Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. So put on your teacher hat , and read on to learn how to write a how-to post like a blogging pro. Have you mastered the powerful how-to post for your business blog?

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28

Webbiquity

FEBRUARY 8, 2011

Research from HubSpot shows that small businesses with blogs have twice as many Twitter followers as those who don’t. Increased search engine visibility, targeted traffic and enhanced brand image are just a few of the benefits of business blogging. So what’s next for B2B blogging? Share this on Bebo.

Aggregage 100

Aggregage Trends B2B B2B Thought Leadership 100

PureB2B

AUGUST 28, 2018

While your marketing automation software or data analytics tools will likely provide behavioral data that can enlighten you about your lead’s readiness to buy, these individual behavioral triggers are not indicative of their real intention or motivation. Business Blog. Check out the topics they talk about on their blog.

Research 94

Research Sales Qualified Leads Marketing Automation Services Work Management 94

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

APRIL 24, 2012

Stanford Smith obsesses about how to get small business blogs noticed and promoted at Pushing Social , except when he’s chasing large mouth bass! We’ve discussed the benefits of social business. Add staying power to your promotion by creating a series of blog posts supported by Twitter, Facebook, and LinkedIn promotion.

Content Marketing 132

Content Marketing Planning Paid Search Agency Case Studies 132

Writing on the Web

APRIL 11, 2011

But you run a business, maybe you’re a professional who offers services such as coaching, health care, financial planning, speaking? You’re not selling widgets or software. And, it gets multiplied on websites, blogs, Facebook, LinkedIn, Twitter, and videos on YouTube, to the point that people tune out.

Rules 100

Rules Content Digg Custom Publishing 100

PureB2B

AUGUST 28, 2018

While your marketing automation software or data analytics tools will likely provide behavioral data that can enlighten you about your lead’s readiness to buy, these individual behavioral triggers are not indicative of their real intention or motivation. Business Blog. Check out the topics they talk about on their blog.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Blog: not for everyone. Share this on LinkedIn.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

JUNE 16, 2010

I stopped using Dreamweaver software for my websites over two years ago, and started afresh using a custom-designed Wordpress platform. Share this on LinkedIn. Once set up, you can easily publish fresh content, write sales copy, add product pages, and benefit from the facility with which Wordpress works with the search engines.

Marketing Websites 100

Marketing Websites Ning Digg Buzz 100

Writing on the Web

FEBRUARY 2, 2011

To make money online , you need systems and software helpers. Share this on LinkedIn. I’m curious… what web tools could you absolutely not live without? I don’t try them all out, it tends to drive me nuts to have too many distractions and things to learn. Share this on Facebook. Share this on FriendFeed.

Tools 100

Tools Digg Blogger Work Management 100

Industrial Marketing Today

APRIL 21, 2010

To find answers to that question, I went to HubSpot’s Lead Generation Marketing Hub and I found an incredible video featuring Holly Allison , vice president of marketing at Vico Software , a successful Boston-area startup that provides construction software to engineers and contractors.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. You need to rethink your business model first and fast. Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 15, 2010

Success story #2: Developer of software suite for the upstream oil & gas industry The client’s old corporate website was designed by us to put a sharper focus on their target audience of reservoir and production engineers, operations personnel and upper management in oil and gas production companies.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Webbiquity

NOVEMBER 21, 2011

Over the last decade, business blogs have gone from being a novelty to a leading-edge practice to an essential element for any company seeking to optimize its presence on the web. Why are so many companies now embracing blogging? Why are so many companies now embracing blogging?

Business Blogging 100

Business Blogging CMS Development Work Management Marketing Management 100

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. I have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.”

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Marketing Insider Group

SEPTEMBER 21, 2020

I’ve seen it happen with our clients time and again, as well as with our company blog. My own business depends on creating blog content that outranks my competitors. While cultivating a winning business blog requires commitment and planning, it’s not as hard as most business owners think. Share Regularly.

Top of Funnel 299

Top of Funnel Paid Search Agency Companies Marketing Automation Services 299

Industrial Marketing Today

SEPTEMBER 13, 2010

This is where marketing automation software can be a big help. Industrial Marketing Today Previous post: Content Auditing and Mapping it to the Industrial Buy Cycle Next post: B2B Lead Generation Using a Business Blog FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds.

Lead Generation 62

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 62

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 8, 2010

Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs. As such, you are solving the problem of inefficient cost management because at the end of the day, your software helps business owners save money.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

PureB2B

AUGUST 3, 2016

But if there’s one thing we’ve yet to find a machine able to do properly, it’s crafting a compelling blog post. Sure, there’s software that can pull content off the internet for you. It’s as close to automating blog posts as you can get, but be forewarned, as these typically create posts based on RSS feeds.

Lead Generation 48

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 48

Industrial Marketing Today

AUGUST 24, 2009

For example, no software in the world can flag the error between their and there. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Hubspot

APRIL 3, 2012

His top-rated business blog, Understanding the Sales Force , is read by thousands of sales and marketing leaders. Here's how they are doing it: 1) Utilize the nuanced features of LinkedIn. If you're a B2B marketer, LinkedIn should be an invaluable source of lead generation for your business.

Ideal Customer Profiles 28

Ideal Customer Profiles Salesforce.com Enterprise Management Marketing Proposals 28

Hubspot

JUNE 12, 2012

Here at HubSpot, we use our own keyword tool to look up that information to inform our blogging, but if you don't have a subscription to HubSpot software, you can use Google's Keyword Tool. 4) LinkedIn Polls. Many people aren't aware that LinkedIn actually has a free polling feature for groups. 5) Data-Rich Websites.

Blogger 28

Blogger Top of Funnel Tools Business 28

Hubspot

APRIL 6, 2012

Unlike blog posts, ebooks are high-commitment pieces of content because of their length, so you need to make sure you're demonstrating the value up front in a compelling way. For instance, one HubSpot ebook is titled 15 Business Blogging Mistakes & Easy Fixes with the subtitle, "How to Fix the Most Common Blogging Bloopers."

Design 28

Design Top of Funnel Work Management Marketing Management 28

Webbiquity

SEPTEMBER 25, 2018

Data from the report was supplemented with examples from B2B technology companies as well as research from other sources, including LinkedIn’s marketing group. Possibly the most ubiquitous B2B content marketing practice is blogging. According to the Content Marketing Institute , 79% of all B2B companies have a blog.

Work Management 253

Work Management B2B Marketing Marketing Management B2B Thought Leadership 253

Hubspot

OCTOBER 19, 2010

This post is based on a question asked by the team at Rocket Matter, legal practice management software. Helpful Links: Learn more about why every business should blog and learn a few Business Blogging Lessons From Google's Chief Blogger. Spend 30% on Calls-to-Action and Landing Pages. Spend 10% on Social Media.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Hubspot

MAY 3, 2012

You know, those buttons you see to the left of this blog post that let you tweet, +1, LinkedIn share, Facebook like, and even sometimes pin our content. 3) Get New Blog Subscribers. Your business blog houses some of your best content, and it's all form-free! 7) Conduct a Survey. do you know what we sell?

Landing Pages 28

Landing Pages Case Studies Case Study Click Rate 28

seo.co

NOVEMBER 8, 2021

HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. Buffer Blog. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

JUNE 30, 2009

Subscribe to our RSS Feed Subscribe via Email Your email: Learn Inbound Marketing Inbound Marketing Software Learn how HubSpot can help turn your business into an inbound marketing machine. Submit guest post ideas to rburnes[at]hubspot[dot]com. BONUS ANSWER: I put some of my content out into SEVERAL places.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Hubspot

JULY 13, 2010

Email marketing is one of the most cost-effective lead generation methods online, so investing in the right email service provider and email merketer can facilitate big business gains. Business Blogging - Blogging is a multi-purpose tool for businesses.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Online Marketing Institute

MARCH 24, 2011

link] 11 Pro Tips for Better Business Blogging | Accounting and Small Business /Beverly Shares [.] 11 Pro Tips for Better Business Blogging. link] fershers is this mashable’s way of asking us to follow these bloggers’ twitter and like their fan page? From Mashable [.]

Business Blogging 40

Business Blogging Tips Business Classified Ads 40

seo.co

MARCH 8, 2020

HubSpot Blog. In addition to offering industry-leading digital marketing software, HubSpot’s blog is known for being one of the most innovative and resourceful in the industry. Buffer Blog. The Buffer blog provides a constant stream of ideas from industry leading marketers and social thought leaders.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Buzz Marketing for Technology

JULY 22, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Social Software Group. AltEnergy Blog. Elizabeth Lawley. Lawrence Lessig. High Macleod. Ross Mayfield. Carson McComas. Rob McNair-Huff. MetaCollab. Jonnie Moore. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Valasys

JULY 19, 2021

This depends on the efforts you’ll exert and of course, the adoption of some new technologies that could help your business. Start a Business Blog. A superb blog is one of the surest ways to make your business grow, irrespective of the fact that it’s online or offline. Social Media Marketing. With over 2.85

Tips 52

Tips Planning Business Paid Search Agency 52

Buzz Marketing for Technology

JULY 24, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Social Software Group. AltEnergy Blog. Elizabeth Lawley. Lawrence Lessig. High Macleod. Ross Mayfield. Carson McComas. Rob McNair-Huff. MetaCollab. Jonnie Moore. Dina Mehta. Misbehaving. Gary Lawrence Murphy. Michael J Notio.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Hubspot

APRIL 26, 2013

When it comes to the role of business blogging in inbound marketing, there''s no question that it fits quite nicely into the ''Attract'' stage of the methodology. Not only can your blog help you bring in qualified visitors that you can convert into leads; it can also be a powerful lead nurturing tool. 1) Implement Smart CTAs.

Top of Funnel 28

Top of Funnel Business Blogging Marketing Automation Services Sales Qualified Leads 28