Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. Just because you wrote a great white paper or produced a killer video doesn’t mean anybody is going to see it. As most of you have learned, creating content isn’t cheap or easy.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

The Marketing Blender

MAY 17, 2022

Fortunately, there are proven ways to help you properly engage in business-to-business content marketing. Here are five steps to help you create great content and build an effective business-to-business content marketing strategy template. . For example, do they like quick tweets or more in-depth white papers? .

B2B Marketing 52

B2B Marketing Marketing Strategy Marketing & Strategy Content Marketing 52

KEO Marketing

JULY 31, 2017

Technology companies can accomplish their specific needs and goals by pursuing these best practices: Create Compelling Content: If you are a business to business (B2B) technology company, create case studies, webinars, and white papers that demonstrate your experience and thought leadership.

Paid Search Agency 48

Paid Search Agency Practices Companies B2B Thought Leadership 48

seo.co

FEBRUARY 21, 2022

B2B marketing, which stands for business-to-business marketing, is one of two major types of marketing. The other being B2C marketing, or business-to-consumer marketing.). For example, checklists and white papers do well in the awareness stage. In the consideration stage, things like webinars and case studies are ideal.

Business to Business 98

Business to Business Paid Content B2B Marketing Work Management 98

KEO Marketing

JULY 13, 2017

Business to customer and business to business companies are realizing the benefits of digitally connecting with their audiences. Case studies. Look on the digital marketing company’s website for these case studies. . Every reliable digital marketing company will be able to demonstrate its successes.

Paid Search Agency 48

Paid Search Agency Companies Planning Advertising Agencies 48

KEO Marketing

MAY 24, 2017

As a business to business (B2B) company, lead generation is an essential part of your marketing and sales strategy. The following marketing strategies have been found effective in enabling you to find the customers you need as well stimulate business growth. . Invitations to exclusive webinars.

Paid Search Agency 48

Paid Search Agency Marketing Strategy Marketing & Strategy B2B Marketing 48

KEO Marketing

MARCH 15, 2016

A service that specializes in providing content to a wide range of business clients now has a new resource to offer content-related data and insights to those clients, particularly those in the business-to-business sector. The acquisition seems to make sense.

Startups 48

Startups Marketing Automation Services Marketing Management B2B Marketing 48

KEO Marketing

JULY 21, 2017

Business-to-business (B2B) focused companies use a variety of marketing programs in their attempts to generate sales leads. For example, a valuable prospect may provide her email to receive access to a white paper. However, 51% of them do not have a marketing strategy in place.

Inbound Marketing 48

Inbound Marketing Allocation Account Based Marketing Paid Search Agency 48

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. There’s often a significant back-and-forth between the seller and the potential client where the prospective customer will read up on case studies, watch product demos and negotiate a contract.

SEO 121

SEO Top of Funnel Buyer Personas B2B 121

Marketing Insider Group

JUNE 30, 2020

Newsletters can do everything from promote your latest blog post or case study, talk about upcoming seminars or webinars, serve as a mini-article, and more. White Papers. White papers need to be some of your best content. Another great benefit of white papers is that you can break it down into smaller pieces.

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

markempa

AUGUST 17, 2007

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. The workhorse of business-to-business direct mail is still the one-page, personalized letter sent in a #10 envelope.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

Marketing Insider Group

JANUARY 24, 2013

. @ MarketingSherpa – MarketingSherpa – MarketingSherpa provides B2B and consumer marketing professionals practical case studies, research, and training on email, demand gen, search, social, and more. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Industrial Marketing Today

OCTOBER 2, 2010

Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers. Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

EMagine B2B Blog

FEBRUARY 27, 2018

Business to Business Direct Marketing. Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social. Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Scientific Advertising.

Account Based Marketing 52

Account Based Marketing Paid Search Agency Work Management Sales Qualified Leads 52

EMagine B2B Blog

FEBRUARY 27, 2018

Business to Business Direct Marketing. Content” means blog posts, white papers/e-books, case studies, articles, videos, website copy, online courses/webinars, e-mail and social. Some of my early favorites consisted of: Managing Sales Leads: How to Turn Every Prospect into a Customer. Scientific Advertising.

Account Based Marketing 48

Account Based Marketing Paid Search Agency Work Management Marketing & Strategy 48

Exo B2B

MAY 16, 2018

As professionals or companies engaged in a Business-to-Business (B2B) marketing process, there is something we should ask ourselves when we publish a blog post, a case study, or a white paper. How do we make sure that what we publish doesn’t just look authentic but, actually is?

B2B Marketing 40

B2B Marketing Content Marketing Advertising Agencies Paid Search Agency 40

Industrial Marketing Today

SEPTEMBER 3, 2010

Content marketing does not mean churning out white papers, case studies, articles, blog posts, podcasts and webinars for the sake of putting out content. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. Specifically, many marketers consider SEM to primarily be a B2C (business-to-consumer) space. ?SEM for B2B is a different space than consumer marketing.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Industrial Marketing Today

APRIL 22, 2010

I also found a fascinating video interview on Andrew’s blog that really drives home the point with a case study featuring Mr. Fred Whyte, President of STIHL Inc. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Distribution 60

Distribution Web 2.0 Lead Ranking Privacy Policies 60

Industrial Marketing Today

JULY 29, 2010

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Anything Goes Marketing

JANUARY 25, 2007

Just because you are targeting a business, does it need to be all about newsletters and white papers? It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for).

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Exo B2B

JUNE 5, 2018

To do this, the most commonly used content vehicles are: White papers. Customer case studies. Blog posts and other articles. Slideshows or other similar presentations. Videos and podcasts. The ability to decipher trends is no longer enough.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership B2B Marketing Planning 40

ClearVoice

DECEMBER 18, 2023

You can create white paper content tailored to the needs of your target e-commerce accounts. The white paper can include e-commerce automation use cases and success stories that mirror your audience’s pain points and the outcomes they’re looking for in a martech solution. Let’s say you provide a marketing automation platform.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Industrial Marketing Today

SEPTEMBER 13, 2010

White papers: Without a question, this continues to be the most effective content to build your in-house list. White papers remain the most important content to get individuals to register with an 80% registration rate and 68% of white paper readers contacting a vendor or distributor for more information.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

JUNE 29, 2010

We are all used to seeing case studies and they are powerful marketing content. Use a social publishing site like scribd.com to gain a larger audience for your white papers. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Get Engineers Can Sell white paper now.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JANUARY 26, 2010

The content doesn’t have to be dull text; it could be a blog with posts written by in-house experts, “how-to” videos or white papers that position your company as a “thought leader” within the industry. Use case studies to demonstrate tangible results. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

MLT Creative

JANUARY 18, 2012

In most cases it makes sense for our clients to be blogging, providing white papers, case studies, video and other content that will be helpful to their customers and prospects. Create a clear, consistent identity for those who will be representing your business, and approach social media first as a good listeners.

Social Media 40

Social Media Advertising Agencies Social Marketing B2B Marketing 40

Industrial Marketing Today

MAY 14, 2010

What do you do when the bulk of your marketing content, with the exception of case studies is product focused? an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Unbounce

JULY 2, 2019

Gain Credibility with White Papers and Case Studies. While white papers and case studies are one type of classical passive content, they deserve special attention in SaaS marketing. White papers. In terms of SaaS marketing, a white paper represents a theory behind your product or technology.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

ClearVoice

OCTOBER 27, 2023

Search engine optimization (SEO) has become a vital cornerstone for B2B (business-to-business) marketing strategies. Businesses are often looking for long-term partnerships, and the SEO strategy needs to support this extended buying process. Consider a B2B SEO campaign for a cybersecurity firm.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SEO 97

MLT Creative

JUNE 2, 2010

We were pretty enthusiastic about a recent campaign that leveraged a wealth of quality content - white papers, podcasts, case studies - and used both inbound and outbound channels to get in front of the right prospects. Within our discussion, an art director asked if we all agreed that the campaign followed "best practices."

Practices 40

Practices B2B Thought Leadership Thought Leadership Best Practices 40

Stevens & Tate

DECEMBER 27, 2022

How you market your brand depends greatly on who your audience is, which is why b2c (business to consumer) and b2b ( business to business ) marketing are very different strategies. As such, your email marketing strategy is going to depend heavily on whether or not you’re marketing b2b or b2c. How Customers Respond.

Email Marketing 116

Email Marketing B2B Marketing Buying Cycle Planning 116

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Ideal Customer Profiles 53

Ideal Customer Profiles P2P Opt-out Enterprise Management 53

ERDM

JANUARY 22, 2019

By using customer insights and authentic self-defined preferences, however, it is possible to achieve a fivefold increase in response and engagement rates, as demonstrated in the case study in this paper. Traditionally, marketers put customers into one of two buckets: business-to-business (B2B) or business-to-consumer (B2C).

Ideal Customer Profiles 49

Ideal Customer Profiles P2P Opt-out Enterprise Management 49

Online Marketing Institute

JUNE 26, 2009

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process. One of the key objectives of American Business Medias strategic plan is to enhance the marketplaces knowledge of the power and value of business info rmation.

Research 40

Research Marketing Management Media Planning 40