Business Blogging, Inbound Marketing, Information, Twitter and Youtube

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

JANUARY 2, 2013

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. What do buyers really want from social media marketers? Marketing Charts ). eMarketer ).

Paid Content

Paid Content Stats Social Media Paid Search Agency

Breaking Down the Inbound Marketing Mix

Hubspot

OCTOBER 19, 2010

Inbound marketing takes time, but most marketers only have a few hours in the schedule that they can carve out for inbound marketing, which can make prioritizing activites extremely difficult. If you only have a few hours to dedicate to inbound marketing per week, how should you allocate your time?

Marketing Mix

Marketing Mix Inbound Marketing Allocation Work Management

The Ultimate Inbound Marketing Glossary

SmartBug Media

NOVEMBER 18, 2022

I remember my first marketing job like it was yesterday. My boss, the marketing director at the time, asked me: “Do you know what inbound marketing is?”. I knew marketing was about branding, sharing product information, and understanding consumer psychology. What Is Inbound Marketing?

Inbound Marketing

Inbound Marketing Top of Funnel Lead Ranking Sales Qualified Leads

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Now, B2B content marketing’s agenda is to educate and inform customers and prospects. Content Marketing’s slogan is – “Don’t pitch. Educate, inform and provide value to customers and prospects. Your business will grow.&# (See Content Marketing – The Ultimate Cheat Sheet ).

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

According to Bob Carrigan, CEO of International Data Group , “It [content] fulfills the promise of the Web, which is relationship marketing.” Using content or Inbound Marketing , you are able to make that key connection with your prospects by delivering specific content needed in order to make an informed decision.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

And they use different sources to get their information. Understanding and building accurate profiles of different personas requires a close alignment between sales and marketing. What marketing content you serve at each phase of the buying cycle also matters.

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. Primary goals of marketing content in the early stages of the buy cycle There are two main goals that your content needs to achieve in the early stages.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

He also said, “Use of information from social media sources and web mining is growing as sales professionals are looking to leverage every piece of intelligence they can find to help progress deals.&# Wait a minute, isn’t that what Content or Inbound marketing is all about? .&#

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

A B2B blog is the perfect online tool to accomplish that. If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? I say you need both. That’s all you need for now.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Blogger

Blogger RSS Inbound Marketing Internet Marketing

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

By the time buyers reach the Procurement stage, supplier Web sites and catalogs are the most important information sources. Those that drop off the list are often those who did not provide the right level of information to buyers or did not meet some other perceived or real need in the buyer. There are plenty of charts and graphs too.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

There have been many studies done over the years that indicate that price information is the very reason why most B2B buyers visit a vendor’s website. The results from three separate studies confirm this: 61% of engineers surveyed indicated pricing information as one of the primary reasons to visit a vendor’s website.

Sales Management

Sales Management Pricing Price Marketing Websites

5 Tips for Launching a Successful Rankings List

Hubspot

APRIL 12, 2011

Check out her posts on the StudentAdvisor Blog for the latest in college news. When it comes to business blogging, lists are an excellent accessory to have in your content generation toolbox. What readers don't want to do is spend the necessary hours researching information to figure it out on their own!

Tips

Tips FAQ RSS Social Media

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Develop your message: Put some thought into who, what and why about your business. Provide this information in plain English with compelling reasons for people to do business with you. Don’t lapse into obvious corporate marketing speak to sound important (see point #4). Use case studies to demonstrate tangible results.

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work. Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites.

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

A content audit is a process of mapping out the content you already have and matching it to the content you will need as determined by your marketing goals and/or new site map. According to Jeff Ogden, the Fearless Competitor , you are going to need two critical pieces of information to conduct a content audit.

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

In the later stages, supplier Web sites and catalogs are the most important information sources. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance

Relevance B2B Marketing Web 2.0 Branding

Tried and True Techniques for Fusing Offline and Online Marketing

Hubspot

MARCH 1, 2012

The quest to become completely reliant on inbound marketing is easier said than done. The truth is, not everything can always be perfected online alone -- but you should still make an effort to fuse your online and offline marketing to get the most out of all your marketing campaigns. With some inbound wisdom of course!

Online Marketing

Online Marketing Paid Search Agency Advertising Agencies Planning

7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

APRIL 30, 2010

With a majority of marketing efforts going digital, that means even more content is needed. Not just any content, but ideas, information and expertise they find relevant and helpful for answering questions they have about problems they’re trying to solve. Designing content for 1X use is wasteful.

Planning

Planning B2B Marketing Emarketing B2B

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Studies have shown that people retain information quicker and longer when you engage their visual senses. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. Just building a business blog is not going to help you drive traffic or generate leads. On-site SEO refers to changes that you can make within the code of your blog. What is On Site SEO?

Optimization

Optimization SEO Buying Cycle Web 2.0

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

The more detailed and specific information you can provide with the least number of search queries or clicks, the better will be the user experience. The shelf life of your content is pretty short because new information is generated very quickly on the Internet. That’s good news but it also creates a credibility problem.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

How Lack of Marketing Content Can Derail Your Website Redesign Project

Industrial Marketing Today

JUNE 3, 2010

Solving the content conundrum It is our responsibility as practitioners of inbound marketing to coax relevant content out of the client, be it internal or external. Be a ruthless editor – business owners and product developers are passionate about their offerings. There’s nothing new we can say on our website.

Marketing Websites

Marketing Websites Web 2.0 Work Management Buying Cycle

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. Achinta offers his industrial clients marketing for engineers by an engineer. { in Museum Studies, but the idea of acting as a curator of information to post on our website for the benefit of our clients and customers is extremely interesting.

Curation

Curation RSS Web 2.0 Content Marketing

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Achinta offers his industrial clients marketing for engineers by an engineer. { Thank you for a very informative post. I will visit this blog regularly. Your article with the examples helped me see it clearly. Achinta Mitra July 9, 2010 at 10:32 am I’m glad you found my post helpful.

Features

Features Web 2.0 Planning Work Management

Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

JUNE 8, 2010

In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. How can you accomplish all that?

Buying Cycle

Buying Cycle Buy Work Management Marketing Management

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Industrial Marketing Today

JULY 20, 2010

there are four key steps involved in creating customer solutions marketing that demonstrate how you can create value in the context of the customer’s problem. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Creativity

Creativity B2B Marketing Lead Ranking Lead Scoring

Why the Blog Post Is the New Ad Unit

Hubspot

APRIL 3, 2013

And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness. Social media was all the rage, and blogging was, well, old and worn out. And that is why the blog post is the new online ad unit.

Paid Content

Paid Content Paid Search Agency Ads Banner Ads

Have Digital Marketing and Social Media Killed the Industrial.

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. They prefer to consume information at their convenience and in their preferred format.

Social Media

Social Media Social Marketing Media Planning

The 45 Inbound Marketing Terms You Should Know [Glossary]

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services

How to Design Content Remarketing Campaigns That Actually Work

Hubspot

OCTOBER 9, 2014

They could be checking their email, reading the news, watching a YouTube video … and there you are, with something new and awesome to show them. You''re going to learn how to use remarketing strategies with the Google Display Network to dramatically increase the effectiveness of your inbound marketing efforts.

Paid Content

Paid Content Cost Per Click Work Management Clickthrough

The 60 Best Free Online Courses For Whatever You Want to Learn

Hubspot

MAY 9, 2019

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Business Blogging by HubSpot Academy.

Paid Content

Paid Content Course Best Practices Paid Search Agency

199 Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

SEPTEMBER 14, 2020

Here are 199 Digital Marketing Stats to drive your marketing strategy… Content Marketing Stats. On average, inbound marketing overheads 62% less per lead than outbound marketing, which is more traditional. Their favorite video content marketing has a 60% returning customer rate. Blogging Stats.

Stats

Stats Webinar Metrics Marketing Strategy Marketing & Strategy

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

JULY 26, 2010

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Content Marketing Results: Landing Pages Rule , July 12, 2010. How to Convert Readers into Clients on Your Blog , May 26, 2010. Why Use Twitter, Facebook & LinkedIn for Content Marketing?

B2B Thought Leadership

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership

What Not To Do For Better B2B Customer Relationships

Industrial Marketing Today

JULY 1, 2010

Buyers of technical products and services do look to vendors for providing relevant information for solving their problems. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services

Marketing Automation Services Web 2.0 B2B Lead Ranking

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

OCTOBER 26, 2009

A Home page is great for attracting prospects at the top of the sales funnel that may have found your site using generic search terms and are just looking for information on companies in your market. Do they ask for information that you feel is irrelevant to your intent? What’s the solution? How did they find your site?)

Traffic

Traffic Lead Scoring Lead Ranking Top of Funnel

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Online Marketing Institute

JANUARY 4, 2011

Email Marketing: Improve deliverability by deleting subscribers? 4) Personal Branding: The five elements of being seen as a thought leader through crowdsourcing (2) Recognition Blogs are Becoming the New Front Door for Prospects: Is Yours Open? I’ve been focusing on how the buyer experience and the sales.

B to B

B to B Blogger B2B Thought Leadership RSS

Five Actionable Tips for Growing a Successful Startup Business on a Budget

Webbiquity

SEPTEMBER 5, 2019

It’s been successful by focusing on information over advertising and Chen’s dedication to the quality of the product. The original strategy for NerdWallet, relying on word of mouth marketing and organic press coverage, failed; the company made less than $100 during its first year. That’s how NerdWallet was born.

Startups

Startups Budget Programs Marketing Budget Tips

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Hubspot

MARCH 1, 2012

When you ask marketers who their competitors are, they can rattle off a list quite quickly, and perhaps a few anecdotes about notable differentiators like product features, sales techniques, and site structure. Maybe they'd like to know more information about them (say, their marketing techniques?)

Analysis

Analysis Webinar Metrics Marketing & Strategy Case Studies

Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]

Hubspot

JUNE 23, 2011

What the Consumer Engagement Cycle is and how you can leverage it through inbound marketing. How Social Fresh leverages outside experts for content marketing. I'm in booking mode for new guests for Inbound Now! What inbound marketing or social media mastermind would you like to see me interview next?

Work Management

Work Management Marketing Management Paid Search Agency Advertising Agencies

The ABCs of Content Marketing: A Glossary of Terms

Hubspot

JANUARY 13, 2014

Having the ability to move quickly in the world of content creation is a necessity for inbound marketers. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did they click on the CTA at the end of the blog post?

Top of Funnel

Top of Funnel Content Marketing Planning Content

The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms.

Paid Content

Paid Content Sales Management CMS Development Work Management

Social Media Marketing Terms – 45+ Terms Explained and Simplified

Magisto

SEPTEMBER 23, 2019

An API allows an application to extract information from a service, and use it for another application, or analysis. Blog – A website full of articles, commentaries, content, with a reliable content calendar. Blogs publish content regularly. They can be created and ran by individuals, professionals, and bigger businesses.

Social Media

Social Media Social Marketing Work Management Cost Per Thousand

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Breaking Down the Inbound Marketing Mix

Trending Sources

The Ultimate Inbound Marketing Glossary

Focus on Content in B2B Marketing

7 Strategies for Using Content to Market Industrial Products

Using Content to Move Prospects Forward in the Sales Cycle

Creating Relevant B2B Marketing Content: Walk the Talk

Variety of Content is the Key in the Early Stages of the.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

How to Use a B2B Blog to Win Customers and Influence Prospects

Rick Short Explains How to Turn Staff Into Prolific Bloggers

Deconstructing the Four Stages of the Industrial Buy Cycle

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

5 Tips for Launching a Successful Rankings List

The 6 essential rules of a website redesign – Ignore them at your.

5 Things Industrial Marketers Must Do to Attract Engineers and.

Content Auditing and Mapping it to the Industrial Buy Cycle

How Relevant Marketing Content Helps B2B Branding

Tried and True Techniques for Fusing Offline and Online Marketing

7 “Rs” for B2B Marketing Content Planning

Content Creation Made Easy

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

5 Rules of Website Redesign for Engaging Engineers and Industrial.

How Lack of Marketing Content Can Derail Your Website Redesign Project

Is Content Curation an Easy Way for Content Marketers to Do More.

Translate Features into Benefits if You Want Your Marketing.

Shortening the Industrial Buy Cycle in 5 Simple Steps

Can Industrial and B2B Marketers Learn Creative Problem Solving.

Why the Blog Post Is the New Ad Unit

Have Digital Marketing and Social Media Killed the Industrial.

The 45 Inbound Marketing Terms You Should Know [Glossary]

How to Design Content Remarketing Campaigns That Actually Work

The 60 Best Free Online Courses For Whatever You Want to Learn

199 Digital Marketing Stats to Drive Your Marketing Strategy

19 New Featured Sources on the B2B Marketing Zone

What Not To Do For Better B2B Customer Relationships

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

Five Actionable Tips for Growing a Successful Startup Business on a Budget

How to Conduct Competitive Analysis to Step Up Your Content Strategy

Understanding the Consumer Engagement Cycle With Jason Keath of @SocialFresh [@InboundNow #26]

The ABCs of Content Marketing: A Glossary of Terms

The Ultimate Dictionary of Marketing Terms You Should Know

Social Media Marketing Terms – 45+ Terms Explained and Simplified

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