Writing on the Web

MARCH 28, 2012

Maintaining a business blog is time-consuming. As you establish your blog, define your goals to determine whether to keep it alive. Below are five common uses for feeding regular content into a business blog. Blogs commonly are used to assess the damage and to contain it. photo courtesy digitalart ).

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. These include keyword grouping, keyword mind maps, and a content idea finder.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success. This is also a great way to uncover more marketing opportunities.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Google Analytics ) to the lesser-known (e.g., keyword density tool and Sitening.com SEO Analyzer ). Blog Optimization, Post Title SEO & Deadeye Targeting by aimClear. Post on Google Buzz.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

AUGUST 5, 2010

Struggling to increase blog traffic? Better results from social media? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. Want more comments?

Business Blogging 100

Business Blogging Tips PageRank Business 100

NuSpark Consulting

OCTOBER 28, 2011

“I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. Give me some reasons how a blog on my site can contribute to lead generation and business growth”. If you use keywords in your titles and first paragraphs, as well as in tags, you’ll get better results.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Webbiquity

JUNE 6, 2017

Keyword research, solid on-page SEO, and sharing content across the most popular social networks is still essential. But those and other established digital marketing practices are no longer enough to make your blog posts or other content stand out. You Can’t Buy Love, But You Can Buy Reach: Use Social Media Advertising.

Paid Content 223

Paid Content Mobile Advertising Content Social Media 223

NuSpark Consulting

JUNE 24, 2012

With more than 40 million users Google+ is growing as a social media powerhouse. Considering Google is the largest search engine in the world it would only make sense that you create a Google+ business page. Share lots of pictures : Google plus is optimized for sharing photos.

Google 100

Google Adsense Business Social Media 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Webbiquity

MAY 30, 2010

This blog post! From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Amusing, Creative and/or Just Plain Odd Blog Posts.

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

AUGUST 20, 2013

While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? What are the most effective ways to get blog posts read? Sharing on social media. Do keyword research.

SEO 161

SEO Keywords RSS Adwords 161

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? What are the latest Google trends and hot topics that relate to your target audience?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Navigate the Channel

JULY 23, 2021

Do Keyword Research. While adding blog posts about specific construction projects can be fun to read, you’ll still need to do a fair amount of keyword research before you start writing. There are multiple tools available online to make this happen, but Google Ads Keyword Planner is both free and generally effective.

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

Buffer

MAY 4, 2022

Building a blog from scratch takes some work, but this article will help you get set up with the basics, while also providing insight into the various ways other businesses blog. Why start a blog for your small business? Google Adsense can also be integrated into your site. Best of all, Tumblr is free.

Small Business Marketing 88

Small Business Marketing Business Blogger Transparency 88

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How about your business blog, is it all it can be for your industrial company?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Writing on the Web

FEBRUARY 10, 2014

Of course, as writers, they all had important things to say on their blogs. Here’s what I look for in an optimized, good blog (one that gets Google search and reader results): A good blog title with a tag line that says what people will find on this blog (benefits to reader). They’ll love you for it.

Wikipedia 100

Wikipedia RSS Blogger Keywords 100

Biznology

APRIL 7, 2016

It’s always a good idea to check your website monthly for internal errors, and get a good overview of top pages, keywords, and “user flow.” Last year Google reported more searches on mobile than desktop in 10 countries, including Japan and the United States. Link to Your Social Media. Business Blog.

Marketing Websites 80

Marketing Websites Top of Funnel Business Digital Marketing Funnels 80

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. First, let''s get on the same page about what a blog is.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Go Beyond SEO

AUGUST 3, 2017

Directories, like Google My Business, Bing Places for Business, Yelp, AVVO, and literally thousands of others, are an SEO tactic your law firm needs to start implementing. Claiming profiles on Google and Bing are no-brainers. If you’re a DUI attorney what would your potential clients be typing into Google?

Ideal Customer Profiles 94

Ideal Customer Profiles SEO Social Media Lead Scoring 94

Webbiquity

DECEMBER 5, 2011

Many of the same principles apply to optimizing a blog for search as for optimizing a business website : use keywords in the body copy, post titles, subheadings, permalink URL, image alt tags and meta tags. But with a blog, you can create any (reasonable) number of top-level categories, and give these keyword-rich labels.

Optimization 100

Optimization Marketing Analytics Tools Lead Scoring Lead Ranking 100

Webbiquity

DECEMBER 28, 2010

To keep up with changes on the SEO landscape and make sure I’m consistently utilizing the most effective techniques on behalf of clients, I read a lot of articles and blog posts about SEO. Most still focus on the same basic areas: • Keyword research. • Blogs are a source of fresh content, which search engines love.

SEO 100

SEO Enterprise Management Digg Press 100

Go Beyond SEO

DECEMBER 20, 2018

Know How to Use Social Media. Every marketer talks about the importance of social media marketing today. On your social media pages, you should focus on spreading information. Instead, your goal on social media should be to establish yourself as a trusted expert in your field.

Planning 79

Planning Social Media Marketing & Strategy SEO 79

nDash

JULY 21, 2022

And, that’s where blog outlines gain importance. With social media gaining popularity, some think blogs are an outdated marketing tactic. However, blogs are still a critical part of content development. That’s why blog outlines are so important.

Lead Ranking 52

Lead Ranking Lead Scoring Trust Marketing Template 52

Hubspot

JANUARY 20, 2021

Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing. So, start by reviewing your persona and ensuring this venture is a worthy investment.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Go Beyond SEO

DECEMBER 20, 2018

Know How to Use Social Media. Every marketer talks about the importance of social media marketing today. On your social media pages, you should focus on spreading information. Instead, your goal on social media should be to establish yourself as a trusted expert in your field.

Planning 68

Planning Social Media Marketing & Strategy SEO 68

BenchmarkONE

AUGUST 13, 2020

Grammarly’s approach is to zero in on the demographic of people reading and engaging with their content pieces and then target that same demographic for their social media and paid ads. . Take a look at the examples below to see how Grammarly ranks in Google searches. Create and Distribute Relevant Content Pieces . Author Bio.

Paid Content 66

Paid Content Marketing & Strategy Marketing Strategy Tips 66

Writing on the Web

JULY 26, 2010

. “My clients aren’t surfing the Web reading blogs.&#. “Oh, that means I’ve got to write about my business every week?&#. It’s not likely they go online looking for you, your business or your blog. But they do go to search engines and they type in questions with keywords.

Ning 100

Ning Business Digg Buzz 100

Hubspot

DECEMBER 20, 2012

It's stuff like brainstorming topics, targeting the right readers, and optimizing posts with the right keywords and calls-to-action. Lucky for you, this is where our new blog editorial calendar template comes in handy! First and foremost, accountability is the foundation to business blogging success.

Template 28

Template Business Blogging Planning Buyer Personas 28

Hubspot

MARCH 4, 2019

Google Docs. Google Analytics. Google Optimize. WordPress contains plugin architecture and a template system so you can customize any website to fit your business, blog, portfolio, or online store. Google Docs. Personally, I don’t know any content marketers who don’t use Google Docs to draft their articles.

Marketing Automation Services 78

Marketing Automation Services Budget Programs Work Management Tools 78

SmartBug Media

JANUARY 23, 2019

This action keeps search engines like Google busy. In fact, Google processes more than 336 million search queries in just one hour. So how do you attract people looking for help relevant to your business? Want to learn the step-by-step process I used to get our content ranking #1 on Google?

Marketing & Strategy 83

Marketing & Strategy Content Landing Pages Education 83

Hubspot

MAY 23, 2013

And because business blogging is one of the most effective ways for marketers to consistently deliver content to their audiences -- and because it''s right in my wheelhouse as HubSpot''s blog manager -- I thought I''d share with you what I think the future of business blogging holds.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Webbiquity

OCTOBER 25, 2010

So, having recently completed a submission campaign for a client, here is an updated list of blog directories and RSS syndication sites that remain active and free. The list excludes sites that were, ahem, inappropriate for most blogs, had non-operational submission forms, appeared inactive, required a fee, or had a Google Pagerank of zero.

RSS 100

RSS Promotion PR PageRank 100

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. Just 55% use Google+. The other 72% is shared through “Dark Social,” the private sharing that happens behind closed private communications such as emails, chats, and mobile apps.

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Content Marketing Institute

JANUARY 15, 2018

Blog posts that just sum up what you can find through Google searches. Regurgitation of basic information that’s reformatted on a company blog with a lot of injected ads, unnecessary links, and keyword stuffing in hopes of achieving a high SERP rank. Shelby Rogers, content marketing strategist, Solodev. Irrelevant.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111