kevin, who leads Goose Digital’s strategy and marketing team, spends his days helping businesses figure out how to compete and win with their target audiences. He explains that it’s important to understand need and intent early. Part of doing this well involves strategically leveraging first-party data about your audience.

Lead Ranking 130

Lead Ranking Lead Scoring Paid Search Agency Marketing Automation Services 130

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FEBRUARY 6, 2024

The result is that customers will experience more relevant interactions and build stronger and more meaningful relationships with your business. Increase conversion rates and customer engagement, and nurture customers throughout every stage in their journey. Interested in learning more about email marketing automation migration?

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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SEPTEMBER 24, 2023

According to the Content Marketing Institute, 96% of B2B content marketers use LinkedIn — it’s the most effective platform to reach business audiences, and we tend to spend time where our audiences are. Because for folks like us, LinkedIn is a must.

Linkedin 130

Linkedin Paid Search Agency Work Management Peer-to-peer 130

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FEBRUARY 26, 2024

In digital advertising, channels are specific platforms businesses use to reach their target audience. The law grants California residents the right to know what personal information is being collected, the right to request its deletion, and the right to opt-out of the sale of their personal information. What is a Channel in Advertising?

Paid Content 215

Paid Content Advertising Agencies Multi-Touch Attribution Cost Per Thousand 215

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NOVEMBER 7, 2023

We value your business! Last chance, don’t miss it! Use correct capitalization Tips for optimizing SEO on your website Use ALL caps or no caps SEO TIPS YOU CANNOT MISS Use emoji sparingly Happy birthday! ? Use emoji throughout the subject line ???Save for your???

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

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SEPTEMBER 21, 2023

There’s nothing like a great team up to find new solutions to sticky business problems. This collaborative success story underscores the potential of AI to reshape traditional processes and enhance business outcomes. For us, it had to be Intel. Interested in more on AI and machine learning?

Act-On 100

Act-On Segmentation Ideal Customer Profiles Marketing Automation Services 100