Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Top of Funnel 104

Top of Funnel Marketing Funnels Social Media Social Marketing 104

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

MLT Creative

SEPTEMBER 2, 2011

Call it serendipity or a coincidence, but one of the best friends I’ve met through social media, Aaron Lee , wrote a blog post challenging his readers to think about what positive changes they could make about themselves in the next 30 days. 2) Engage daily on social media (Twitter, LinkedIn and Facebook).

Case Study 40

Case Study Case Studies Social Media Advertising Agencies 40

DivvyHQ

APRIL 26, 2017

Basically, it was siloed chaos,” said Dan Rosenbaum, San Francisco senior manager of content and social media marketing. “We have several calendars, one for blog content and another for email blasts with ‘child’ calendars for business-to-business and business-to-consumer newsletters.

Work Management 41

Work Management Marketing Management Case Study Case Studies 41

Marketing Insider Group

JANUARY 27, 2020

Social media sites: Create a profile and use them to promote your blog posts, podcasts, or videos. May: Publish a Case Study or Two. That’s not only true for business-to-consumer (B2C) companies but even more so for business-to-business companies. June: Take a Good, Hard Look at Your Analytics.

Startups 318

Startups Marketing & Strategy Marketing Strategy Content Marketing 318

sagefrog

NOVEMBER 14, 2023

Enhanced Content Relevance: By understanding the specific information each decision-maker seeks, you can create highly relevant content, like whitepapers, case studies, or product demos. Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

ClearVoice

MARCH 3, 2023

Testimonials and case studies can help influence potential leads and customers. They provide an effective form of social proof that increases trust. They can also help motivate current customers and clients to continue to do business with your company. A case study goes a step further.

Case Studies 97

Case Studies Case Study Studies Touchpoints 97

Top Rank Marketing

NOVEMBER 15, 2023

In the B2B space, we need real people to give their opinions and perspectives about challenges and solutions.” — Ursula Ringham @UrsulaRingham Click To Tweet Debbie Friez Associate Director, Influencer and Social Media TopRank Marketing @dfriez We will see a pivotal shift towards authentic connections in B2B influencer marketing over the next year.

Work Management 127

Work Management Marketing Management B2B Marketing B2B 127

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. Contributed post.

Work Management 220

Work Management Marketing Management B2B Marketing B2B 220

Sprout Social

MAY 5, 2021

Social media posts. Some examples of sales enablement content that’s prime for social media include: Blog posts. Case studies. Top-of-the-funnel content published to social media allows you to introduce customers to your business and put them on the path toward becoming qualified leads.

Paid Search Agency 113

Paid Search Agency Top of Funnel Work Management Sales Qualified Leads 113

ClearVoice

OCTOBER 26, 2022

Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy. Social media: Social media will be your mouthpiece for promoting your blog and other content. You want to be deliberate in the case studies you share with specific customers.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Only B2B

MARCH 10, 2022

Overhyped case studies from huge firms that might raise sales. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. Reps contact leads via cold outreach, social media, or answering to queries after compiling a list of (ideally) high-quality leads.

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Martech

OCTOBER 30, 2023

The advent of social media was a game-changer. It enabled micro-targeting based on people’s interests and personalities gleaned from their social profiles and likes. To better grasp the real-world impact of these principles, let’s look at a brief case study that exemplifies successful personalization.

Personalization 120

Personalization Practices Allocation Enterprise Management 120

Navigate the Channel

MARCH 11, 2024

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. Organic search?

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Will you push your message through a social media campaign, search engines, or other various channels? Measuring Success What’s the goal?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Directive Agency

JULY 31, 2023

A great B2B marketing campaign resonates with your audience and is often talked about and shared on social media, something other B2B marketers look to for inspiration. Will you push your message through a social media campaign, search engines, or other various channels? Measuring Success What’s the goal?

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

RDIGS

JUNE 13, 2023

Identify influencers relevant to your industry and target audience and engage them in content creation, such as guest blogging, social media takeovers, or co-hosted webinars. This could include customized case studies, industry reports, or personalized email campaigns. Take advantage of these steps.

B2B Marketing 52

B2B Marketing Webinar Metrics Marketing AI Marketing & Strategy 52

Marketing Insider Group

MARCH 9, 2020

With today’s analytics programs available on both Google and most social media platforms, you can even identify new market segments to target. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time.

Marketing Budget Creation 260

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 260

Lake One

OCTOBER 26, 2023

So, where does business-to-business (B2B) advertising fit into this strategy? LinkedIn and Social Media With lower cost, display and native in place, we can turn to more expensive, but higher responsive channels like social media. As a thank you. The audience was high value and the kit was too.

Account Based Marketing 63

Account Based Marketing Advertisements Advertising Ideal Customer Profiles 63

MLT Creative

JANUARY 18, 2012

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

The Lead Agency

APRIL 2, 2024

Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. As has been the case for many years now, content is king, and we all know that the bar for measuring quality content is regularly being raised.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Webbiquity

MARCH 10, 2016

Brand-building in the business-to-business (B2B) sphere is a little different from the consumer world. Take a look at this post for more on harnessing social media to your advantage. Case studies, for example, are a great way to showcase your products and tell a story at the same time. Not necessarily.

Ad Building 100

Ad Building Branding Brand Identity B2B Thought Leadership 100

Sharpspring

APRIL 29, 2020

If you’re in the business of marketing, you understand the importance of creating great content. Social media allows you to quickly share your website or blog content with your followers, their followers, and millions of more individuals across the platform. Trade shows or events that your business will be attending.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Savanta

JANUARY 25, 2017

Mapping out the buying process is critical for anyone looking to market or sell in business-to-business (B2B) environments. Approaching B2B buyers through telemarketing or by reaching out directly on social media may make them aware of your brand, but it will be coupled with negative sentiment from the outset.

Buy 120

Buy Process Peer-to-peer Word of Mouth 120

Online Marketing Institute

NOVEMBER 8, 2010

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

The Marketing Blender

MAY 17, 2022

Reading reviews, researching topics, skimming online articles, and browsing social media content. . Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. What social media platforms are they most likely to spend their time on? .

B2B Marketing 52

B2B Marketing Marketing & Strategy Marketing Strategy Content Marketing 52

Leadspace

AUGUST 15, 2019

You want your business-to-business (B2B) customers talking. You’ve established a social media presence. Business White Papers and Customer Case Studies. Can an argument be made that a business audience is more critical of its purchases than a consumer audience? Videos and Blog Posts.

Webcast 48

Webcast Business Case Studies Case Study 48

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Marketing Insider Group

JANUARY 24, 2013

BtoBsocialmedia – BtoBSocialMedia (b2b) offers daily tips on using Twitter, Facebook and other social media to increase brand awareness and social influence. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Social Media Bouncer.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

seo.co

FEBRUARY 21, 2022

best practices for B2B marketing via email, content, social media, and more! B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.). Primary channels include email, SMS, social media, etc.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

Optinmonster

APRIL 9, 2020

Remember to encourage your subscribers to share the post on social media themselves and make it easy for them by including share buttons in your newsletter. This is a great way to grow your email list and introduce your business to new, potential customers. Case Studies and Testimonials. Create Blog Post Roundups.

Newsletter 114

Newsletter Webinar Metrics Peer-to-peer Paid Search Agency 114

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. The conference also includes an awards ceremony: “The Killer Content Awards” (aka, The Finnys) for outstanding business-to-business marketers and campaigns.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Use the appropriate social media channels.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

LeadSquared

NOVEMBER 4, 2020

While digital has become a new reality, B2C (Business-to-Customer) and B2B (Business-to-Business) have suddenly evolved into B2P (Business-to-People) – addressing the fact that the prospect on the other end is a human. 5 Business-specific content (whitepapers, solution documents, case studies).

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Circle Studio

MARCH 8, 2018

Social media icons in the header. When social media was relatively new, firms wanted people to know that they were part of the social conversation. But today, social media is no longer a shiny new object. Highlight awards on the case study for the project that won the award.

Advertising Agencies 83

Advertising Agencies Marketing Websites Ideal Customer Profiles Press 83

Navigate the Channel

NOVEMBER 15, 2022

, and it operates, according to Investopedia, in market segments that include business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business. That’s a lot of business. But because we’re interested in business-to-business (B2B) eCommerce, let’s go deep there. Communication.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract.

SEO 119

SEO Top of Funnel Buyer Personas B2B 119