SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. What follows is a powerful strategy involving gentle coaxing and convincing to monetize your social connections. But is that enough?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Marketing Insider Group

JANUARY 2, 2024

Social media isn’t the king of the castle anymore. That’s right – we’re first hand witnesses to the decline of social media as the go-to source for driving web traffic. While social media platforms are still bustling with activity, boasting billions of users worldwide, there’s a twist in the plot.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

Sprout Social

FEBRUARY 28, 2024

What is social media technology? At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them.

Social Media 103

Social Media Work Management Marketing Management Media 103

Webbiquity

OCTOBER 11, 2022

Your site should serve as a digital pre-sales engineer, making it easy for visitors to find the information they need about your products or services in order to decide to do business with you. Use Social Media Platforms to Your Advantage. Image credit: Olya Kobruseva on Pexels. Improve Your SEO.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. Social listening has always been a powerful tool for brands that know how to wield it effectively. Social listening queries allow marketers to keep their finger on the pulse of what’s happening online.

Keywords 99

Keywords Template Analysis Barriers 99

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 79

Social Media Template Work Management Marketing Management 79

Martech

APRIL 18, 2024

A key event is an event that you mark as important to your business. Unfortunately, providing “53% of all website traffic” doesn’t appear to be highly valued by the executives in the C-suite at more organizations that you can shake a stick at. So, what is highly valued by the C-suite? And is there anything I need to be doing?”

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Use tools like social analytics, AI-driven insights and even creator marketplaces to assess their audiences.

Advertising Agencies 129

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 129

Oktopost

SEPTEMBER 21, 2023

This digital shift has welcomed a new era in sales: social selling. If you want to compel buyers online, social selling is a new sales approach that allows you to cut through digital noise and harness buyer attention. However, since social selling is a relatively new concept, few sales teams manage to get it right.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Martech

FEBRUARY 28, 2024

They must provide real value in the right place at the right time. Your data is talking Consumers are leaving digital breadcrumbs for you to follow — from specific website feedback to the content they’re viewing to their social media reactions and online searches. What is business casual?” “How How to shrink jeans.”

Trust Marketing 106

Trust Marketing Loyalty Ad Building Planning 106

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Martech

JANUARY 3, 2024

Marketers will continue to engage with audiences on social media through advertising and organic social campaigns. And for consumers with money to spend, there are new ways to shop through social commerce. Here are some ways that marketers will leverage social media in 2024.

Gartner 138

Gartner Advertising Agencies Paid Search Agency Ad Exchange 138

Martech

JANUARY 9, 2024

External data sources like social media also help to build a complete picture. “It Here are some research tools and tactics to use before the event: CRM systems Surveys Focus groups Social media Community forums Previous events Digital content (webinars, whitepapers, etc.) Look at the data.

Optimization 109

Optimization Ideal Customer Profiles Customer Surveys Communities 109

Convince & Convert

SEPTEMBER 30, 2021

Social selling is a tool that almost anyone can add to their professional toolbox. While sales professionals have traditionally applied social selling, it can apply to anyone using relationships and relational marketing in their career. Social media doesn’t replace your existing selling or relational tools. Grow Your Network .

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194

Trade Press Services

JANUARY 29, 2024

That said, more often than not, they are already part of your network and can be harnessed at no cost. To help you maximize the impact of your brand ambassadors, it’s vital to understand who they are, where they come from and how to best leverage their partnership for business growth. #1: What Are Brand Ambassadors?

Work Management 100

Work Management Brand Identity Branding Peer-to-peer 100

Trade Press Services

MARCH 11, 2024

Trade Press Services recently sat down with Cory Sekine-Pettite and Davide Savenije of the American Society of Business Publication Editors (ASBPE). The ASBPE is the professional association for full-time and freelance editors, writers, art directors, and designers employed in the business, trade, and specialty press.

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

Social Media 145

Social Media Social Marketing Media Curation 145

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. But it also encompasses monitoring your organic content and what people are saying about your brand on social, and scoping out imposters or other security threats. What are brand safety tools?

Paid Content 131

Paid Content Tools Brand Identity Branding 131

Martech

MARCH 14, 2024

Determine which stakeholders in the organization can help you unlock the value of CX data. Alicia will also be joining Mike Kaput, chief content officer at the Marketing AI Institute, for an informal networking conversation about AI and CX (Wednesday, March 20, 10.00am ET). Business email address Subscribe Processing.

Conference 97

Conference Digital Transformation Sample Touchpoints 97

Sprout Social

SEPTEMBER 30, 2022

Social media has given brands and businesses a platform to engage with their customers. We spoke to several social selling experts to understand what it means and its value to salespeople. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Ideal Customer Profiles Work Management Marketing Management 133

Trade Press Services

FEBRUARY 26, 2024

Social media options are increasing, but B2B buyers are focused on one channel. Social media options are increasing, but B2B buyers are focused on one channel. A whopping 90 percent of B2B marketers use social media to distribute content. When every brand is focused on one channel, it can be difficult to stand out in busy feeds.

Trends 104

Trends B2B Thought Leadership B2B Thought Leadership 104

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

EveryoneSocial

FEBRUARY 2, 2023

Today, employee advocacy is critical to companies’ success, as they seek to leverage employees’ voices and networks to build employer brand, drive engagement, and authentically promote products and services. A key factor in the success of such programs beyond content distribution at scale is the network effect.

Social Media 98

Social Media Effectiveness Media Work Management 98

Oktopost

NOVEMBER 22, 2023

Social media has revolutionized B2B marketing. And businesses recognize the power of social media in driving tangible results. 60% of US B2B marketers named social media the most effective B2B channel for driving revenue in 2023. And businesses recognize the power of social media in driving tangible results.

Social Media 117

Social Media Trends Media B2B 117

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. Question 2: What are some hashtag best practices?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. As a result, B2B marketing has become increasingly complex, requiring companies to identify the most effective strategies for each stakeholder and funnel stage to acquire customers and deliver value. #1

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Oktopost

APRIL 9, 2024

Insights into your target audience- Demand gen focuses on learning how to communicate effectively with your customers, giving you actionable insights into their needs, values, and behavior Source How does B2B demand generation work? At any given time, most of your best prospects aren’t in the market to buy what you’re selling.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Demand B2B Marketing 62

Oktopost

FEBRUARY 24, 2022

While some B2B brands are still committed to more traditional sales methods, social selling can be even more efficient. If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. What Is Social Selling? What Is the Social Selling Index?

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. What is B2B SaaS Marketing?

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Navigate the Channel

JANUARY 24, 2024

LinkedIn has become an indispensable platform for professionals and businesses looking to establish their presence in the digital world. However, amidst the noise of promotions and product advertisements, many people make a critical error that hinders their success on this professional networking site.

Linkedin 65

Linkedin Network Marketing Social Media Profiling 65

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 93

API Ideal Customer Profiles Social Media Social Networks 93

Martech

FEBRUARY 9, 2024

It’s hard to imagine the web as a real, tangible thing — especially in the context of social media and digital communities where a screen separates our reality from the insular worlds of the internet. They’re the secluded alleyways and hidden speakeasies of the web, offering a respite from the noise of mainstream social experiences.

Communities 106

Communities Top of Funnel Word of Mouth Enterprise Management 106

Stevens & Tate

FEBRUARY 16, 2024

Crafting an effective social media strategy is essential in today’s digital marketing landscape. This comprehensive guide explores crucial SEO issues to avoid, ensuring your social media efforts are both effective and rewarding. A well-optimized approach can lead to increased brand visibility, engagement, and conversions. Click here.

Social Media 98

Social Media SEO Optimization Media 98

Heinz Marketing

APRIL 19, 2024

By shifting marketing’s focus from attracting new faces to nurturing the relationships businesses already have, marketing teams can unlock new ways to improve customer retention. Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Top Rank Marketing

FEBRUARY 12, 2024

The strategy has exploded in adoption, with a 2023 Ogilvy study finding that 75% of B2B businesses are leveraging influencers in their campaigns. TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Good news: we have plenty of insight on this subject!

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Exo B2B

JANUARY 23, 2024

I recently published on LinkedIn, part of the results of CMI’s annual content marketing study, “B2B Content Marketing Benchmarks, Budgets, and Trends: Outlook for 2024” This publication focused on LinkedIn’s dominance as the social network of choice for the vast majority of those who publish B2B content on social networks.

Marketing AI 52

Marketing AI B2B Marketing Content Marketing Social Networks 52