26 A/B Testing Examples to Inspire Your Next Test
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JANUARY 31, 2022
What you can learn from this: A free shipping incentive at a certain price minimum can improve the average order value. Result: The control and variant were served for 28 days and compared to the control, the variant showed: 13% increase in add to cart 4.96% increase in order conversion rate, and 6.58% increase in revenue per visitor.
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