Writing on the Web

AUGUST 21, 2013

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. ” Hey, at least you’ve got a blog and are doing most things right.

Business Blogging 100

Business Blogging Business Blogger Training 100

Lead Liaison

DECEMBER 20, 2017

Business blogs can be somewhat of a hot topic, as it relates to marketing investments. a business blog before committing. The Con’s of a Business Blog. You need to actually put thought into your business blog posts so that they offer value. The Pro’s of a Business Blog.

Business Blogging 50

Business Blogging Lead Liaison Business Lead Scoring 50

Predictive Response

DECEMBER 14, 2018

One of the best tools for inbound marketing is a business blog. A business blog is more than just a tool to promote new products and highlight your expertise. It’s even more than a platform for providing keyword-rich content. What does the buyer’s journey have to do with your business blog?

Business Blogging 45

Business Blogging Leads Lead Marketing Qualified Leads 45

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Blogging can help you generate leads.

Business Blogging 67

Business Blogging B2B Sales Top of Funnel Lead Scoring 67

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. More importantly, the information you have about your lead will not remain the same for long. Contextual Information You Should Be Looking For.

Research 96

Research Sales Qualified Leads Marketing Automation Services Work Management 96

PureB2B

MAY 18, 2016

In the age of content marketing, blogging has fast become one of the most effective ways to market your brand. Some B2B companies still haven’t adopted blogging as a business function despite its obvious benefits. Why You Should Blog for Your Business. Blogging can help you generate leads.

Business Blogging 48

Business Blogging B2B Sales Top of Funnel Lead Scoring 48

Webbiquity

OCTOBER 25, 2023

Despite these obstacles, businesses from across industries are blogging. According to recent research , roughly 65% on consumer businesses and 69% of B2B companies have active blogs. Lawyers have blogs, eCommerce sites have blogs, and even plumbers have blogs. Platforms like Beacons.ai

Business Blogging 305

Business Blogging Creativity Business Marketing & Strategy 305

PureB2B

AUGUST 28, 2018

The painful truth of the matter is that these situations arise merely because you didn’t do enough research about your lead. Why It’s Important to Research Your Sales Leads. More importantly, the information you have about your lead will not remain the same for long. Contextual Information You Should Be Looking For.

Research 62

Research Sales Qualified Leads Marketing Automation Services Work Management 62

Brandpoint

DECEMBER 27, 2018

While website traffic is a common success metric for B2B marketers, more and more marketers are responsible for reporting on marketing qualified leads and marketing-assisted sales through their content efforts. Content marketing isn’t just a brand awareness play. It has the power to grow a business.

Lead Generation 131

Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 131

Writing on the Web

JUNE 19, 2013

Of course, you’ll only be able to do that if you generate remarkable content that offers actionable information.Here are a few strategies that can help you identify quality blogs: a) Create an account on platforms like myblogguest , etc. Publish Quality Content on Blogs by Content Curating and Accumulating Content.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Biznology

JANUARY 27, 2017

Remember blogging for business? Better still blogging by brands? A great deal of what we now call “content marketing” can be traced back to basic business blogging where a brand built audiences by attracting informed search to valuable, relevant content. Is it inbound ?

Advertorials 80

Advertorials Branding Brand Identity Paid Search Agency 80

ClearVoice

JUNE 24, 2021

In 2021, content marketing continues to dominate for one simple reason: Your audience doesn’t want the alternative. Audiences have come to expect and want useful, valuable information about real solutions to their actual problems. Top content marketing statistics and trends for 2021. marketing Click To Tweet.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

ClickZ

JUNE 15, 2023

Additionally, no one ever pays attention to whether that blog is driving any clicks, or whether that traffic is doing the site any good. As a result, blogs are neglected, and employees are in no way motivated to make their ecommerce business blog a success. This is where blogging comes into play.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Writing on the Web

OCTOBER 22, 2014

It’s easy, smart and can help your business blog get inbound links. Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. No matter what business or field you’re in, you can do this research. Content Marketing Institute.

Aggregators 100

Aggregators Content Marketing Content Traffic 100

Webbiquity

JUNE 16, 2015

Content marketing is now ubiquitous, with 93% of all marketers saying they do content marketing (it’s not clear what the other 7% are doing). But with so much content being produced, distributed and shared, how do you make your efforts stand out and grab the attention of your prospects? – Blogs (62%).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Writing on the Web

JULY 23, 2014

And, you can get a 10% discount on annual subscriptions with Content for Coaches , if you order before Thursday, July 31, 2014. If you’re interested, go to Content for Coaches Summer Sale, here. This is a special opportunity to save money on new subscriptions for quality leadership content.

Marketing Management 100

Marketing Management Service Newsletter Content 100

NuSpark Consulting

OCTOBER 28, 2011

So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. I’m not convinced a blog is right for my business, plus I’m concerned over time and resources. How to I build subscribers? From Maureen Monfore.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Content Marketing Institute

JANUARY 15, 2018

Nobody thinks their content sucks – or, in other words, is weak and not deserving to be believed. And yet, a lot of content sucks. Consider this article the proverbial splash of cold water to help you wake up (or more importantly, wake your content up). Sadly, I’m guilty of writing (weak) content at times,” she says.

Content 111

Content Paid Search Agency Advertising Agencies Mobile Advertising 111

Sharpspring

NOVEMBER 10, 2022

But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. No other team members know what is going on with the blog or why. Know Your Why.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Industrial Marketing Today

JANUARY 3, 2011

Industrial marketers who don’t use a business blog are missing a key component of feeding the top of their sales funnels. You can find lots of online articles about the advantages of using a business blog for building thought leadership, communities and humanizing your company. A business blog feeds your sales funnel.

Top of Funnel 60

Top of Funnel Business Blogging High Quality Lead Business 60

Writing on the Web

FEBRUARY 11, 2016

In my last post , I shared why SEO and content marketing fit together. While your blog needs good Search Engine Optimization, it has to start with quality content. But what exactly is the definition of quality content? It’s great advice for any consultant and small business owner responsible for getting found.).

Content 100

Content Consulting Newsletter Opinions 100

Directive Agency

FEBRUARY 4, 2022

A solid SaaS content strategy can provide value to prospective clients. However, Software-as-a-Service businesses require a distinct approach to content marketing. This article will show you how to establish a top-notch SaaS content strategy for your company while giving your customers the maximum value possible.

Work Management 52

Work Management Marketing & Strategy Marketing Management SERP 52

ClearVoice

JUNE 13, 2022

With a B2C business blog , you can: Educate your customers. But how exactly do you write a great (or even good) B2C blog post? Anyone can type some words in a content management system and hit publish. Research your audience. First, like any successful marketing initiative, research is critical.

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Hubspot

MAY 28, 2014

That''s because we never want to assume everyone understands inbound marketing just because we live and breathe it every day, and this class is meant to equip everyone with the ability to explain a core tenet of inbound -- business blogging -- to anyone that asks. First, let''s get on the same page about what a blog is.

Business Blogging 28

Business Blogging Business Inbound Marketing Class 28

Writing on the Web

OCTOBER 23, 2013

Professionals on the Web" src="[link] width="292" height="284" title="6 Content Marketing Rules for Professionals on the Web" /> For busy professionals who want to get found on the Web, writing quality content that not only informs but generates business leads is a challenge. Be consistent. Have a point of view.

Rules 100

Rules Content Marketing Content Thought Leadership 100

Hubspot

MARCH 11, 2015

Business blogging is not an option for your business. As you already know, keeping a blog on your company’s homepage filled with industry news, insights, and informative content is beneficial to your business for many reasons. These 7 statistics will give you reason enough to get blogging.

Business Blogging 28

Business Blogging Stats Business PPC 28

nDash

NOVEMBER 23, 2020

Scott Duncan – Content Strategist & Writer . “I I write informative articles infused with personality and a touch of humour, creating a personal connection between company and customer. I’m Hannah, a long time writer, business owner, and athlete. We’re always happy to help you build your writing team! .

Marketing Budget 52

Marketing Budget Advertising Agencies Content Marketing Copywriting 52

Atomic Reach

JANUARY 3, 2019

This is where content marketing comes into play. Content Marketing allows brands to speak to you while coming across as authentic, empathetic, and dedicated to connecting with you. It is a blog post that informs you of industry changes or a video on social media that reveals a customer reviewing the brand.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

APRIL 10, 2018

And communicate the business benefits? Content has to be high quality and laser-focused to cut through the noise. The research and observations presented here may not answer all of those questions, but provide a good start and a solid foundation. How to best produce content for technical buyers? And measure them?

Marketing AI 245

Marketing AI Enterprise Management Stats Marketing Management 245

Hubspot

JUNE 1, 2010

Are you sick of business blogging ? Do you feel like you brain is empty and out of ideas for blog posts? The reality is that the web is full of too many great ideas and different types of content, that you should never run out of things to blog about, regardless of your industry. This is a common feeling. (I

Business Blogging 28

Business Blogging Webinar Metrics Business Marketing & Strategy 28

Hubspot

JUNE 20, 2013

I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. One of the blogs I really admire is the KISSmetrics blog -- it consistently features very well written and researched posts that make me think. To make sure I’m at the top of my writing game, I read.

Business Blogging 28

Business Blogging Business Lead Ranking Eye-Tracking 28

Webbiquity

AUGUST 22, 2017

Brand building for B2B businesses is a little different from that for B2C companies. B2B prospects do a significant amount of research before they decide upon a solution. It’s also a good idea to study your competitors: what topics they write about, what content types they use, and how they promote their content.

Ad Building 273

Ad Building Branding Brand Identity Enterprise Management 273

Webbiquity

APRIL 30, 2019

Although business blogging is now widespread— 66% of all marketers and 75% of B2B marketers use blogs in their social media content—not all business bloggers are getting the results they’d like to see. Business bloggers are spending more time per post, as this chart shows. Recycle as Much as You Can.

Business Blogging 242

Business Blogging Enterprise Management Work Management Marketing Management 242

Webbiquity

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. And it continues to expand: 82% of marketers plan to increase their budgets for content marketing in 2014. In addition, nearly half of marketers say they are unable to measure the value of their content marketing efforts. Image Credit: Robert Rose.

Statistics 100

Statistics SMB Content Marketing Planning 100

Hubspot

OCTOBER 12, 2011

Let's say that a couple of months ago, you decided to really start drinking the inbound marketing Kool-Aid, and you took the plunge: you started a business blog. So if you're suffering from a failing business blog, take a good, hard work at what you've been doing, and consider these 12 reasons why your blog is likely failing.

Business Blogging 28

Business Blogging Business Blogger Act-On 28

Writing on the Web

JULY 15, 2010

There was a time I was in love with blogging … I had already been in the business of content marketing for 5 years on the Web, using an old-fashioned website platform. In 2004, I started blogging. But my lover wasn’t really “the blog.&# But it’s not about “the blog…&#.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Hubspot

JANUARY 16, 2012

Creating remarkable content is one of the core components of inbound marketing, and one of the best ways to generate a steady flow of fresh content is by publishing a business blog. Even worse: Your blog is published on a free blogging platform’s domain such as Blogger.com, WordPress.com, or TypePad.com.

Business Blogging 28

Business Blogging Business Lead Scoring Lead Ranking 28