sagefrog

JANUARY 24, 2024

This proactive approach captivates attention and reinforces your commitment to transparency and authenticity, contributing to enduring customer and partner trust. Live streaming allows for real-time engagement through sessions, Q&A events, and behind-the-scenes glimpses, fostering community and transparency.

B2B Marketing 62

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 62

Inbox Insight

NOVEMBER 15, 2021

Business to business market research is very much the same. It generates B2B insights that matter the most to your business, aiding your planning and communication strategy. If you’re looking to make a significant investment, would you pick the first option in front of you?

Ideal Customer Profiles 98

Ideal Customer Profiles Planning Demand Generation Marketing Plans 98

sagefrog

JANUARY 24, 2024

This proactive approach captivates attention and reinforces your commitment to transparency and authenticity, contributing to enduring customer and partner trust. Live streaming allows for real-time engagement through sessions, Q&A events, and behind-the-scenes glimpses, fostering community and transparency.

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Marketing Management 52

Salesforce Marketing Cloud

NOVEMBER 30, 2023

trillion by 2026 — so it’s no wonder that businesses are throwing their weight behind social commerce strategies to get a piece of the pie. More than half of business-to-consumer and business-to-business companies ( 58% and 55%, respectively ) are investing in social media channels today.

eCommerce 119

eCommerce Mobile Marketing Multi-Channel Customer Satisfaction 119

Sana Commerce

SEPTEMBER 24, 2023

Tip 2: Guest checkout option The flexibility to provide a guest checkout option will vary from business to business, but it can help you with seeing an improvement in conversion. Learn more Tip 8: Shipping costs transparency One of the primary reasons for cart abandonment is unexpected shipping costs.

Optimization 52

Optimization Conversion B2B Transparency 52

DealSignal

JANUARY 28, 2024

A transparent privacy policy outlines data collection and usage practices. SalesIntel: While adhering to basic privacy regulations, its privacy policy and data usage details lack transparency. A standout feature of SalesIntel is its high-quality, human-verified contact data. Complies with GDPR and CCPA regulations.

Enterprise Management 52

Enterprise Management Marketing Automation Services Best Practices Lead Ranking 52

Kaon

FEBRUARY 28, 2019

Company-owned stores like Apple, Tesla and Nike are a testament to a trend of B2B (business-to-business) becoming D2C (direct-to-consumer), bypassing the middleman. B2B buying models have changed, too. Manufacturers are becoming omni-channel retailers and service providers. is a Game Changer for Marketing.

Lead Ranking 147

Lead Ranking Paid Search Agency Television marketing B2B Sales 147

Zoominfo

MAY 22, 2020

Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. Akamai’s survey didn’t address what might be among the least sensitive data: professional information about individuals, such as job title or corporate email address.

Privacy 195

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 195

The Customer

OCTOBER 22, 2021

Simplify complex concepts like “Artificial Intelligence explainability” for improved transparency and inclusive reach. CWT is a Business-to-Business-for-Employees (B2B4E) travel management platform on which companies and governments rely to keep their people connected – anywhere, anytime, anyhow.

Privacy 94

Privacy Business Paid Search Agency Digital Transformation 94

Sana Commerce

NOVEMBER 10, 2023

Watch now Types of B2B digital commerce Within the realm of Business-to-Business (B2B) digital commerce, distinct sectors are embracing innovative solutions tailored to their unique needs. Businesses invest in robust cybersecurity measures to safeguard customer data, instilling confidence in their online transactions.

Enterprise Management 52

Enterprise Management Marketing AI Work Management Marketing Management 52

Exo B2B

FEBRUARY 28, 2024

While companies often focus on relationships with other businesses rather than individual consumers, the customer experience remains at the heart of their success.

Business 52

Business Customer Satisfaction Word of Mouth Lead Scoring 52

DealSignal

JANUARY 27, 2023

A Lead enrichment software is primarily used by B2B companies, such as technology and software providers, consulting firms, and other business-to-business service providers. Following the COVID-19 pandemic, B2B businesses saw a higher amount of traffic on their online offerings. Although even that is debatable.

Marketing Budget 52

Marketing Budget Marketing Automation Services Budget Programs Lead Ranking 52

Hubspot

MARCH 26, 2020

Accessibility is a broad term, but there are a few main things I will focus on in this article: a continuous monumental shift to mobile devices, transparency and disclosure of information, and properly interpreting user intent. Providing a great user experience will allow you to more easily deliver your message and meet your business goals.

Hubspot 86

Hubspot Marketing Websites Marketing & Strategy Mobile Marketing 86

Heinz Marketing

FEBRUARY 19, 2022

It starts with more overall transparency then leads into the three keys of good internal communication including asynchronous, scheduled, and multimodal communications. Leaders: This is exactly what ‘more communication’ should look like. Thank you, Dustin York , for elaborating in detail on this widely discussed topic. .

Conversion 91

Conversion B2B Marketing Personalization B2B 91

Oktopost

APRIL 18, 2022

Radically Transparent. A business-to-business podcast is a show produced by a B2B company with the primary outcome to build relationships with their ideal customers. Radically Transparent – 5.0 . Behind the Post. B2B Growth. The B2B Marketing Podcast. Marketing Spark: The Podcast. B2B Marketing Exchange Podcast.

B2B Marketing 62

B2B Marketing B2B Planning Best Practices 62

Canadian Marketing Association

FEBRUARY 7, 2019

Transparency is what we currently think B2B customers want, but it’s more complicated than that. Unless your product/service is truly right for everyone, provide this transparency. Case studies handle this well because they wrap any negativity in a story that ends with positive business results. Why It Matters.

B2B Marketing 48

B2B Marketing B2B SME Transparency 48

Liveintent

AUGUST 19, 2021

Since first-party data is delivered straight from the customer to the business, it is typically cleaner, more transparent, and more privacy-safe than data one might collect from a third party. The timeframe that constitutes a lapsed customer varies from business to business. Why is first-party data important?

CRM 127

CRM Funnel Advertising Landing Pages Privacy 127

The Marketing Blender

FEBRUARY 26, 2024

The complexity of business-to-business sales and marketing can make it hard to find a marketing agency or Chief Marketing Officer with the right experience to help you hit your revenue targets. Here is our guide for how to select a fractional CMO agency if you run a B2B company.

CMO 52

CMO Paid Search Agency Advertising Agencies Ad Agencies 52

Zoominfo

MAY 22, 2020

Business-to-business vendors can cull this info from LinkedIn profiles, email signature lines, and traditional business cards. (Source: Akamai ) Akamai’s survey didn’t address what might be among the least sensitive data: professional information about individuals, such as job title or corporate email address.

Privacy 113

Privacy Marketing Analytics Tools Privacy Policies Zoominfo 113

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. Incentivize referrals with exclusive content, discounts, or rewards.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

B2B email marketing is a powerful digital marketing strategy tailored for business-to-business interactions. It involves sending targeted emails to businesses and professionals to establish and nurture relationships, generate leads, and drive conversions. Incentivize referrals with exclusive content, discounts, or rewards.

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

B2B Marketing Traction

MAY 10, 2013

B2B marketers should sit up and take note of why it was successful, and what it means for business-to-business marketing. They want transparency – no more smoke and mirrors, especially if there is some controversy about your industry. Many years ago when I lived in San Francisco, one of my friends was a food photographer.

Product 100

Product Paid Search Agency Transparency B2B Marketing 100

ClearVoice

DECEMBER 29, 2021

Promoting to a business-to-business audience requires a unique marketing approach with intentional messaging. The appeal process is a continual frustration point for content creators on the YouTube platform, but the company plans to make the process more transparent and its review process more frequent.

Social Media 52

Social Media Media Copyright Ideal Customer Profiles 52

PureB2B

MAY 30, 2022

Are they transparent about their B2B data sourcing? It sounds obvious, but if your B2B data supplier aren’t transparent about how their data is acquired that's a bad sign. If you use up-to-date B2B data and only send cold emails to people you can prove have a legitimate interest, you shouldn’t run into any issues.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

PureB2B

MAY 30, 2022

Are they transparent about their B2B data sourcing? It sounds obvious, but if your B2B data supplier aren’t transparent about how their data is acquired that's a bad sign. The ICO’s article on the rules around business to business marketing, the GDPR and PECR. Additional Useful Resources: Read the entire GDPR here.

B2B 62

B2B CAN-SPAM Opt-out B2B Sales 62

Canadian Marketing Association

JANUARY 11, 2018

As the Canadian Marketing Association’s Business to Business (B2B) Council met and set priorities for 2018, the group made up of senior industry leaders overwhelmingly felt that one thing stood out clearly as the biggest opportunity for B2B Marketers as we head into the new year.

B2B Marketing 48

B2B Marketing B2B Marketing Management Paid Search Agency 48

Inbox Insight

MARCH 2, 2022

While multi channel marketing is no new phenomenon, the art of building scalable, effective and cost efficient multi channel strategies can differ enormously from business to business – and country! What do our first party research insights reveal about the state of the B2B marketing strategy on both sides of the Atlantic?

Multi-Channel 98

Multi-Channel Paid Content Advertising Channels B2B Marketing 98

SalesIntel

JULY 21, 2023

Business-to-business search engine optimization, or B2B SEO, is an online marketing strategy with two closely connected goals. The basic objective is to improve your rankings in the search engine results and boost your SEO to make it easier for businesses that are interested in your products or services to find your website.

B2B Sales 52

B2B Sales SEO Buyer Personas Marketing & Strategy 52

ViewPoint

OCTOBER 30, 2012

Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Is your business-to-business (B2B) content marketing plan creating re-action beyond sharing?

Planning 120

Planning Marketing Plans Top of Funnel Content Marketing 120

Circle Studio

JANUARY 10, 2020

As firms look to optimize their marketing efforts in 2020, it’s imperative that business-to-business (B2B) marketers are laser focused on doing what is most likely to drive growth and make an impact.

Work Management 79

Work Management Marketing Management B2B Thought Leadership Marketing Automation Services 79

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is? These are all opportunities to build trust.

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

nDash

APRIL 13, 2021

While content marketing already represented a significant percentage of both business-to-business (B2B) and business-to-consumer (B2C) budgets, when the pandemic hit in 2020 even more dollars began to be channeled into the digital environment—including content marketing.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Work Management 52

Sprout Social

MAY 5, 2021

Defining what makes a lead “qualified” varies from business to business. That’s because social media is totally transparent as customers sound off on brands and what they like (or dislike) about any given product. Understanding customer sentiment.

Paid Search Agency 113

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 113

Biznology

DECEMBER 23, 2016

I believe this is at least partially due to the transparency of the network. This is especially true of LinkedIn, which is a business-to-business networking site uncluttered with cat videos or other distractions. Trust: 58% of buyers say they go to social media to learn from trustworthy peers and experts. Efficiency.

Ideal Customer Profiles 80

Ideal Customer Profiles Profiling Linkedin Peer-to-peer 80

Conversica

JULY 16, 2018

By encouraging users to play a more active role in controlling their data accessed by third-party apps, Facebook is taking strides to increase transparency.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Tools Marketing Management 56

Vidyard

JUNE 8, 2020

In addition to getting some incredible reactions from our customers over the years, our 2019 holiday video has won a prestigious Telly award in the Business-to-Business Video Campaign category. And thankfully, we’re not the only ones who think so. So, what made it such a big success? What can your marketing team learn from it?

Advertising Agencies 117

Advertising Agencies Video Marketing Campaigns Demand Generation Agencies 117

ClickZ

JANUARY 13, 2020

The ecosystem of publishers, media agencies, brands and their tech stack, was very misaligned and operating in silos from a data transparency standpoint. I have noticed a trend that business-to-business (B2B) and business-to-customer (B2C) is somewhat merging in terms of how marketers start to think about attracting the right type of lead.

Privacy 61

Privacy Work Management Privacy Policies Marketing Management 61