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Google to shut down Business Profiles websites

Martech

Websites made with Google Business Profiles will be turned off in March. Customers attempting to visit those websites will be automatically redirected to your Business Profile until June 10. Google suggested using one of the following platforms to build a new website for your business: Wix. Why we care.

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Building GenAI for Business? Data Infrastructure Comes First

Zoominfo

Demand for generative AI has reached a fever pitch in business — and like a lot of tech trends, the early waves of excitement are starting to collide with bottom-line reality. For teams that need to build GenAI into their workflows today, the answer is clear: high-quality B2B data must be the backbone of your AI initiatives.

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Practical Tips to Optimize Google Business Profile for Local Businesses

Huptech Web

Google Business Profile—formerly known as Google Business Profile is a tool provided by Google—that allows business owners to create and manage their Google Business listing. A business listing appears when customers search for them either on Google Search or Google Maps. So let’s get started!

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How to develop a winning B2B ideal customer profile

Martech

This is where an ideal customer profile (ICP) comes in. For example, if you target startups in search of specific software, they can buy from you. While every business is distinct, we try out these approaches, examine the data we gather and tweak the campaigns based on what works best. Short-term contracts.

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How to build a competitive analysis report with examples and tools

Sprout Social

However, beyond research, there’s the crucial task of distilling those insights into actionable strategies that’ll give your business an advantage. In this guide, we’ll explore how competitive analysis reports benefit your business, how you can build effective reports, the areas to focus on and competitive reporting tools.

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Five Brand Building Tips for B2B Businesses

Webbiquity

Building a great brand is the holy grail of marketing. It enables your business to occupy a sizeable amount of public mindspace and consistently drive more customers. A memorable brand is self-propelling and can grow a business to dizzying heights. Here are five brand building tips that you can use to grow your B2B business.

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Spreading the Word About Your New Business

Webbiquity

When you’re starting out with a new business, one of the first and most important things you to do is promotion. The more you do this, and the more effectively you do it, the more successful your business launch will be. Develop your ideal customer profile or B2B buyer persona to help you develop the right message.