KoMarketing Associates

MAY 31, 2012

With so many marketers finding social media stumbling blocks standing in their way, how can they effectively find ways to “leapfrog” over them? Research shows social media usage is steadily on the rise as companies look to promote brand awareness and nurture leads. What kind of social media channels—i.e.,

Social Media 120

Social Media Media Work Management Marketing Management 120

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is nearly impossible to effectively use every social media platform to promote your business. Here are three steps to tackling social media: Understand The Basics. The bad news?

Social Media 80

Social Media Media Youtube Linkedin 80

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

B2B Marketing Traction

JANUARY 30, 2013

Many business owners want to get involved on social media, but don’t know where to start. The answer is simple, but it depends on whether you are a B2B (Business to Business) or B2C (Business to Consumer) marketer. Business to Business marketers should start with LinkedIn. services.

Social Media 100

Social Media Social Marketing Planning Media 100

B2B Marketing Traction

APRIL 17, 2015

Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. You’re safe testing the B2B social media waters on LinkedIn. Some Rights Reserved.

Social Media 100

Social Media Linkedin Social Marketing B2B Marketing 100

Sprout Social

SEPTEMBER 20, 2018

Racking your brain trying to choose between an organic or paid social media strategy? ” Sure, the main appeal of social media is that it offers a totally free avenue for brands to grow and connect with customers. Social media is becoming more and more of a pay-to-play channel. The reality, though?

Social Media 96

Social Media Organization Webinar Metrics Paid Social Agency 96

B2B Marketing Traction

JUNE 27, 2014

There was certainly no acknowledgment that I freely shared a proven strategy for convincing business to business companies that are reluctant to get into social media. Marketing Soapbox b2b marketing social media' ” (Josh is a great speaker.

Social Media 100

Social Media Media Class Consulting 100

Chris Koch

OCTOBER 7, 2011

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Chris Koch

OCTOBER 7, 2011

This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change.

Social Media 100

Social Media B2B Thought Leadership Media Peer-to-peer 100

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Top of Funnel 104

Top of Funnel Marketing Funnels Social Media Social Marketing 104

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

KEO Marketing

JULY 10, 2017

Business to business digital marketing is a type of marketing needed by companies who sell to other companies. Digital marketing leverages the internet and mobile devices and includes tactics like social media, video, email, content, mobile, search engine optimization, and account-based marketing.

Business to Business 48

Business to Business Business Paid Search Agency Planning 48

Webbiquity

APRIL 18, 2024

B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output).

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

FMG Suite

SEPTEMBER 13, 2022

FMG, an industry-leading SaaS company specializing in marketing software and services for financial advisors and insurance agents, today announced that it has been selected as the winner of the Technology Providers Marketing Automation and Social Media Leadership awards in the 2022 WealthManagement Industry Awards.

Marketing Automation Services 40

Marketing Automation Services Social Media Marketing Automation Marketing Management 40

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

If you had asked me a few years ago whether the traditional marketing campaign had any place in social media I would have scoffed. After all, “engaging” is one of the four components of social media management. But my monism was shaken not just by our social media award winners but by something else I saw this week.

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Genroe

SEPTEMBER 27, 2018

Most B2B organisations expect social media marketing to be an uphill battle. This is largely due to the perception that most social media platforms are designed to service the B2C market. Although many social media platforms were initially created for personal use, the money is made in business.

Social Media 45

Social Media Media B2B B2B Marketing 45

KEO Marketing

AUGUST 23, 2016

A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But before you think that the majority of social media users are not the right demographic, consider this: 84% of senior executives use social media.

Social Media 48

Social Media Media Marketing Management Budget Programs 48

Convince & Convert

FEBRUARY 3, 2011

Social Media is Inherently Measurable. Social media almost always offers the advantage of complete—rather than extrapolated—data. The bad news is that there isn’t an easy-to-convey, standardized, one-size-fits-all metric, like Nielsen ratings, for social media. Social media isn’t measurable” is an excuse.

Social Media 146

Social Media Paid Search Agency Companies Media 146

Biznology

SEPTEMBER 24, 2012

Business marketers have embraced social media with enthusiasm. One of the reasons social media is working so well in B2B, in my opinion, is that business marketers tend to wear their direct marketing hats when they strategize and plan how to apply social media to their marketing objectives.

Social Media 80

Social Media Direct Marketing Social Marketing B2B Marketing 80

Genroe

SEPTEMBER 27, 2018

Most B2B organisations expect social media marketing to be an uphill battle. This is largely due to the perception that most social media platforms are designed to service the B2C market. Although many social media platforms were initially created for personal use, the money is made in business.

Social Media 40

Social Media Media B2B B2B Marketing 40

Biznology

APRIL 15, 2014

Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. Completely Fill Out Your LinkedIn Profile.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Hubspot

MARCH 11, 2018

People have a lot of feelings about social media. Use it for business. With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? In fact, said Jacques, "Social media is the one thing that galvanizes a movement. [It]

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. How do you know if your market is active in social media? Most organizations get the value of trying to land coverage in trade media.

Social Media 129

Social Media Lead Scoring Lead Ranking Work Management 129

Biznology

APRIL 6, 2011

Some people think that B2B and B2C social media are very different. But one thing people often see as the hallmark of B2B social media is actually useful in some B2C situations as well. I am talking about a technique that is missing from many social media playbooks: proving your expertise.

Social Media 80

Social Media Media Wikipedia B2B 80

KEO Marketing

JUNE 2, 2015

At least, that is true if you don’t make it a priority to monitor social media channels for mentions or inquiries involving your brand. The B2B Social Media Report conducted by Brandwatch looked at 200 B2B organizations in the U.S. This reiterates the importance of having an effective social media monitoring process.

Social Media 48

Social Media Social Marketing B2B Marketing Media 48

KEO Marketing

NOVEMBER 16, 2015

Many business-to-business marketing agencies are making a critical mistake when it comes to their social media strategy, and it is one that could be costing them quite a bit in lost conversions. The issue isn’t so much with what they are posting on social media, but what happens after the content is shared.

Social Media 48

Social Media Social Marketing Paid Search Agency Advertising Agencies 48

Chris Koch

APRIL 8, 2011

I was thrilled to run a social media workshop this week with a large B2B technology and services provider (and ITSMA member). The great thing about the experience was that this company is already doing social media. This company has established a highly visible presence in social media—indeed, it has won an award for it.

Social Media 100

Social Media Media Paid Search Agency PR 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. A year ago, the top questions most marketers had about social media related to tactics, with ROI second.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

KEO Marketing

APRIL 18, 2019

Ranking serves as a useful resource for selecting top consultants, published in “2019 Book of Lists” Phoenix, AZ – March 15, 2019 – Business-to-business (B2B) inbound marketing agency KEO Marketing Inc. today announced it has been named as one of the Top Social Media Marketing Firms by the Phoenix Business… Read More.

Advertising Agencies 62

Advertising Agencies Paid Search Agency Social Media Ad Agencies 62

EMagine B2B Blog

AUGUST 4, 2014

Businesses and corporations across the world are all embracing new forms of lead generation and sales tactics with social media savvy. Business professionals understand the concept and need for social media but struggle to determine the ROI or generate leads via the networks. Social Media'

Social Media 40

Social Media Traffic Tactics Media 40

Marketing Insider Group

SEPTEMBER 1, 2021

But at the same time, that’s what makes online brand advocacy such fertile ground when it comes to building Business-to-Business leads. Online marketing has always been tricky, but it becomes even more so when sales professionals have to reach out directly to other businesses—not regular consumers.

B2B Marketing 296

B2B Marketing B2B Thought Leadership B2B Thought Leadership 296

KEO Marketing

APRIL 18, 2019

Ranking serves as a useful resource for selecting top consultants, published in “2019 Book of Lists” Phoenix, AZ – March 15, 2019 – Business-to-business (B2B) inbound marketing agency KEO Marketing Inc. today announced it has been named as one of the Top Social Media Marketing Firms by the Phoenix Business… Read More.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Social Media Ad Agencies 48

KEO Marketing

APRIL 18, 2019

Ranking serves as a useful resource for selecting top consultants, published in “2019 Book of Lists” Phoenix, AZ – March 15, 2019 – Business-to-business (B2B) inbound marketing agency KEO Marketing Inc. today announced it has been named as one of the Top Social Media Marketing Firms by the Phoenix Business… Read More.

Advertising Agencies 48

Advertising Agencies Paid Search Agency Social Media Ad Agencies 48

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 253

Tactics Effectiveness B2B Marketing Management 253

Buzz Marketing for Technology

NOVEMBER 6, 2008

Admittedly, Paul Gillin wrote this book for the 90% of marketers still trying to figure out social media, I can tell you it makes and excellent resource for even the most polished social media expert. Check out my podcast with Paul as we discuss some of the Secrets of Social Media Marketing.

Social Media 100

Social Media Social Marketing BtoB Media 100