Webbiquity

SEPTEMBER 13, 2010

By the same token, despite the many benefits of a business blog , not everyone should rush into it. Like owning a pet, writing a blog isn’t rocket science but does require a certain level of care and attention, lest the effort end up among the millions of abandoned, forgotten and neglected blogs littering the online landscape.

Digg 100

Digg Blogger Broadcasting Buzz 100

Webbiquity

JUNE 23, 2010

Though the ultimate objective of either a website or blog is ultimately to drive increased sales, the two platforms have fundamentally distinct characteristics. Here are six key differences between business blogs and websites. Blog: frequently updated content. Post on Google Buzz. Website: static content.

Enterprise Management 100

Enterprise Management Marketing Websites Marketing Management Tools 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. ET on content marketing for coaches and other small business professionals. We’re going to discuss articles, e-newsletters, blogging, videos, and why your marketing may not be working. Post on Google Buzz. Who is your audience? Email this via Gmail.

Rules 100

Rules Content Digg Press 100

Hubspot

JUNE 28, 2010

With all of the online buzz today about social media, blogging may seems like an old idea to some businesses. I previously took a deep look at leveraging Twitter for lead generation as the first in our series of social media lead generation articles. Make a Blog Part of Your Website. Think of it this way.

Lead Generation 28

Lead Generation Sales Qualified Leads Generation Leads 28

LeadSquared

JANUARY 28, 2016

For the sake of thought-leadership, your blog needs to be thorough and value-filled – and for the sake of mass readership, it should still remain simple and interesting. Post regularly, but do not annoy a visitor with too much buzz. 1) What goals do you want to achieve through your business blog? For example –.

Traffic 52

Traffic Thought Leadership Lead Scoring Lead Ranking 52

Industrial Marketing Today

APRIL 28, 2010

In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. It is definitely worth watching and it may just inspire you to find your own blogging style.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Post on Google Buzz. Related posts: The REAL Reason I Love Blogging. Business Blogging: Blast Past the Blunders. The Real Problem: What NOT to Write About… Blog or Newsletter? Email this via Gmail.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas. Â Satisfied readers can turn into interested prospects and satisfied customers.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Hubspot

JANUARY 24, 2012

But whether they're drafting an ebook , writing a blog post, or producing a webinar, they usually have different goals in mind for the content they're creating. After all, if you're using an ebook to generate leads , landing page submissions, not page views, should be your top priority metric. Metrics to Track.

Top of Funnel 28

Top of Funnel ROI Landing Pages Lead Scoring 28

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. Mark, you're spot on!

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Hubspot

JANUARY 25, 2012

That's because most lead generation efforts collect a very vital communication staple -- email addresses. Eliciting the power of multiple channels will equate to greater success (more downloads, and more leads!) Social Media and Blogging. SEO and Blogging. Email and Social Media. for your offer. Email.and Other Email.

Planning 28

Planning Paid Search Agency Work Management Mobile Advertising 28

Hubspot

AUGUST 28, 2012

Having one will not only be beneficial during the days and months leading up to the event, but also while it's taking place and even after it's over, so you can track what people thought about individual sessions and the event as a whole. Create and share graphics or videos to give people a sneak peak into what will happen at your event.

Social Media 28

Social Media Media Linkedin Buzz 28

Hubspot

MARCH 1, 2012

Many companies still rely (at least a bit) on tangible print collateral and in-person events to drive leads and generate revenue. They're very easy to create ( see here ), and they're a great way to generate online leads from your offline efforts. Let Offline Lead to Online. — Paul Danek (@Paul_F_Danek) February 10, 2012.

Online Marketing 28

Online Marketing Paid Search Agency Advertising Agencies Planning 28

Webbiquity

APRIL 14, 2014

However, just over a third of marketers view each channel as valuable for lead generation. The top three organizational goals for B2B content marketing are brand awareness (82% of companies); lead generation (74%); and customer acquisition (73%). Digital Buzz Blog ). 7 Business Blogging Stats and Facts.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

WebMarketCentral

JULY 11, 2006

First, Lead Generation for the Complex Sale by Brian Carroll presents a strategic approach to generating profitable leads. The complex sale -- which combines elements of consultative, competitive, and team selling -- is now the norm for business-to-business sales. Second, Waiting for Your Cat to Bark?

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

Hubspot

JANUARY 30, 2012

Have they done their homework about your business? Do they bring up the importance of company knowledge as a blogging best practice? Now that's a resume buzz word if I've ever heard one! But if you hire a blogger who pays close attention to detail, he or she will be able to take your blog from good to remarkable.

Work Management 28

Work Management Marketing Management Blogger Thought Leadership 28

Webbiquity

JULY 26, 2010

the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) B2B Social Media: Why Do Business Professionals Use Social Media? B2B Voices ( Trade Youtube Twitter Leads Sales ).

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

markempa

MARCH 2, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Hubspot

SEPTEMBER 15, 2011

Used effectively, Twitter can help you promote your content, provide helpful customer service, generate leads and customers, and much more. In fact, companies that use Twitter generate 2x more leads than those that don't, and 42% of companies that use Twitter for marketing have acquired a customer through it. Join Twitter chats.

Paid Content 28

Paid Content Twitter Work Management Paid Search Agency 28

Only B2B

FEBRUARY 9, 2018

2 Reasons Your Startup is Not Getting Leads from Your Blog (+How to Fix It). So does your startup business. Especially, with your business blog! Blogging is one of the FASTEST ways of widening your online presence, increasing your industry authority and attracting leads. We live on the internet.

Startups 97

Startups Custom Publishing Newsletter Internet Marketing 97

Buzz Marketing for Technology

JULY 22, 2008

This can lead to boredom and a loss of spirit. Written by: Rich Sloan. July 8th, 2008. The older we get, and the more responsibilities we take on, there’s a tendancy for life to become increasingly “routine.&# So it’s critical to constantly integrate new and stimulating things into your life and daily practices.

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Because there really is no benefit in beating your customers to the punch.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Buzz Marketing for Technology

JULY 24, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. Blog readers. great finds: resources, blogs, essays, artistic works. category killers: aggregators that capture the best of many blogs/feeds, so they need not be read individually. Blog writers. Rob McNair-Huff.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton. Judith Meskills SocSW Blog. Myst Daves Business Posts.

Enterprise Management 100

Enterprise Management Work Management Personalization Peer-to-peer 100

Buzz Marketing for Technology

JUNE 27, 2008

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). The organization that I know of that is leading the way in knowledge harvesting is Hill & Knowlton. Judith Meskills SocSW Blog. Myst Daves Business Posts.

Peer-to-peer 100

Peer-to-peer Enterprise Management Lead Ranking Work Management 100

Buzz Marketing for Technology

JULY 22, 2008

Judith Meskills SocSW Blog. Myst Daves Business Posts. Open Business Blog. foundation articles: posts that writers can build on, on their own blogs. reading lists/aggregations of material on specific, leading-edge subjects that writers can use as resource material. Rob McNair-Huff. MetaCollab. Jonnie Moore.

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Webbiquity

FEBRUARY 17, 2014

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. 25 Tactics to Promote Your Blog via Facebook and Twitter by Heidi Cohen.

Promotion 100

Promotion RSS Banner Ads Buzz 100

Webbiquity

JULY 12, 2010

Recent surveys have shown that while businesses are embracing social media in droves, many are doing so without any real strategy in place. Post on Google Buzz. Yet developing such a strategy can be challenging; where does one start? Share this on Facebook. Share this on FriendFeed. Share this on LinkedIn. Share this on Mixx.

Social Media 100

Social Media Media B2B Thought Leadership Marketing & Strategy 100

Webbiquity

AUGUST 30, 2010

Okay, so you understand the benefits of business blogs , and you’re ready to make the commitment to developing and maintaining a blog for the long haul. The next question is: where should I put the blog? There are five common options: Free hosting on a blogging platform site. by SEO Inc Blog.

CMS Development 100

CMS Development Enterprise Management Marketing Websites Domain 100

Industrial Marketing Today

MAY 11, 2011

According to Elise Bauer , a respected B2B marketer who advised many technology companies and start-ups, “…a distinguishing characteristic of a thought leader is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.”.

Thought Leadership 60

Thought Leadership Marketing Management Peer-to-peer Service 60

Convince & Convert

SEPTEMBER 1, 2010

Just to make it a little more painful, the publication then proceeded to lose all lead information, so we couldn’t even say for sure what REALLY happened. Isn’t that where engagement leads? – Small Business Blog from Microsoft – Site Home – TechNet Blogs [.] Can you blame them?

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Online Marketing Institute

MARCH 30, 2011

Curation brings brands and customers together : elevating brand visibility/buzz (76 percent) and lead generation (48 percent) were also top objectives. Connect With Joe: About Joe Joe Pulizzi is a leading author, speaker and strategist for content marketing. Reply Post a Comment Click here to cancel reply.

Curation 40

Curation B2B Thought Leadership Content Privacy Policies 40

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Email campaigns should be the start of the conversation - Follow the Lead , November 10, 2010 Wither email marketing?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Hubspot

JANUARY 13, 2014

Think about how cool it''ll be to tell your boss that your blog post actually generated not just a site visit, not just a lead. Blogging is a core component of content marketing, driving site traffic, quality leads, and establishing your position as a thought leader in your industry. Did that visitor turn into a lead?

Top of Funnel 28

Top of Funnel Content Marketing Planning Content 28

Buzz Marketing for Technology

JUNE 27, 2008

From these interviews and subsequent discussions with leading KM gurus, notably the UKs David Gurteen, emerged the concept of Personal Knowledge Management (PKM). Heres a primer on how some of these elements can be introduced in your organization: Personal Productivity Improvement: (leading practice: Ernst & Young, KPMG).

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100