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Case Study: San Francisco Travel Sets New Agenda For Content Marketing Management

DivvyHQ

Basically, it was siloed chaos,” said Dan Rosenbaum, San Francisco senior manager of content and social media marketing. “We have several calendars, one for blog content and another for email blasts with ‘child’ calendars for business-to-business and business-to-consumer newsletters.

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B2B Social Media Marketing Case Study: My Fortunate Failure

MLT Creative

Call it serendipity or a coincidence, but one of the best friends I’ve met through social media, Aaron Lee , wrote a blog post challenging his readers to think about what positive changes they could make about themselves in the next 30 days. 2) Engage daily on social media (Twitter, LinkedIn and Facebook).

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Before Deep Diving Into B2B Social Media Marketing.

MLT Creative

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects.

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. If your business is a turtle, remember Aesop’s fable and don’t count yourself out of the race. Late to get started.

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A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

basebot John Bottom is tops as a B2B marketing and social media specialist (15,717 followers). dgtlpapercuts Jeffrey Cohen bleeds B2B, and I learn a lot from his tweets and his blog on B2B social media. MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. KentHuffman.

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Content is King in B2B Marketing, but Customers are the Power Behind the Throne

MLT Creative

What should small business to business organizations consider priority relative to customer-facing activities? Today’s empowered consumers in both B2B and B2C aren’t silent and their opinions and perceptions can be gauged in many ways, including keyword alerts, online and phone surveys, social media monitoring, etc.

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&#