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5 e-commerce pricing strategies to drive conversions in B2B

Sana Commerce

Having an effective e-commerce pricing strategy is one of many key differentiators between B2C and B2B web stores. The reason is simple: While a B2C pricing strategy is usually built on impulse purchasing, B2B web stores need to think more strategically about the way they sell their goods.

Pricing 52
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Ultimate Pricing Power Part III: THE GROUNDWORK OF EFFECTIVE PRICING STRATEGY

Mereo

I recently shared the key elements that make for an effective pricing strategy and who should be leading this. Yet actually taking the steps toward creating an effective pricing strategy can be daunting. 6 KEY PRICING INPUTS TO GATHER Before any decisions start to form, your team needs the right input and data to inform them.

Pricing 36
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Unlocking Sales Potential: Mastering Upsell and Cross-Sell Strategies on Shopify

Huptech Web

Upselling entails enticing customers to purchase a higher-priced or upgraded product version, amplifying its value proposition and delivering an enhanced experience. Upselling is a sales technique used on Shopify to encourage customers to purchase a higher-priced or upgraded version of a product they are interested in.

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16 E-Commerce Trends in 2023

SmartBug Media

We’ve also seen machine learning used to optimize pricing and inventory management. If you haven’t already, it’s time to optimize your website and app for mobile devices in order to remain competitive. E-commerce companies may need to optimize their products and services for voice assistants in order to remain competitive.

Trends 98
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Despite challenges, retailers find ways to build loyalty and grow wallet share

Salesforce Marketing Cloud

Retailers we surveyed are using AI to create conversational digital shopping assistants to help shoppers find the right products (55%), digital models for product detail pages (52%), and personalized product bundles (51%) to boost conversion. But 53% of shoppers say poor customer service tops their list of worst retail experiences.

Loyalty 64
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The New Ecommerce Growth Playbook: Scale Your Shopify Store to 9 Figures & Beyond

Convert

One of the factors is due to the relatively high Selling, General, and Administrative Expenses (SG&A) expenses in % of its revenue…SG&A expenses for managing online orders and returns, digital marketing and supply chain improvements. This broke a rule in retailing that you can’t have an ‘ugly’ price,” notes Rhoades.

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B2B Buyer Report 2024

Sana Commerce

B2B suppliers have spent the past few years ramping up their capacity to handle this incredible volume of orders they are fulfilling. Transparency and accuracy are among the most important differentiators B2B buyers consider when choosing between your web store and your competitors. B2B suppliers should not fall into this trap.

B2B 52