article thumbnail

5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods. What are pricing strategies in B2B e-commerce?

Pricing 52
article thumbnail

Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Mereo

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. Opinions can undermine what should be a calculated, informed decision. Are you ready to set the groundwork?

Pricing 36
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to price your ebook to maximize sales and profits

ConvertKit

3 factors that affect ebook pricing. 5 steps to find the right price for your ebook. The last step before releasing your ebook: giving it a price tag. You might be tempted to come up with your ebook price based on gut feeling. You may want to “charge what you’re worth”… Or just pick any ebook price and run with it.

Pricing 127
article thumbnail

Get the Bingeable & Shareable MozCon 2019 Video Bundle!

Moz

Yep, you got it: the MozCon 2019 Video Bundle is available for your purchasing and viewing pleasure! Get the MozCon 2019 video bundle. Tell me about the video bundle! For the rest of us, the video bundle lets us enjoy the presentations at our own pace. share with your team. Seriously, we think they'll like it.

article thumbnail

THIS IS HOW YOUR CUSTOMERS WANT YOU TO COMMUNICATE PRICE INCREASES

Mereo

Strong consumer demand and pandemic-related supply constraints continued to push up prices in January.” Wholesale prices jump 9.7% Sales teams often do not have a vast store of knowledge to communicate price increases. With the extent of the price increases in this current environment, your salespeople cannot afford to wing it.

Pricing 45
article thumbnail

BlueVenn Bundles Omnichannel Journey Management, Personalization, and Single Customer View

Customer Experience Matrix

The system can also look up information about a specific customer in real time if an ID is provided. Pricing is based on the number of sources and contacts, starting at $3,000 per month for two sources and 100,000 contacts. This sort of identity resolution is a batch process that runs overnight.

article thumbnail

How marketers can use cognitive biases to influence customer decisions

Martech

To nudge buyers towards the higher price point, the marketers at the Economist added another option: Print-Only Subscription: $125. Yes, the new option was priced the same as the digital and print version, but it didn’t include access to digital content. Next, you want to focus on the desired price point, which is, say $14.99.

Bundling 101