Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Related posts: Business Blog Writing and Content Marketing: Come on, light my fire!

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

PureB2B

AUGUST 28, 2018

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. Why It’s Important to Research Your Sales Leads. So, when and where do you come in?

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Valasys

MAY 24, 2021

The business blog must have attractive content to generate the target leads. By having quality blogs on the website, the visitors will share them on social platforms. In order to have more traffic on your blog and generate more leads you must focus on the following points: 1. Lead Conversion Opportunities.

Lead Generation 52

Lead Generation Lead Ranking Generation Buyer Personas 52

PureB2B

AUGUST 28, 2018

Not everyone’s a natural-born salesperson, and for a lot of professionals, the sales call is a daunting task. You think you used the right language , prepared for the call, and worked hard on understanding what to offer a particular lead. Why It’s Important to Research Your Sales Leads. So, when and where do you come in?

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

PureB2B

MAY 18, 2016

Opting out of the blogging phenomenon makes a business seem like they don’t want to build a relationship with their customer, and in this day and age, that’s just shortsighted. Why You Should Blog for Your Business. Blogging can help you generate leads. Business Blogging Tips. Know Your Goal.

Top of Funnel 62

Top of Funnel Lead Scoring Lead Ranking Generation 62

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. This white paper aims to change that perception of them.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JANUARY 3, 2011

Are you leaving additional sales leads and revenues on the table? Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. By not using every opportunity to generate high-quality leads, they may be leaving money on the table. Happy New Year!

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. Thought leadership, SEO, lead generation? So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. What are your goals?

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Marketing Insider Group

FEBRUARY 23, 2021

Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. They should also help lead readers to the next stage in the buyer’s journey. Empower your sales and marketing teams to share real client success stories and understand how their efforts affect positive change.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

SendX

DECEMBER 28, 2020

With it, you can launch marketing campaigns, save the contact information of your customers and potential customers, spot sales opportunities in your business and take note of issues that happened in the course of delivering service to your customer. However, some digital marketers use either of them to generate B2B leads.

Work Management 195

Work Management Marketing Management CRM Email Marketing 195

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Sales prospects have high expectations as well. Marketing is increasingly charged with managing not just communications and lead generation, but the end-to-end customer experience. B2B marketing teams will be held accountable for more of the lead-to-revenue process. And measure them?

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

AUGUST 13, 2013

For instance, business blogging. What''s the difference between regular blogging and business blogging? What Is Business Blogging? Business blogging is a marketing tactic that uses blogging to get your business more online visibility. I still don''t know what blogging is!

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Create Your Lead Generation Channels. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It just sort of slips out when clients ask me how can I generate more leads and keep people coming back to their websites. If someone in marketing says "I want to blog" make sure you set similar guidelines.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Zoominfo

JANUARY 28, 2019

Discussions will dive into topics related to sales, marketing, recruiting, business growth, and of course, data. Whether you’re looking for a daily dose of inspiration or simply want to network with the best in the business, #ChatZoomInfo is for you. B2B Sales and Marketing Alignment. Business Blogging.

Zoominfo 157

Zoominfo Twitter Account Based Marketing Cold Calling 157

Webbiquity

DECEMBER 6, 2022

Affiliate sales support independent publishing. That seems a bit low compared to other studies, such as reporting by Neal Schaffer that 65% of content marketers say blogs are their most-used format, 59% of B2B marketers say blogs are the most important tool they use, and the benefits of business blogging are beyond compelling.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Industrial Marketing Today

MAY 11, 2010

The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Webbiquity

APRIL 5, 2022

” For example: “Elected officials who lead states that are on the coasts should regulate building in flood plains. ” Affiliate sales support independent publishing. “For those unaware, the B2B market requires an appropriate marketing strategy for acquiring high-profile leads.

Copywriting 327

Copywriting Marketing Budget Budget Programs B2B Sales 327

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Adobe Experience Cloud Blog

DECEMBER 6, 2009

Schwartz helped to create ZoomInfo’s new blog, Follow the Lead , which provides the latest news and analysis for sales and marketing execs. ZoomInfo has created an industry-recognized sales and marketing blog that has become quite popular very quickly. We noticed that there is a lot about Sales 2.0.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

The Point

JULY 30, 2020

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Make sure you can measure the blog’s contribution. from your Blog ”.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Hubspot

JUNE 20, 2013

Now, marketers publish on unlimited space, compete for readers’ attention with the near-limitless content on the web, and use content to convert visitors into leads. Still … somehow, we assumed this format was the best way for marketers to transmit information online to convert visitors into leads. Have no fear! What do you think?

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Webbiquity

MARCH 13, 2019

But, they’re clueless when it comes to generating leads via their website. But, at the end of the day, they need to generate “leads” that get fed into some kind of offline sales process—just like most b2b [and many b2c] companies do. Inbound Leads. Unfortunately, “Leads. Inbound Leads.”

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Drive leads and sales. But how exactly do you write a great (or even good) B2C blog post? The sales funnel covers the: Awareness stage.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Zoominfo

JUNE 28, 2018

We won’t go as far as to say you should forgo important tasks to do some light reading—but we definitely recommend taking a well-deserved break once in a while to check out the leading resources for recruiters. Here are our ten recruiting blogs to bookmark today. Not sure where to start? We’ve got you covered. Let’s get into it!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Webbiquity

MARCH 20, 2018

The original term “weblog” was shortened to just “blog” a year later, and that term was named Merriam-Webster’s word of the year in 2004. Business blogging is now commonplace. Three-quarters of B2B marketers and 61% of their B2C counterparts use blogs as part of their social media content.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

Writing on the Web

AUGUST 13, 2014

This software would compile all the results from your content including sales, referrals, downloads, subscriptions , and inquiries and give you an overall success rating. Is it: Sales. Phone calls and lead generations. E-newsletter 75%. Articles…56%. Landing pages… White Paper… Free Report… etc.

Content Marketing 100

Content Marketing Planning Content Landing Pages 100

Hubspot

DECEMBER 29, 2011

To get the time, you'll have to lobby your boss for more resources, and that means convincing your boss that blogging is actually worth your time, your effort, and his money. This blog post (how meta is that?) Is blogging really effective? 57% of businesses have acquired a customer through their company blog.

Business Blogging 28

Business Blogging Stats Business Inbound Marketing 28

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. It has the power to grow a business. Lead generation and the death of the cold call.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Neil Patel's website and some of his posts: How to Remarket Leads Who Won’t Respond to Your Emails Through Google Ads.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

ClearVoice

MAY 26, 2022

Putting yourself in your target customers’ shoes is one of the easiest was to generate ideas for your blog. Now, you may be wondering if you really need a blog or content marketing in general. Maybe most of your business comes from referrals. Or your sales team does the majority of the selling legwork.

Business Blogging 52

Business Blogging Work Management Business B2B Thought Leadership 52

The Lead Agency

NOVEMBER 11, 2019

The writer gets authority, qualified traffic, links, and leads, while the blog host gets another perspective for the content on their blog. In addition, 62.96% of people perceive blogs that have a number of contributors to be more credible. Shorten the Sales Cycle Content marketing isn’t easy.

SEO 48

SEO High Quality Lead Marketing Budget Advertising Agencies 48

ViewPoint

JULY 25, 2013

Online content in the sales and marketing industries is dynamic and constantly changing. Running A Successful Business Blog: Why It Pays to Post. Learn why Anothony says his blog is "an outstanding ROI." It’s been a fun take on B2B sales and marketing with candid input from leaders in our industry. Via Funnelholic.

PointClear 120

PointClear B2B Marketing Trends B2B 120

ClearVoice

JUNE 14, 2022

Especially if you’re creating B2B content intended to strengthen your brand, conversions, and sales. Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. Definitely not.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52