Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 266

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 266

sagefrog

DECEMBER 6, 2023

For a detailed breakdown of the stats and figures, view the full 2024 Marketing Mix Report: Get in touch with us today to learn how we can tailor a plan for your business’s marketing success in 2024. We can do the same for you!

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

SmartBug Media

AUGUST 14, 2020

This applies to all business-to-business verticals. In building cross-selling strategies, use social proof to share case studies, testimonials, or compelling stats—for example, perhaps 70 percent of customers in similar situations are already using the prospective solution. Start with Segmentation.

Cross-Selling 105

Cross-Selling Sales Management Account Based Marketing ABM 105

Unbounce

AUGUST 4, 2021

For example, you can get away with more jargon on business-to-business (B2B) landing pages, but you should be careful with business-to-consumer (B2C) pages. That stat helps you understand the importance of headlines, right? Keep your projection bias in mind and write your copy in a way your audience will understand.

Landing Pages 144

Landing Pages Work Management Copywriting Marketing Management 144

Lattice

DECEMBER 14, 2015

Banishing the 70% of the Buyer’s Journey Stat. She asked everyone in the crowd to repeat the following, “I will stop using the stat that 70% of the buyer’s journey is completed by the time a sales rep is engaged.” He introduced a simple but comprehensive framework to help explain how ABM can fuel your company’s growth.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

ClickDimensions

MARCH 21, 2023

These stats are important to highlight as they address the fact that Marketing Automation is the primary technology solution for marketers in 2023, and also bring more attention to its development and potential.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Lead Ranking 98

sagefrog

NOVEMBER 14, 2023

If you can, insert quotes from the client you served or stats on how your product or service helped them accomplish a specific goal. You can design videos to tease a new product, go deeper into a product’s benefits, summarize stats from a recent eBook, showcase a client’s story, and accomplish so much more.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Scoop.it

FEBRUARY 10, 2022

Still, the estimate can vary from business to business, so you should experiment to find the correct ratio for your situation. The hard part comes when collecting quality content like different studies, researchers, and stats. As a rule of thumb, the ratio of created to curated content should be anywhere between 25/75 to 40/60.

Curation 69

Curation Content Click Rate Long Tail Marketing 69

Unbounce

NOVEMBER 13, 2021

White papers are content marketing powerhouses for business-to-business (B2B) companies. It ends with a cliffhanger stat—only 7% of content marketers are happy with their processes—to make you want to learn why. On the customer side, 71% of B2B buyers use white papers to inform their purchases. Image courtesy of Planable.

Landing Pages 126

Landing Pages Paper Examples Digital Experience Platform 126

Martech Advisor

JANUARY 21, 2020

What works in Business to Consumer (B2C) now works in Business to Business (B2B). For marketers the year 2020 has been a marker in the stats and charts we have used for the last decade as we benchmark how we are doing against the vision of the future. Conclusion.

Top of Funnel 105

Top of Funnel Digital Marketing Funnels Marketing Automation Services Funnel Advertising 105

KEO Marketing

SEPTEMBER 3, 2015

Those businesses that have gone a step further and developed an app to accommodate mobile customers have seen a big return on their investment: apps generated almost half of all mobile transactions for companies that have emphasized their app, and mobile apps perform better than any other channel.

Mobile Marketing 48

Mobile Marketing Inbound Marketing eCommerce Internet Marketing 48

Heinz Marketing

OCTOBER 12, 2018

And the stats support this: 97% of people say that customer reviews factor into their buying decision; but the influence doesn’t end there — 92% of consumers hesitate before making a purchase if there aren’t any customer reviews.

Trends 97

Trends Marketing Automation Services Top of Funnel Paid Search Agency 97

Vision6

APRIL 4, 2023

B2B (business-to-business) email marketing refers to one company promoting their products or service via email to another business or organisation. Our monthly email marketing metric report provides the latest monthly stats by industry, so you can filter your search and compare how your business performs against competitors.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

KoMarketing Associates

AUGUST 19, 2013

The stats also show that the growth rate of Google Plus shares was approximately 18.5% Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Moz

APRIL 2, 2020

And all of that spending, right, that consumer spending affects business-to-business spending as well. It leads to cost cutting by businesses because they know there's not as much demand. It leads to cost cutting by businesses because they know there's not as much demand. Lower spending ? cost-cutting ?

Paid Search Agency 82

Paid Search Agency Planning Advertising Agencies Terms and Conditions 82

Proteus B2B Marketing

MAY 7, 2014

Prior to getting into ON24’s report, they prefaced the presentation with a couple interesting stats; 65% of B2B buyers do self-education prior to engaging with sales and find 70% of their content on their own—through search, blogs, forums, communities, webinars, social media and what not—prior to making a purchase decision.

Webinar Metrics 48

Webinar Metrics B2B Peer-to-peer B2B Thought Leadership 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

For your use in PowerPoints, to share with associates or just to get up to date, below are 17 usable and compelling B2B Marketing stats collected from various sources around the B2B industry: B2B Social Spending. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Outgrow

MAY 23, 2022

I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. And as we were working with some of these advertisers, we realized, oh, well, they can’t just advertise anymore.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Industrial Marketing Today

MAY 26, 2010

Here are some stats, results and recommendations that I found very useful: In the Needs Awareness and Research stages, buyers use a broad array of sources, including social media, Webinars, e-newsletters, search engines and [vertical search engines like] GlobalSpec. He is the Founder & President of Tiecas, Inc. –

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Biznology

FEBRUARY 27, 2020

Here are eight video marketing stats for you to keep in mind: 92% of Marketers Say Video Is an Important Part of Their Strategies. However, looking for relevant stats that illustrate the potential payoff of the promotional method should help you feel more confident. video an important component of their strategies.

Statistics 118

Statistics Video Marketing Planning Paid Search Agency 118

Adobe Experience Cloud Blog

JULY 6, 2010

shannan0 : More than 50% of marketing teams can’t track sales stats. . Mac McIntosh, Business-to-Business Sales Lead Expert, presented 10 Best Practices for Lead Generation and Pipeline Acceleration during this lead management event. Buyers want a 1-1 relationship. . imamike : The hunter has become the hunted.

Lead Management 48

Lead Management Work Management Marketing Management Lead Scoring 48

Convince & Convert

SEPTEMBER 20, 2010

link] #socialmedia – Posted using Chat Catcher [link] cubedconsulting (Cubed Consult Twitter Comment Thought we all got it by now, but more stats about B2B and B2C use of social media in marketing, etc. – Posted using Chat Catcher [link] Mark Fidelman Not sure I agree that B2C and B2B social media are similar.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Industrial Marketing Today

SEPTEMBER 20, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Cooper September 24, 2010 at 4:28 pm Can’t argue against those stats. You’ve put forth very strong reasons for creating a business blog. He is the Founder & President of Tiecas, Inc. –

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Ambal's Amusings

SEPTEMBER 17, 2009

Here’s a stat that will make you feel better: A recent study of business-to-business buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! Seamus resides in Essex Junction, VT with his wife and four children. Seamus Walsh's Tip.

Work Management 100

Work Management Marketing Management B2B Marketing B2B 100

Tiecas

MAY 1, 2024

Now, consider those stats in the context of another research study that made the provocative and controversial statement, “95% of business clients are not in the market for many goods and services at any one time.” Don’t believe me? Low search volumes for related keywords reinforce this reality. What is B2B Thought Leadership?

B2B Thought Leadership 52

B2B Thought Leadership Thought Leadership B2B Marketing Advertising Agencies 52

ClearVoice

MARCH 3, 2023

Case studies are instrumental marketing tools for business-to-business (B2B) brands. They show how a B2B service or product addressed a business pain point. Social media: Pull quotes from testimonials or stats from case studies, and turn them into shareable graphics. A case study goes a step further.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Marketing Insider Group

JUNE 30, 2020

Some other interesting stats from the report: Search engine marketing (SEM) remains the top paid advertising method B2B marketers use to distribute and promote content, and is voted the most effective promotion tactic. White papers need to be some of your best content. They will tend to run about 5 to 10 pages long.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Single Grain

MAY 26, 2023

The world of search engine optimization in the business-to-business world is forever changing, but knowing the latest B2B SEO statistics can help you stay current. Being on top of the latest data will help you understand what’s really going on right now and what your business needs to do about it.

Statistics 52

Statistics SEO B2B Marketing Long Tail Marketing 52

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. In short, D2C is often regarded as a threat, but it doesn’t have to be.

Work Management 98

Work Management Marketing Management Marketing & Strategy Cross-Selling 98

Marketing Insider Group

JUNE 14, 2012

The Nielsen Wire (@ NielsenWire ) – if you’re looking for stats for your next presentation, this is a good place to start. eMarketer (@ eMarketer ) – another great marketer resource for stats. I also subscribe to their Small Business and Leadership emails.

Curation 100

Curation Resources Emarketing RSS 100

ClearVoice

APRIL 10, 2023

Looking down the barrel of a business-to-business (B2B) content marketing plan can be stressful. Here are some stats on different B2B content marketing strategies. But when you get it right, B2B content marketing can have a huge impact on the success of your organization. To blog, or not to blog, that is the question.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

KoMarketing Associates

JANUARY 25, 2018

Businesses need a way of showcasing products or services on a website, recording customer data, and checking out and accepting payments. B2B (business-to-business) is the practice of selling products or services to other businesses. This all seems fair enough, right?

SEO 219

SEO B2B Top of Funnel B2B Thought Leadership 219

Convince & Convert

FEBRUARY 23, 2012

Read on for insights from Lauren, our “Work It Out” advice segment, and Eric’s Social Media Stat of the Week (this week: has the role of the salesperson changed because of social media?). What do we have for this week’s Social Media Stat of the Week, Eric? Listen Now. Eric : The salad days, if you will.

Social Media 119

Social Media Paid Content Media Paid Search Agency 119

Salesforce Marketing Cloud

NOVEMBER 17, 2023

The rise of digital shopping How important has online shopping become for businesses and consumers? Check out these stats: Ecommerce sales are projected to reach 57% of retail sales by 2024. In this model, a shopper finds a business online and places an order, and the business sends the product to the customer.

eCommerce 59

eCommerce Work Management Marketing Management Merchandising 59

Schubert B2B

JULY 28, 2023

B2B Inbound Content Marketing – A Better Way to Earn Customers Business-to-business marketing requires a different approach than business-to-consumer, or B2C, marketing. B2B prospects are shopping as a representative of a business, which means the true customer is the business itself.

Paid Content 62

Paid Content Marketing Budget Inbound Marketing B2B Marketing 62

Sana Commerce

FEBRUARY 11, 2023

B2B2C, B2X, B2E: Breaking down business barriers Business lines are blurring — and they have been for some time now. Where B2B and B2C businesses used to stick to their own arenas, technology has made it possible to explore different channels. In short, D2C is often regarded as a threat, but it doesn’t have to be.

Work Management 59

Work Management Marketing Management Marketing & Strategy Cross-Selling 59

SnapApp

MARCH 16, 2017

14 stats to support the investment in a marketing technology stack. What do the stats mean for marketers? There are a few key conclusions we can draw from the stats outlined here that marketers need to know, understand, and communicate with leadership. However, the level of complexity will vary from business to business.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87