Webbiquity

OCTOBER 23, 2018

By understanding the effectiveness of inbound marketing, business-to-business (B2B) companies can achieve marketing goals in a faster, more efficient manner than previous efforts. “33% Social Media. That’s why 52% of outbound marketers say their marketing efforts are “ineffective”. Email Marketing.

Inbound Marketing 265

Inbound Marketing Paid Content Top of Funnel High Quality Lead 265

Hubspot

MARCH 11, 2018

People have a lot of feelings about social media. Use it for business. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? In fact, said Jacques, "Social media is the one thing that galvanizes a movement. [It]

Social Media 78

Social Media Media Peer-to-peer Privacy 78

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. A Multi- Network Effort.

Social Media 40

Social Media Traffic Tactics Media 40

Top Rank Marketing

NOVEMBER 10, 2023

Social Media Today “Not everyone gets it – not our parents or friends or loved ones. But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges?

Advertising Benchmark 109

Advertising Benchmark Marketing Report B2B Marketing Linkedin 109

Convince & Convert

JUNE 24, 2014

For the user of these social networks, the question is how much time do you want to spend posting, tweeting, pinning, creating or following? For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels.

Advertising Channels 168

Advertising Channels Social Networks Enterprise Management Youtube 168

SalesIntel

FEBRUARY 19, 2024

3 Sales Strategies for Lead Conversion Business to business sales strategies focuses on improving the lead-to-customer conversion rate. While social media may appear to be a marketing-specific activity, it can be a very powerful tool for sales teams to identify potential customers and engage with them.

Sales Management 95

Sales Management B2B Sales Top of Funnel Marketing & Strategy 95

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? Can we deliver a powerful 1-2 punch by combining social media and email marketing? Do you have any good examples of social media used in email marketing?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Martech

NOVEMBER 11, 2022

B2C marketing is a strategy by which a business sells its products and services directly to the end consumer, rather than to other businesses. Business-to-business (B2B) marketing, on the other hand, refers to the marketing of goods and services to other businesses. Then you’ve seen social media marketing.

Digital Asset Management 111

Digital Asset Management Work Management Marketing Management Digital Experience Platform 111

Webbiquity

JUNE 11, 2013

With more and more purchases, for business-to-business (b2b) and high-value consumer goods, now starting with online research, it’s imperative to make your business ubiquitous when potential buyers are searching for what you sell. Of course, what your prospective buyers find is just as important as where they find you.

Allocation 100

Allocation Optimization Peer-to-peer Social Networks 100

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Business-to-business marketers are underutilizing social media and its potential, according to new data from Eloqua , a marketing automation company. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

MLT Creative

JANUARY 31, 2012

The manufacturing industry has been somewhat slow to accept social media as a marketing tool. This is largely because it can be difficult to see how social media plays into the larger business-to-business (B2B) marketing strategy. That, however, appears to be changing.

Social Media 40

Social Media Top of Funnel Media B2B Thought Leadership 40

ViewPoint

OCTOBER 24, 2013

In a business-to-business world, the main connectors are on LinkedIn, but many people are underutilizing this social media platform, says my latest guest on PowerViews, Jill Rowley, aka the Eloqueen. Click to start video at this point —Jill believes in a social surround strategy. Define Your Personal Brand.

Eloqua 120

Eloqua Social Networks Linkedin Marketing Management 120

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Crimson Marketing

JULY 11, 2013

Google+ is absolutely one of the best social media networks available to you. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook. You might be asking yourself why? This isn’t just any number folks.

Google 100

Google Marketing Mix Social Networks Social Media 100

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? And digital marketing and social media are as disruptive as they come. Every disruptive technology is known to cause major upheavals in any industry. Not so fast!

Social Media 60

Social Media Social Marketing Media Planning 60

SalesIntel

FEBRUARY 19, 2024

3 Sales Strategies for Lead Conversion Business to business sales strategies focuses on improving the lead-to-customer conversion rate. While social media may appear to be a marketing-specific activity, it can be a very powerful tool for sales teams to identify potential customers and engage with them.

Sales Management 52

Sales Management B2B Sales Top of Funnel Marketing & Strategy 52

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Webbiquity

APRIL 26, 2010

Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. 7 Free or Cheap Ways to Effectively Promote Your Business Online by Dumb Little Man.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

B2B Marketing Zone Posts

JULY 9, 2009

The following are the top posts from featured sources based on social signals. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. True Social Selling - Modern B2B Marketing , June 9, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Hubspot

JULY 16, 2012

And you probably also know that you can increase your blog's ability to generate leads if you also promote it in social media -- the more exposure the better, right? And it's auto-publishing your blog content to social media. Focus on the keywords that matter to your business. Turns out, there is.

Social Media 28

Social Media Paid Search Agency Generation Companies 28

Sprout Social

DECEMBER 21, 2022

Let’s cut to the chase: It’s not organic vs. paid social media—it’s organic and paid social media. As social becomes even more of a pay-to-play game, “organic social is dead” has become a popular catchphrase for marketing thought leaders. What are the differences between organic vs. paid social media ?

Paid Social Agency 131

Paid Social Agency Social Media Work Management Organization 131

Exo B2B

JUNE 5, 2018

Hence the importance of planning and establishing its presence in social media and engaging in a relationship of trust, based among other things, on the production of high-quality content that supports its traditional offer and, an openness to socio-professional interactions. The importance of media and social networks.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Great for: SEOs, webmasters, podcasters, bloggers, content marketers, and social media marketers. Social Media Marketing World. Date: Mar.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

MarketJoy

JULY 23, 2020

When it was founded back in the year 2002, LinkedIn’s primary goal and function were to be a professional social networking website. Today, the company – which has reportedly more than 660 million active members – provides more many functionalities than just networking and job-seeking. WHY PROSPECT ON LINKEDIN?

Linkedin 59

Linkedin Sales Qualified Leads Ideal Customer Profiles B2B Sales 59

Biznology

JUNE 30, 2015

I am surprised how much of a one-man band I have become through social media thanks to a little help from my friends. Here are the top social media applications I use in order to help lead my clients and my own brand through all the background noise and into the spotlight. Why aren’t you using GaggleAMP?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Content Standard

OCTOBER 22, 2014

According to ShareThis , major news stories and events such as the Super Bowl tend to get people talking on social media quickly, with shares surrounding such events being five times more likely to earn clickbacks within 24 hours of their occurrences. Business-to-business marketers are also leaning on social media to reach their goals.

Distribution 40

Distribution Tips Marketing & Strategy Content 40

KEO Marketing

MARCH 2, 2015

You might view LinkedIn as the quiet workhorse of the social media world. Yet most business-to-business (B2B) marketers still likely haven’t started using LinkedIn to its full potential. Let KEO plan a marketing strategy for your business that includes LinkedIn and other relevant social media marketing channels.

Linkedin 48

Linkedin B2B Marketing Paid Search Agency Planning 48

Customer Experience Matrix

APRIL 20, 2010

Summary: A survey of business-to-business salespeople finds they (still) consider themselves their best source of qualified leads. Bringing up the rear are social networking and direct mail, which are rated equal – a pretty impressive showing for social media if you think about it – and Webinars.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

Biznology

JUNE 20, 2012

The mistake that Mike rightly points out in his post is that too many “social marketing agencies” try to fit every business into the same size-and-shape “social marketing plan,” with little regard for how well that “plan” works for an individual business or brand.

Linkedin 80

Linkedin Psychographics PR Segmentation 80

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn?

Twitter 100

Twitter Broadcasting Social Media Advertising Mediums 100

Chris Koch

SEPTEMBER 23, 2011

A study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber. Am I wrong to believe that B2B audiences will gradually come to social media channels like Twitter to learn?

Twitter 100

Twitter Broadcasting Social Media B2B Marketing 100

Industrial Marketing Today

APRIL 26, 2010

However, to be successful with social media, you have to provide real value and that usually comes from great content. More and more B2B marketers are shifting their marketing budget out of expensive pay per click (PPC) advertising and traditional media and into content creation, optimization and social media.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Hinge Marketing

MAY 29, 2015

You know that Twitter is ideal for sharing stuff with friends and keeping up with celebrities, but it's equally as valuable for your business. The popular social media platform offers a fast and effective way to communicate with clients and build a loyal base of followers.

Ideal Customer Profiles 48

Ideal Customer Profiles Business Demand Generation Twitter 48

Adobe Experience Cloud Blog

SEPTEMBER 29, 2010

B2B advertising spend on social media and lead generation sites is forecasted to grow at an annualized rate of 21% and 17% respectively to 2013. US business-to-business (B2B) advertising and marketing spending will increase by 0.8% B2B Social Participation. Online accounted for 7% of the B2B marketing mix in 2008.

Statistics 48

Statistics B2B Marketing Emarketing B2B 48

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60