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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. 58% of buyers said their decision process was longer in 2017 than in 2016; just 10% said purchase time decreased. 3: Nine Social Media Marketing Stats You Can Use. #4:

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34 Compelling Content Marketing Stats and Facts

Webbiquity

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. The most effective B2B content marketing tactics are in-person events (cited by 69% of marketers), webinars/webcasts (64%), video (60%), and blogs (60%). V3B Blog ).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. 12 WPO, Inbound and Content Marketing Stats. 8 SEO Stats and Facts. 3 Email Marketing Stats.

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Where Do Case Studies Fit into Your Content Marketing Strategy?

Marketing Insider Group

In 2020, 87% of consumers read local business reviews online. 95% of people say reviews influence their purchasing decisions. Clearly, people care about what others have to say about businesses they’re considering. 92% of people will look for social proof before making a purchase. Add to Your Blog. Source: Wyzowl.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Turn Stats Upside Down. I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Put Stats Back in Context. Here is a comparison, from the same study: 41% purchased a product because they saw a banner ad on a tablet.

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199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

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16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

As winter comes to an end, so too does the Winter Wonderland of Marketing Stats series that’s been running here over the past few months. This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. Stratabeat ). Stratabeat ).

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