Digital B2B Marketing

JUNE 14, 2012

This perspective should be completely independent of your business and your offerings. For instance, if a database firm chooses to focus on business intelligence and the business applications of their data, they need to consider new competitors like Microstrategy. This is not a decision to take lightly.

Content Marketing 100

Content Marketing Planning Eloqua Marketing Automation Services 100

Digital B2B Marketing

NOVEMBER 29, 2011

Every company is looking to differentiate by meeting specific business needs. He charges more and consistently wins repeat business because he creates unique offerings around his (commodity) product that increase the value of purchasing through his company. But it doesn’t make sense for all. But what if they are not searching?

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 29, 2011

Every company is looking to differentiate by meeting specific business needs. He charges more and consistently wins repeat business because he creates unique offerings around his (commodity) product that increase the value of purchasing through his company. But it doesn’t make sense for all. But what if they are not searching?

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

MARCH 12, 2014

Understand how businesses are using cloud computing. When you create a nurture stream or any other followup communication, it should build on the intent behind the previous content viewed by each individual. Consider someone searching for “ cloud computing.” Find personal cloud computing solutions. In Practice.

Intent 100

Intent Long Tail Marketing Marketing Automation Services Content 100

Digital B2B Marketing

APRIL 3, 2012

Business is predicated on earning a return on investment. Serve your audience instead of your business. Answer a question or help meet a need that is completely unrelated to your business. Companies do not do something and expect nothing in return. Even if it is not real at first, it must be believable.

Social Media 100

Social Media Paid Search Agency Companies Media 100

Digital B2B Marketing

APRIL 29, 2014

Build Your Own Content Brand. Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. There is still a short-term opportunity for native publishing, but long-term the best marketers will work to build their own audience.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Advertorials 100

Digital B2B Marketing

NOVEMBER 17, 2011

The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. Make sure your business is ready to connect with today’s social buyer. Build your marketing plans on your strategy.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 17, 2011

The strategy you develop should be unique to your business, an outgrowth of the challenge or opportunity you are facing and the environment surrounding your target audience. Make sure your business is ready to connect with today’s social buyer. Build your marketing plans on your strategy.

Planning 100

Planning Curation Marketing & Strategy Inbound Marketing 100

Digital B2B Marketing

APRIL 22, 2011

As personal relationships in your business are replaced by machine-personalized communications, your passion has been lost. Lisa, who runs Our Little Farm and Nursery, a small local business that sells, among other things, vegetable starts, immediately found something we have in common, and she is passionate about it.

Process 100

Process Demand Generation Agencies Demand Generation Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 18, 2012

For B2B Marketing What if Staples or Office Depot could identify regular in-store visitors that may be business customers? In Summary The potential for marketing to be one-to-one and extremely relevant is improving every year.

Planning 100

Planning DemandBase Aggregators Ethics 100

Digital B2B Marketing

MAY 12, 2014

No, not every list provider builds their lists this way. ” Vendor: “We are business data compilers… all information is derived from proprietary, self-reported data or sources of public record.” Or to manufacture them with a dictionary. Me: “how do you get opt ins from all the sources you list here?”

Opt-in 100

Opt-in Buy Privacy Policies Opt-out 100

Digital B2B Marketing

SEPTEMBER 20, 2012

Keep personas focused on the business environment. Ardath’s book builds on personas to develop more effective B2B marketing. Agencies or consultants selling persona development need to emphasize the extensive research that goes into their personas, not just the value of the character-based output.

Buyer Personas 100

Buyer Personas B2B Marketing Paid Search Agency B2B 100

Digital B2B Marketing

MARCH 1, 2012

Here is a screenshot of Sage’s white paper “7 Steps to Building a Business Case for ERP” promoted on the site. This is not the audience profile of a site providing business software. Sage’s content is being promoted on Hey, It’s Free!, likely without their knowledge.

Enterprise Management 100

Enterprise Management Advertising Agencies Banner Ads Marketing Management 100

Digital B2B Marketing

JULY 14, 2011

Here is the definition of thought leader provided by Wikipedia: “Thought leader is business jargon for an entity that is recognized for having innovative ideas.&#. Thought leaders understand their own business, clients needs and the larger market context. I see the following as the key points: Thought leadership is recognized.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Wikipedia Paid Search Agency 100

Digital B2B Marketing

APRIL 25, 2013

Here is the problem: As an individual building your own personal brand or as a marketer, you have taken the advice to share other people’s content to heart. Prior to that I had generally been sharing 3 to 5 links a day and would often not share anything on busy days. In a bad way.

RSS 100

RSS Social Media Twitter Traffic 100

Digital B2B Marketing

JANUARY 10, 2012

The business sees a huge repository of customer and prospect data it believes is valuable for email marketing. I would rather see a company build their list organically over time, creating a list of people that have opted in specifically to hear from them.

Buy 100

Buy Email Marketing B2B Marketing Jigsaw 100

Digital B2B Marketing

JUNE 28, 2011

These measurements are certainly not right for every business, but if you are going to manage towards valuable relationships while continuing to share measured results, I believe you must find equivalent measurements. How do you measure building real and valuable relationships in social media?

Media 100

Media Social Media ROI Media Plans 100

Digital B2B Marketing

AUGUST 30, 2011

The buying process in some businesses is clearly defined, but it is not rational. How do you maintain and build your woozle through each of the touchpoints in the enterprise sales cycle? Does your woozle play a role in closing a deal in enterprise B2B? Yes, the perception of your company and offering is critical to closing deals.

B2B Marketing 100

B2B Marketing Peer-to-peer B2B Touchpoints 100

Digital B2B Marketing

NOVEMBER 3, 2011

Here is what I believe Triberr needs to do now to build on this week’s improvement. However, many of those supporters were drawn to a lightening rod feature that is no longer available. These supporters are not going to get the new story out.

Twitter 100

Twitter Work Management CAN-SPAM Paid Search Agency 100

Digital B2B Marketing

JULY 31, 2013

Consider how people may actually come across your business on their mobile device: Your business will be tagged on Google Maps. Just one tap for an overview of your business, reviews, hours and contact information. Then, maybe, you can ask about building your own mobile app again. Monitor and maintain this information.

Mobile Marketing 100

Mobile Marketing Banner Ads Paid Search Agency Banners 100

Digital B2B Marketing

FEBRUARY 16, 2015

He recently joined Business Insider as the Sales Director for the Southeast, after a number of years with CBSi, parent to B2B technology focused properties ZDNet and TechRepublic (among others). Yes, marketing should build the business, but it doesn’t make the trees around your office burst into beautiful blooms of money.

Buy 100

Buy B2B Marketing Advertising Agencies Planning 100

Digital B2B Marketing

NOVEMBER 7, 2013

It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real. Clients of the marketers are also included in some cases to help show these at least appear to be legitimate and serious businesses. Yes, you can start your own business.

Twitter 100

Twitter Reachforce Demand Generation Agencies B2B Marketing 100

Digital B2B Marketing

MARCH 27, 2011

“Likes&# and “follows&# build an audience, but marketers want more. When businesses commit to caring, employees and the community will take notice and share for you, without prompting. Less than half of Americans trust businesses , and the numbers are deteriorating. But don’t pressure employees to share.

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Digital B2B Marketing

JULY 25, 2013

Here is my best guess: Eloqua populates this content dynamically and they didn’t have enough content, or content that matched to the business rules, to populate the entire template for some individuals. A colleague of mine forwarded me the email below, I can only speculate how this could have happened. How Much Does Half a Banner Cost?

Eloqua 100

Eloqua Auto Responder Banners Marketo 100

Digital B2B Marketing

JUNE 26, 2013

For some businesses, this may mean six emails a quarter, for others it might only be two. Tradeshows, local events, even webcasts often warrant a specific series of followups that build on the topic and content from the event. Contacts that do not engage in your welcome track should be added to your background nurture. Event Followup.

Buyer's Journey 100

Buyer's Journey Sales Qualified Leads Blast Campaigns Marketing Automation Services 100

Digital B2B Marketing

FEBRUARY 27, 2013

In addition, a campaign addresses two issues businesses often face when when they consider a thought leadership initiative. At this point, you are ready to start actively engaging in the community, building some history for Jamie’s social media presence prior to your real launch. It gets you started. It secures resources.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Campaigns Profiling 100

Digital B2B Marketing

MARCH 25, 2011

The company is profitable, growing, and for the moment, on top of business social media networking. Accurate professional profiles, maintained by each of us, group membership, even a business social graph (check out InMaps ). Business Leisure Time. For B2B marketers, LinkedIn cannot be ignored. Targeting Data.

Linkedin 100

Linkedin Media B2B Digg 100

Digital B2B Marketing

MAY 9, 2012

Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. Your Audience is Mobile Business professionals live by their smartphones today. 5 Reasons Your Marketing Needs to be Mobile 1.

Mobile Marketing 100

Mobile Marketing Paid Search Agency B2B Marketing Planning 100