Marketing Insider Group

MAY 15, 2023

If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. B2B digital marketing refers to the promotion of products or services between businesses using digital channels. But you know what they say – nothing good comes easy.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. In the process, you’re missing the opportunity to build deep topic authority in the specific areas of expertise you could be known for.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. An effective strategy optimized for conversion is guaranteed to not only increase your business’s content conversion rate, but also gain more traffic, prospects, loyal customers and sales revenue.

Conversion Rate 301

Conversion Rate Conversion Content Traffic 301

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Webbiquity

JULY 23, 2019

If you haven’t looked into video creation for your business yet, this is the right time to make video a core element in your content marketing mix. Keep it short and catchy to hold the attention of busy prospects with short attention spans through the end of your video. Educate Your Customers. Introduce Your Brand.

Video Marketing 246

Video Marketing Business Work Management Marketing Management 246

Hubspot

APRIL 21, 2020

It's easy to understand why you might think about free content this way — after all, the goal of any business is to make a profit, so giving away free goodies would be crazy, right? Providing education on the topics related to and about the products and services you offer can help you boost leads and sales. Free content builds trust.

Education 98

Education Sales Qualified Leads Content Inbound Marketing 98

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. They’ll be more likely to remember you, admire you, trust you, and work with your business long term. Focus on building value for customers over driving sales. It’s one of the most trusted channels today. With content marketing.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Content Standard

NOVEMBER 19, 2018

The Edelman Trust Barometer is a survey that seeks to understand trust and credibility around the globe. For the past two years, Edelman has reported a significant decline in consumer trust across all four key institutions—business, government, NGOs, and media. Image attribution: Joshua Reddeko. Understand Your Brand.

Ad Building 78

Ad Building Forrester Content Storytelling 78

Valasys

APRIL 22, 2024

Businesses are constantly seeking innovative ways to harvest leads efficiently and effectively. From traditional methods to cutting-edge technologies, let’s explore a variety of lead harvesting methods that can propel your business forward. Businesses harvest email addresses from various sources to cultivate their prospect pool.

Lead Harvesting 40

Lead Harvesting Paid Content Sales Qualified Leads Lead Scoring 40

Marketing Insider Group

MAY 1, 2023

From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. Key Video Marketing Stats The video marketing stats below will help you craft a content marketing strategy that drives growth for your business. But how powerful is it really , you ask?

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

FEBRUARY 28, 2023

Today, B2B sales prospects turn to the Internet not just for product research but also purchasing. Business buyers are looking for a more authentic and trustworthy experience that is tailored to their individual concerns as well as their organization’s needs and preferences.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Heinz Marketing

APRIL 19, 2024

By shifting marketing’s focus from attracting new faces to nurturing the relationships businesses already have, marketing teams can unlock new ways to improve customer retention. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior. It should build relationships.

Lead Scoring 59

Lead Scoring Lead Ranking Acquisitions B2B Marketing 59

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. Plus, positive customer reviews impact future business. Use the feedback to ensure customer-centric decision-making.

Enterprise Management 237

Enterprise Management Allocation Customer Satisfaction Lead Ranking 237

Webbiquity

JANUARY 19, 2023

Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. B2B is focused on developing relationships between businesses, while B2C is focused on connecting directly with end consumers. B2B marketing targets buying groups within businesses.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Marketing Insider Group

JANUARY 24, 2022

In addition, SaaS companies are always playing a long game with customer acquisition, looking to create content that continually demonstrates the value of their brand so customers keep them top-of-mind when it comes time to purchase new solutions. They also create much-needed assurance for customers while they’re making a purchase decision.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Oktopost

OCTOBER 8, 2023

Many potential buyers may express interest in your product or service, but may not be ready to make a purchase right away – regardless of how compelling your pitches may be. This will eventually lead them to take a genuine interest in your product and ultimately, guide them toward a purchasing decision.

Top of Funnel 131

Top of Funnel Marketing Management Buyer's Journey Sales Cycle 131

ClearVoice

MARCH 29, 2021

Marketing activities late in the funnel work to validate the buyer’s purchase through decision-enabling content that helps late-stage buyers confirm their choice and avoid buyer’s remorse. ToFu is all about building awareness and trust. It’s a good time to offer a demo or consultation… content that validates the purchase.

Top of Funnel 98

Top of Funnel Validation Marketing Funnels Purchase 98

EveryoneSocial

JUNE 20, 2019

Educational content that is unconditionally proffered by a company is a low-cost means to enable brand exposure and foster engagement with the general public, prospects, competitors, and existing clients or customers. What’s So Educational About This Piece Anyway? How We Got Here: Educational Content & Brand Engagement Today.

Education 105

Education Brand Identity Branding Content 105

Top Rank Marketing

MARCH 25, 2024

The information B2B buyers seek out in making decisions, and the ways they search for it, remain very different from the standard B2C purchase. Drawing the line between B2B and B2C SEO content The defining difference between B2B and B2C is that one targets businesses and professionals, while the other targets individual consumers.

Top of Funnel 106

Top of Funnel SEO Long Tail Marketing B2B 106

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. And businesses recognize the power of social media in driving tangible results. 94% of marketers believe that influencer marketing is an effective strategy for B2B businesses.

Social Media 117

Social Media Trends Media B2B 117

Outgrow

FEBRUARY 12, 2023

15+ Promotion Ideas on How to Grow a Small Business Marketing and growing a small business is a challenging task all startups go through. Hence, here are some effective and out-of-the-box promotion ideas you need to try out today to grow your business. Restrict it to an order purchase of a certain amount. It’s simple.

Small Business Marketing 105

Small Business Marketing Promotion Cross-Selling Business 105

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. These tasks take time away from the value we could potentially be adding in our business. You get deep insights that inform smarter business decisions. Guest post by Eduard Klein. What is B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Marketing Insider Group

MARCH 6, 2023

Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. With all of the benefits that come along with creating video content, like building your brand identity and increasing your SEO , there’s no reason why your company should miss out.

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

SmartBug Media

JUNE 11, 2021

Higher education is a unique and competitive landscape—one that pushes marketers to continuously think outside the box to have their brand stand out in a crowded marketplace. Now more than ever, with online degree options readily available and more people taking unconventional pathways in their education, the pressure is on.

Education 64

Education Account Based Marketing Work Management Lead Scoring 64

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? The answer is not hitting the lottery or getting purchased by Warren Buffett. B2B businesses need to foster a strong spirit of community to serve their clients and customers better.

Communities 121

Communities Ad Building Brand Identity Branding 121

ClearVoice

AUGUST 24, 2022

Your business needs stellar content to succeed. Content is the modern business solution that your modern business needs to continue to be successful. Let’s explore some of your potential business needs and identify how quality content can help you fulfill those needs: Content helps you build trust.

Paid Search Agency 52

Paid Search Agency Business SMB Content 52

Trade Press Services

SEPTEMBER 10, 2023

When cultivated within a team or organization, confidence increases productivity, improves communication, enhances respect amongst team members, boosts employee retention, enriches customer relationships and drives business success. This type of openness fosters trust among employees, making them feel valued and empowered.

Personalization 52

Personalization Peer-to-peer Business Customer Satisfaction 52

Heinz Marketing

FEBRUARY 23, 2023

On the other hand, the healthcare industry is rapidly evolving, and marketing teams are facing increasing pressure to demonstrate their business impact in this dynamic space. However, despite these challenges, marketing teams in the healthcare industry can prove their business impact in several ways.

Advertising Agencies 100

Advertising Agencies B2B Thought Leadership Lead Ranking Business 100

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Sprout Social

FEBRUARY 12, 2024

This shift underlines a universal truth: trusted figures influence our purchase decisions. These strategies combine to give you benefits of influencer marketing beyond immediate gains to foster long-term brand trust and sustainable growth. It has to be strategic. Tracking and measuring your influencer performance is also vital.

Advertising Agencies 107

Advertising Agencies Paid Search Agency Lead Scoring Lead Ranking 107

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). In fact, 81% of socially engaged sellers in the financial services industry report increased business prospects.

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

SmartBug Media

JULY 28, 2020

To build a successful business rapidly in 2020, you need a plan. If your dream is rapid business growth, these six marketing strategies will help you attract and convert your target market into raving fans: 1. Series of educational videos. They trust you, so their readership and followers will too. How-to guide.

Marketing Strategy 99

Marketing Strategy Marketing & Strategy Planning Lead Scoring 99

Scoop.it

DECEMBER 28, 2023

Fortunately, however, there are various strategies that can allow your ecommerce business to attract web visitors and turn them into buyers. From curating content to appeal to specific segments of your audience to using it to inspire more purchases, here are the eight ways ecommerce content marketing influences conversion rates.

Conversion Rate 107

Conversion Rate eCommerce Top of Funnel Conversion 107

SmartBug Media

FEBRUARY 1, 2024

In the fast-paced world of business, acquiring new customers is crucial—but retaining existing ones is equally important. The post-purchase moment is pivotal in the buyer’s journey. It can determine whether you’ll be a one-time buy or become a trusted go-to brand. How Do Post-Purchase Emails Fuel Customer Retention?

Loyalty 59

Loyalty Acquisitions Word of Mouth Cross-Selling 59