Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

JULY 9, 2010

Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. You need to rethink your business model first and fast.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Brandpoint

DECEMBER 27, 2018

A lead is someone who is likely to value, and eventually purchase, the products or services your company offers based on a set of predetermined characteristics. Automated emails. Automated emails do a lot of the heavy lifting when it comes to lead generation, especially if you’re implementing a marketing automation program.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. Popup tools. Google Docs.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. Additionally, online business queries have been shifting rapidly towards mobile for the past few years. Should PPC replace organic marketing? LinkedIn Ads.

Paid Content 101

Paid Content Lead Ranking Lead Scoring Lead Gen 101

Zoominfo

OCTOBER 5, 2021

Consumers know what they want, and they aren’t afraid to say no to a service or product that doesn’t meet their needs. In addition to creating a better user experience, personalized marketing provides a host of benefits to your overall company brand. Marketing personalization can help you avoid these problems altogether.

Marketing AI 130

Marketing AI Personalization Work Management Marketing Management 130

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Should You Use Foursquare for Your Business? CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). B2B Social Media: Why Do Business Professionals Use Social Media? Content Marketing Results: Landing Pages Rule , July 12, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The Point

JULY 30, 2020

The second method is to have links to gated content in the sidebar of each and every blog post as well as the home page. Make sure you can measure the blog’s contribution. At a minimum, that means attributing content downloads and subscriptions to the blog via your marketing automation platform.

Demand 220

Demand Lead Ranking Lead Scoring Marketing Budget 220

Hubspot

JUNE 16, 2020

Use this process, with a tool like Ahrefs , to understand what to write about to better serve your customers. Come up with a log of topics your keywords will fall under, such as "Marketing Automation," "Marketing and Sales Alignment," and "Product Launches.". Keep the structure of your posts consistent.

Enterprise Management 99

Enterprise Management CMS Development Marketing Automation Services Marketing Management 99

Marketing Insider Group

SEPTEMBER 14, 2020

Blogging Stats. Industries that blog tend to reach 55% more web traffic. About 57% of industries have gained a customer through their business blog. Content marketing lead generation figures show that most marketers blog as one of their key content marketing strategies. Cisco; Optinmonster).

Stats 336

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 336

SmartBug Media

NOVEMBER 18, 2022

The foundation of inbound marketing is content. Different tools are used to build this content—including search engine optimization (SEO), business blogging, and more—and analyze the performance data to scope your marketing efforts. Automation Automation goes hand in hand with marketing these days.

Inbound Marketing 98

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads 98

PureB2B

AUGUST 28, 2018

Still, your prospect keeps talking about your competitors, asks for a service you don’t offer, or remains disinterested and nonchalant throughout the whole ordeal. What channels or platforms do they use to research the solutions to their problems? Take note of their business size and the number of employees they have.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Marketing Charts ). Marketing Pilgrim ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Anything Goes Marketing

SEPTEMBER 4, 2006

Add a picture and a short paragraph about who you are and where your from to your blog to show that you are a human just like your readers are. In addition, listing your credentials can add credibility to your blog focus. I have a good idea as to what I'm blogging about. Tags: business blog lead generation.

Traffic 100

Traffic RSS Blogger Eloqua 100

Single Grain

FEBRUARY 17, 2022

SaaS applications comprise around 70% of total company software use. There is no doubt that SaaS is the future, and businesses are leveraging the power of several SaaS tools and solutions to optimize their business processes. Book My Free SaaS Marketing Consultation . Top 5 SaaS Marketing Agencies.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Marketing Agencies 1 Marketing Budget 59

Industrial Marketing Today

SEPTEMBER 13, 2010

It is critical that your company be found early and often in the initial phases if you hope to make it to the short list of vendors who are asked to submit a RFQ. One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. This is where marketing automation software can be a big help.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. What has changed is how important video has become on every platform and channel. It’s no longer just one piece of your overall marketing plan. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years.

Video Marketing 101

Video Marketing Sales Management Work Management Marketing Management 101

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. after they surveyed more than 1,200 purchasing decision makers in small, medium, and large companies throughout the United States and Western Europe who are responsible for buying high-tech products and services.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28

PureB2B

AUGUST 28, 2018

Still, your prospect keeps talking about your competitors, asks for a service you don’t offer, or remains disinterested and nonchalant throughout the whole ordeal. What channels or platforms do they use to research the solutions to their problems? Take note of their business size and the number of employees they have.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Optinmonster

OCTOBER 29, 2023

Social Media Blogging Statistics 66% of marketers reported using blogs in their social media content in 2017. LinkedIn is the most effective social media platform for delivering content and securing audience engagement. of bloggers promote their blog posts via social media. million blog accounts as of January 2019.

Statistics 105

Statistics Paid Content Stats Blogger 105

Industrial Marketing Today

DECEMBER 22, 2010

Marketing Automation vs. Inbound Marketing. Marketing automation is very effective in moving prospects through the middle of the marketing funnel until the handoff to sales and provides a good closed-loop system for lead recycling that would otherwise go to waste. Source: Marketing Sherpa/ KnowledgeStorm).

Top of Funnel 60

Top of Funnel B2B Thought Leadership Marketing Analytics Tools Curation 60

Industrial Marketing Today

JUNE 15, 2010

I am referring to updating, maintaining and sometimes marketing their industrial websites. My opinion is somewhat biased because I am an industrial and B2B marketing consultant. I make my living providing marketing services including designing and marketing industrial websites. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Therefore, the easier you make it on them to share your site content, the more likely you are to be included in the final shortlist of vendors.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Magisto

SEPTEMBER 23, 2019

If you’re working in marketing, chances are you are continuously dealing with either a team that works on social media, or you, yourself are working with social media sites and social media tools on the daily. Algorithm – The algorithm refers to the program that sorts out all the available content on the social platform.

Social Media 64

Social Media Social Marketing Cost Per Thousand Work Management 64

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. One of the best landing pages (actually targeting several different audiences, all rolled into one) that I’ve seen is for Cisco Eos software platform.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Biznology

APRIL 7, 2016

A form on your website allows customers to interact with you at any time and will keep you from losing business. Automated Marketing System. There are two parts to an automated marketing system, the offensive and the defensive. This will help you adapt more effective marketing campaigns. Business Blog.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

PureB2B

JUNE 29, 2021

Niche businesses benefit more from proper targeting way more than mainstream companies. Although any company can use targeting to build an audience and get new consumers, companies that serve a specific sort of client or provide a specific sort of service will find it even more helpful. Get Visibility for Your Expertise.

Inbound Marketing 62

Inbound Marketing High Quality Lead Planning Paid Search Agency 62

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. The focus is squarely on you, your company and its products and services.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Brandpoint

DECEMBER 5, 2018

For those who love to blog or do it as their full-time gig, here are some ways to write blogs faster without sacrificing quality. Related content: Is Business Blogging Still Worth It?]. There have been a few times in my writing career where I’ve tried to go full-Jedi and write a blog blindly.

VALS 107

VALS Barriers Skype Wikipedia 107

ActiveDEMAND

APRIL 18, 2016

Let us explain… Time after time, when evaluating what makes service unique, it comes down to two simple elements: Attention to an individual and a personal twist. What’s more, videos are commonly shared and easier to recall than equivalent text descriptions of a business. Get Started with ActiveDEMAND today! Try it for free today!

Marketing Automation Services 40

Marketing Automation Services Ad Building Brand Identity Branding 40

Single Grain

MAY 5, 2022

Content marketing is one of the most valuable tools in any company’s digital arsenal: 97% of survey respondents in 2021 said they believed content marketing was an important part of their overall advertising strategy. The Benefits of Hiring a SaaS Content Marketing Agency.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Ad Agencies CMS Development 59

Industrial Marketing Today

SEPTEMBER 3, 2010

They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics. Are your company, products and services visible in various online channels used across the stages?

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Hubspot

APRIL 5, 2013

Many marketers stick to mass emails, because they are limited by technology. Much of email segmentation and lead nurturing is only made possible through marketing automation software and contacts databases. But even for those who have the software, finding the right lead nurturing strategy is a tough one.

Marketing Automation Services 28

Marketing Automation Services Marketing Automation Email Marketing Automation 28