Content Standard

JUNE 27, 2023

As a healthcare solutions provider, you’re functioning in an era in which your prospects (and existing customers) need educational support that provides clarity in the midst of chaos. In the process, you’re missing the opportunity to build deep topic authority in the specific areas of expertise you could be known for.

Work Management 90

Work Management Marketing Management Differentiation Education 90

Webbiquity

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. But small businesses also use this platform to interact with their target audience and spread the word about their products and services.

Paid Search Agency 299

Paid Search Agency B2B Marketing Examples Enterprise Management 299

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. To build a lasting digital product brand, start with understanding how to create an effective brand strategy. Build an Opt-in Email List.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Marketing Insider Group

DECEMBER 15, 2020

Brand awareness is more than people simply recognizing your business name or your logo. It’s vital to build brand awareness because consumers are much more likely to buy from a brand they know and trust than one that’s new to them. Content marketing can be a highly effective way to build brand awareness. Building Trust.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

ClearVoice

SEPTEMBER 25, 2020

The pandemic has paved the road for a new revenue stream for writers: educational resources. 4 reasons writers should create digital educational content. To create the content, she referenced her own experience growing her blog, Root + Revel, which she turned into a six-figure business in three years. How to build a portfolio.

Education 92

Education Ad Building Top of Funnel Class 92

Marketing Insider Group

AUGUST 11, 2023

In today’s digital landscape, social networks play a pivotal role in business growth and brand awareness. This comprehensive guide explores the top social networks that offer unique opportunities for businesses to connect, engage, and thrive in the online sphere.

Social Networks 179

Social Networks Business Work Management Social Media 179

Oktopost

SEPTEMBER 21, 2023

With 78% of businesses that use social selling outperforming businesses that don’t, you can’t afford to miss out on this strategy. Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Martech

JULY 29, 2021

The idea to build Channacademy as an education hub for Channable customers originated at the end of 2018. Building an online customer education hub. We were looking for a platform that could support us in this, and at one point we even had the idea of building it ourselves. This was not scalable.

Education 129

Education Advertising Agencies Paid Search Agency Work Management 129

Sprout Social

OCTOBER 10, 2023

And we’ll cover 10 examples of successful influencer marketing campaigns to inspire your own strategy. Influencer marketing campaigns are partnerships that leverage the influence of creators to promote sales and build brand awareness. Let’s explore some examples of different types of influencer marketing campaigns.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Tony Zambito

DECEMBER 14, 2020

Including business and the act of buying. The COVID-19 pandemic has caused confidence to wane on the part of business and buyers. Although promising vaccines on the horizon may improve business outlooks, they may not impact buyer confidence in the same way. Building Collective Confidence. Confidence Wanes.

Ad Building 271

Ad Building Urgency Marketing Case Studies B2B Sales 271

Sprout Social

MARCH 5, 2024

The company has business lines including student loan servicing, private student loans, improving K-12 school management through service and technology, renewable energy, encouraging a more educated workforce, and telecommunications. Each of our business lines needs different things.” It’s so much more than posting.

Resources 103

Resources Enterprise Management Work Management Marketing Management 103

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks. Here we go!

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

QuanticMind

SEPTEMBER 12, 2023

Like so many industries, the higher education space has been turned on its head over the past few years. While online learning is no longer the necessity it was at the beginning of the COVID-19 pandemic, the continued increase in demand for online education programs is undeniable. What’s Changed in Higher Education?

Education 75

Education Rules Budget Programs Planning 75

Marketing Insider Group

SEPTEMBER 8, 2020

Create effective content that informs, builds trust, and engages your recipients. Drip Emails That Educate. Educational email drip campaigns are excellent choices for B2B and non-profit organizations. Since the new year is just around the corner, both people and businesses analyze the past and plan for the future.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

Martech

FEBRUARY 28, 2024

However, most of the marketing budget is now going toward the top-of-funnel efforts to meet volume demand, building that lead pool and hoping they can be moved toward the bottom of the funnel by nurturing efforts. Business email address Subscribe Processing. Getting to that level requires a lot of marketing. Brand recall.

Lead Gen 141

Lead Gen Top of Funnel Demand Generation Agencies B2B Marketing 141

Salesforce Marketing Cloud

OCTOBER 9, 2023

With Disability Employment Awareness Month (DEAM) upon us, it’s a good time to look at how businesses and allies can proactively support disability inclusion in the workplace — and help move the needle on those numbers. Include employees with disabilities in your business strategies — right from the start Diversity drives innovation.

Ad Building 134

Ad Building Allocation Paid Search Agency Terms and Conditions 134

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

Marketing Insider Group

JANUARY 17, 2023

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO. Why Start Internal Link Building?

Link Building 213

Link Building SEO Ad Building Lead Scoring 213

Webbiquity

SEPTEMBER 8, 2020

Here are six key practices for building trust in your brand. It can help you reach more customers, boost your conversions, and most importantly, build trust. Let’s take the example of Old Spice. Each Night is a great example of a company that offers a lot of very valuable content on its website. You need to change that.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. Some demographic components include age, education, job title, geographic location and gender. Think of this stage as building the framework for your different buyer personas.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Hubspot

JUNE 28, 2021

If you’re a small business, your website has a big impact on your success. Research shows that roughly a third of people use the web to find local businesses. As a small business, you might not have the budget to hire a designer, bring in a development team, or pay for a suite of design tools for your new site. Let’s dive in.

Small Business Marketing 101

Small Business Marketing Design Marketing Websites Examples 101

Salesforce Marketing Cloud

NOVEMBER 28, 2023

Common sales compensation plan terms Types of sales compensation plans 6 steps to build an effective sales compensation plan 4 sales compensation plan examples to get you started Tee up reps for success Use Sales Programs to pair the right compensation with outcome-based training in the flow of work so reps can deliver results quickly.

Planning 64

Planning Examples High Quality Lead Sales Qualified Leads 64

Sprout Social

APRIL 6, 2020

Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013. Specifically designed with education in mind, LinkedIn Pages for have special sections like Alumni, where you can connect with other graduates. Setting up LinkedIn Pages for schools. Know your audience.

Education 102

Education Linkedin Practices Best Practices 102

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. Upselling is a sales strategy in which a business offers customers an upgraded or additional product or service that complements or enhances their original purchase. What is an example of cross-selling?

Examples 122

Examples Tips Cross-Selling Bundling 122

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Some examples of digital products are video games, music, movies, apps, and e-books. Because of these advantages, digital products are a great way to start your own small business. Why Sell Digital Products?

Examples 91

Examples Product Work Management Marketing Management 91

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? For businesses and marketers, mastering the art of the headline is crucial for success. In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Here’s an overview of everything we’ll cover along the way: What is sales prospecting? What makes sales prospecting challenging?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Navigate the Channel

JULY 21, 2023

It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable future, we are all pressured to prove the return on every marketing dollar spent.

Marketing AI 65

Marketing AI Product Ad Building Planning 65

Buffer

DECEMBER 14, 2021

Phantila Phataraprasit learned about sustainability early in life and wanted to build the kind of sustainable brand she’d be proud to shop at, so she decided to do something about it and co-founded Sabai Design , a sustainable furniture company.

Ad Building 66

Ad Building Business Transparency Communities 66

Sprout Social

NOVEMBER 29, 2022

Corporate social responsibility (or CSR, for short) is an accountability model businesses use to integrate social and environmental causes into their operations. This CSR example works because it shows how well Grove Collaborative knows their mission and audience. It can impact your bottom line as well. Let’s dive in.

Examples 97

Examples Paid Search Agency Burn Rate Planning 97

Launch Marketing

SEPTEMBER 29, 2022

Having a thorough understanding of your target audience’s demographics can help guide many aspects of marketing, ultimately leading to marketing and business success. . Each factor is important and builds on the other to form a comprehensive, representative persona of an organization’s ideal audience.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Here are three examples of businesses that extracted critical data and insights from social media and successfully put them into action, driving real results.

Social Media 119

Social Media Work Management Marketing Management Media 119

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals. Related: Got an hour?

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The data paints a clear picture – paid media is here to stay, and businesses are increasingly aware of its power. billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62