Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Writing on the Web

DECEMBER 31, 2014

But after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients; it will improve how you show up on the Web. Whatever your goals may be for 2015, we wish you a happy New Year!

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

FEBRUARY 10, 2011

Blogging for your business works like this: You blog about the problems you solve for your clients. They email or call and hire you. But then your business grows, you get busy, and what happens to the blog? I’m happy, they’re happy, but my own blogging and marketing suffers.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Lead Liaison

DECEMBER 28, 2017

Business blogs have become one of the most powerful and cost-effective marketing tools available. It is as effective for growing fortune 500 businesses as it is for small start-ups. Here are some great tips to keep in mind when planning your blog. Include Call to Actions in Your Business Blog.

Business Blogging 56

Business Blogging Sales Qualified Leads Lead Liaison Generation 56

Writing on the Web

NOVEMBER 3, 2010

Email this via Gmail. Email this to a friend? Blog Content: Are you personal… or all business? Blog Marketing: How Readers Find Your Business. Your Business and the Web: Getting Better? Blog or Website: Do You Use WordPress as a Website? Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Blast Campaigns Business Class 100

Biznology

JANUARY 12, 2015

Although they were not widely used by businesses at their conception, they have been around since the 1980’s and 1990’s. Business blogs just started to go mainstream about 10 years ago. Unlike your website, your blog can communicate news, events, and up-to-the-minute details with your customers and target audience.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Writing on the Web

FEBRUARY 14, 2011

Why is content marketing and persuasion so difficult, and what can you do to set people on fire? When it comes to writing content for a business blog , most professionals start from their point of view. The first is by using conventional marketing rhetoric, which is what most professionals use. Email this via Gmail.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

Webbiquity

JANUARY 10, 2010

How can you keep generating fresh ideas for blog posts? Use email to extend the reach of your blog? And most importantly, use a company blog to drive real business results? Find the answers to these questions and others here in more of the best articles and blog posts on business blogging last year.

Business Blogging 100

Business Blogging Tips Business Best Practices 100

Industrial Marketing Today

AUGUST 10, 2010

However, none of that can happen until you drive lots of interested traffic to your business blog. Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Achinta offers his industrial clients marketing for engineers by an engineer.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. It’s simple, cost-efficient, and a nicer way to drive traffic to your website than traditional interruptive marketing tactics like email blasting. Why You Should Blog for Your Business.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Writing on the Web

SEPTEMBER 9, 2010

(Vacation time, so here’s another guest post, this one by Susan Long, freelance marketing consultant.). If you’re writing your blog for more than just fun, you’ve probably thought about how you can make some money from it. 1) Putting ads on your blog. Blog this on Blogger. Email this via Gmail. Tweet This!

Business Blogging 100

Business Blogging RSS Merchandising Advertorials 100

Writing on the Web

FEBRUARY 7, 2011

And not because this article will tell you anything you don’t already know – rather, it will remind you of business principles that you already apply in your everyday professional work but which you forgot once you started marketing online. Email this via Gmail. Email this to a friend? Share this on del.icio.us.

Business Blogging 100

Business Blogging Business Blogger Digg 100

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

NuSpark Consulting

OCTOBER 28, 2011

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. A blog is a wonderful tool. Blogs Help You Get Found.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Hubspot

AUGUST 13, 2013

to someone just getting started with inbound marketing. For instance, business blogging. What''s the difference between regular blogging and business blogging? But I''ll keep it short. :-) And if you''re currently employed as a full-time business blogger, maybe bookmark this for future family gatherings.

Business Blogging 28

Business Blogging FAQ Business Lead Scoring 28

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Marketing Insider Group

FEBRUARY 23, 2021

Clearly, people care about what others have to say about businesses they’re considering. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Case studies can help your business generate leads, educate consumers, boost your credibility, and display your success. Source: BrightLocal.

Case Studies 274

Case Studies Case Study Studies Top of Funnel 274

Anything Goes Marketing

JULY 15, 2006

Working for a marketing software company that focuses on B2B, I find myself more and more talking about blogs. It's not surprising though that adoption for blogs is slow for businesses as indicated in a recent eMarketer article. If someone in marketing says "I want to blog" make sure you set similar guidelines.

Business Blogging 100

Business Blogging Emarketing Business Blogger 100

Hubspot

MAY 23, 2013

Lately, the whole marketing community is abuzz about content. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it''s becoming increasingly difficult to stand out from the barrage of content out there -- a lot of which is, well. The Content Marketing Deluge.

Business Blogging 28

Business Blogging Top of Funnel Paid Content Business 28

Anything Goes Marketing

AUGUST 26, 2006

Good tip over on ClickZ in an article called " When an E-Mail Marketing Campaign Goes Bad ". Try breaking out your email list based on the source of your list. In this way, you can determine where you should focus your marketing dollars on as your email opens and click-throughs will tell you what was successful and what wasn't.

Email Marketing 100

Email Marketing Tips Newsletter Blogger 100

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. The old email marketing strategy of batch and blast or spray and pray is no longer effective. per week in 2006.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Webbiquity

FEBRUARY 12, 2018

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. And in any case, Phil has been known to be wrong.).

Stats 240

Stats Planning Marketing Budget Creation Marketing Budget 240

Hubspot

JANUARY 3, 2011

So you've made the decision to start a business blog. A blog is a powerful tool to help your business get found online, increase organic traffic, and generate leads and customers. But before you dive head-first into the blogosphere, it's important to take precaution when evaluating blogging software options.

Business Blogging 28

Business Blogging Marketing Management Software Features 28

Hubspot

DECEMBER 1, 2011

This is an excerpt from HubSpot's ebook, " An Introduction to Business Blogging." Download the complete ebook for more marketing tips about business blogging. Business blogging without measuring results is a complete waste of time. Visits are the count of people who actually read your blog content.

Business Blogging 28

Business Blogging Business RSS Eye-Tracking 28

Hubspot

JUNE 20, 2013

In the post, author Adam de Jong presents 10 marketing lessons he learned in journalism school. And I had a realization … I have never written a blog post in the style of the inverted pyramid. Does that make me a bad writer or bad marketer? Here’s why the inverted pyramid doesn''t work for marketers. One caught my eye.

Business Blogging 28

Business Blogging Business Lead Ranking Blogger 28

Industrial Marketing Today

JUNE 24, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media with Email Marketing – is it the Super Combo? This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature?

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Webbiquity

APRIL 11, 2023

Artificial Intelligence (AI) is quickly becoming an integral part of the digital marketing landscape. Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. While AI still won’t take your marketing job , it can help you be more productive.

Marketing AI 315

Marketing AI Curation Content SERP 315

Industrial Marketing Today

NOVEMBER 16, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. The full report is exhaustive, wide-ranging, and loaded with insights. Focus on Quantity AND Quality.

Business Blogging 244

Business Blogging Enterprise Management Work Management Marketing Management 244

Webbiquity

MAY 6, 2020

Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. There are numerous benefits of blogging for business.

Enterprise Management 206

Enterprise Management Work Management Marketing Management Multi-Channel 206

Hubspot

APRIL 13, 2011

Blogging is often overlooked for other flashier social media marketing options like Facebook and Twitter. However, having a successful business blog not only supports lead generation; it also provides thoughtful engaging content needed to be successful on social media. 7 Ways to Take Your Business Blog to the Next Level.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Hubspot

OCTOBER 12, 2010

While content works, bloggers need to employ other tactics to help market their business blog to aid the achievement of their business objectives. Leverage Employees and Customers - The people who already know and work for/with your company are a great source of reach for your business blog content.

Business Blogging 28

Business Blogging Business Blogger Paid Search Agency 28

Webbiquity

AUGUST 22, 2017

Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Consider the brand value of companies like Apple, Whole Foods, and BMW.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Hubspot

DECEMBER 2, 2011

Yes, as an inbound marketer, your blog content has to be amazing. As a business becoming a blogging machine, it is easy to focus 100% on content and ignore valuable design elements of your blog that can act as powerful boosters of traffic and leads of your business.

Business Blogging 28

Business Blogging Design Business RSS 28

Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

Business Blogging 28

Business Blogging Business B2B Thought Leadership Stats 28