Convince & Convert

JUNE 24, 2014

Twitter, Facebook, Instagram, YouTube, Google+… the list goes on. For businesses marketing to these users, the dilemma is how to optimize your marketing investment, content, and business impact by reaching the right prospective customers in the right channels. Facebook and Instagram are more personal and consumer focused.

Advertising Channels 167

Advertising Channels Social Networks Enterprise Management Youtube 167

Hubspot

MARCH 11, 2018

To answer that question, a panel of social media experts -- Teen Vogue 's Rajni Lucienne Jacques, Facebook's Tutti Taygerly, and Instagram's Joshua Dickens -- shared their insights on what followers want the most in today's climate, in a discussion moderated by Work & Co's Gene Liebel. Communities. What Followers Want.

Social Media 78

Social Media Media Peer-to-peer Privacy 78

Vidyard

JUNE 8, 2020

In addition to bringing joy to their own community, Vidyard built the campaign landing page to enable viewers to ‘re-gift’ the video to others with the same level of personalization. Our theme for this season, Telly Award Winners Tell Great Stories is a true reflection of the diversity of stories the community is skillfully able to tell.

Video Marketing 65

Video Marketing Advertising Agencies Television marketing Campaigns 65

B2B Marketing Traction

APRIL 28, 2014

Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. Facebook for B2B Marketing? Then, use Facebook to bring out the human side of your company.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

SocialPilot

JANUARY 14, 2024

Besides, for businesses, LinkedIn has rolled out some amazing new features such as Post Templates, Link Stickers, and Pinned Comments to help businesses engage better with their community and drive them. There are over 10k business-to-business software product pages on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Crimson Marketing

JULY 11, 2013

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. According to GlobalWebIndex, Google+ now has 359 million active users (and counting), more than any other social network besides Facebook.

Google 100

Google Marketing Mix Social Networks Social Media 100

KoMarketing Associates

MARCH 6, 2013

Fully developed business-to-business (B2B) social media marketing programs are becoming common practice; recent survey results show nearly half of all B2B marketers (47%) are currently “very involved” or “fully integrated” with social marketing.

Social Media 120

Social Media Social Marketing B2B Marketing BtoB 120

Conversica

JULY 16, 2018

A very public recent example of this is Facebook’s Cambridge Analytica data scandal. This event shed light on two areas that the general public, including Facebook users, previously had little insight on: third-party apps using personal data, and how this data could be used by artificial intelligence (AI) tools. AI and Marketing.

Marketing Automation Services 56

Marketing Automation Services Enterprise Management Tools Marketing Management 56

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Leyl has more than 15 years experience driving high-impact communications programs for emerging technology companies.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Optinmonster

DECEMBER 21, 2023

Social media platforms like Facebook and Twitter have millions of daily users. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. HubSpot recently ran a study among 5000 businesses and found that LinkedIn converted 2.74% of leads, more than Twitter (.69%)

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Sam: Linkedin | Website | Twitter | Facebook. He is the owner of Only-B2B, a business to business lead generation company based in San Francisco with operational offices in India. Visit his website to know more about him.

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Heinz Marketing

OCTOBER 12, 2018

Positive social proof — you are your community. Your product or service star rating, whether it’s on Facebook, Google or your own company page, hold considerable sway when it comes to your reputation (and sales figures). The internet has become the great equalizer in the marketing world.

Trends 96

Trends Marketing Automation Services Top of Funnel Paid Search Agency 96

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). Doug Kessler (Velocity Partners) – Co-founder and creative director of Velocity, the business-to-business marketing agency in London.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Sprout Social

SEPTEMBER 21, 2021

Has your business been sleeping on Facebook Shops? The popularity of social commerce and selling via Facebook ads is well-documented. And with the introduction of Shops’ product platform, Facebook is giving brands big and small an opportunity to get products in their followers’ hands faster.

Facebook 128

Facebook Top of Funnel eCommerce Tagging 128

Scoop.it

FEBRUARY 10, 2022

Sharing other people’s work sounds great, but can it be beneficial to your business? If done correctly, content curation can significantly benefit you: Create a strong bond between your brand and your customers and grow your online community. The answer is YES. Gatherer Information about Your Audience and the Trending Topics.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Don’t focus on just one social media site. Connect on forums.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

KEO Marketing

MAY 15, 2017

Successful marketers are always striving to take your business to new heights and with a new plan for your business to business (B2B) marketing strategy, you can do just that. Creating content such as blogs, whitepapers, guides, case studies, and videos is an essential part of any business to business marketing strategy in 2017.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy B2B Marketing Account Based Marketing 48

Writing on the Web

JUNE 11, 2010

This is a topic hub, aggregating blogs posts from a group of 48 best business-to-business marketing blogs. They come to the content community to find information on particular topics of interest to them. They come to the content community to find information on particular topics of interest to them.

B2B Marketing 100

B2B Marketing Aggregators B2B Paid Search Agency 100

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

B2B Marketing Traction

MARCH 27, 2012

Here are 12 benefits business to business marketers can gain from blogging. Create credibility for your business. Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Is blogging worth it for B2B marketers? Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Biznology

APRIL 15, 2014

Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. LinkedIn is not just an optional social network to use when you’re either between jobs or looking for a business upgrade. LinkedIn is no longer a stagnant pool, it’s become much more of a community in its own right.

Social Media 80

Social Media Linkedin Social Marketing Ideal Customer Profiles 80

Exo B2B

JUNE 5, 2018

Communities. Facebook is. It’s imperative to proceed methodically, to follow a plan, and to develop a project linked to corporate and business objectives. The 7 main types of projects in the media and social networks should serve as basis to direct your efforts: Join or create a community. The public. Segmentation.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

Directive Agency

JULY 23, 2020

For many business-to-business (B2B) software organizations, paid advertising is essential to generating leads and driving revenue. Business-to-business (B2B) advertising refers to any advertising activities created to target a business audience. Facebook ads. It has been updated for relevancy and accuracy.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Chris Koch

DECEMBER 10, 2012

Online communities try to offer it all in a box, but I don’t see much utility there except for technical people looking for solutions to specific software and hardware problems.

Peer-to-peer 100

Peer-to-peer B2B Social Media Mobile Marketing 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Marketing Insider Group

JANUARY 24, 2013

MarketingB2B – B2BMarketing.com – Where the B2B marketing community comes together to share information, news, insights and knowledge. BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. London, UK – [link].

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

ClearVoice

NOVEMBER 2, 2018

The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns. Great for: Content amplifiers, social media managers and directors, community managers, vloggers, and bloggers. Date: (TBA; last occurred March 2018).

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

MLT Creative

FEBRUARY 6, 2012

We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. The marketing buzz surrounding the Super Bowl holds several lessons for business-to-business marketers. 6 lessons B2B companies can take from Super Bowl ad whizzes. HeinzMarketing.com.

Tactics 40

Tactics B2B Marketing B2B Paid Search Agency 40

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

MLT Creative

MARCH 7, 2011

I keep seeing QR codes popping up all over in the B2C community – on transit station posters, fast food tray liners, contests and billboards. QR codes on direct mail: A postcard can become your catalog, a link to your Facebook page, a direct line to your sales department or a video message from your CEO.

B2B Marketing 40

B2B Marketing Advertising Agencies B to B Planning 40

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Online Marketing Institute

MAY 27, 2009

We’re all a twitter with Twitter, Facebook, LinkedIn and Flickr, to name a few of the new social media apps. The gurus and pundits opine social media’s ascendancy as paradigmatic, the end of advertising as we know it, a permanent role reversal in the relationship between communicators and the communicated.

Peer-to-peer 40

Peer-to-peer B to B RSS Word of Mouth 40

TrustRadius Marketing

DECEMBER 12, 2019

Each of them involves two parties – either business, consumers, or government/school administrations – where one party sells goods or services to the other. Business-to-business (B2B) transactions are when one business sells some type of good or service to another business.

eCommerce 52

eCommerce Enterprise Management Work Management Marketing Management 52

Online Marketing Institute

MARCH 13, 2011

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. But Longo says that Demandbase does a better job of integrating relevant data.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Community/Customer forums – forums have been around a lot longer than social media and have proven to very effective for engaging the engineering community. CAD drawings – you probably already have an extensive library of CAD drawings.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Engineers and technical professionals also showed a preference for interacting with peers and end-users by using community boards and engineering forums. Rule #5: Use social media judiciously Social media is slowly gaining acceptance within the engineering and industrial community. This is a lot quicker and cheaper than organic SEO.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Outgrow

MAY 23, 2022

I mean, you got to remember that was before search engines were really a thing that was before social media came out and as we were trending that direction, I was lucky enough to be in business-to-business publishing. What’s in it for the audience, the community, what is the audience outcome? So often we’re insular.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52