ANNUITAS

JANUARY 30, 2024

The tool uses generative AI-powered natural language prompts to design, build, and customize ecommerce sites and pages more quickly. Users can quickly build new target segments that can be activated across marketing, commerce, service touch points for tailored journeys, offers, and recommendations.

Marketing Analytics Tools 130

Marketing Analytics Tools Marketing Automation Services Google Tools 130

ANNUITAS

MAY 21, 2020

Over the years, I have seen Marketing Attribution models transform from a nice-to-have tool to help demonstrate marketing’s performance into a must-have core business planning component. While it seems simple enough, Marketing Attribution falls into what I would describe as “marketing philosophy.” Rigid rules stuck in outdated thinking.

Marketing Attribution 264

Marketing Attribution Lead Ranking Planning Top of Funnel 264

ANNUITAS

OCTOBER 5, 2023

As generative AI is still a new concept, businesses might not want to automate the follow-up actions derived from AI just yet, nor provide AI with direct access to customers. This includes recent activities, which can aid in the building of smarter full journey orchestration of engagement.

Marketing Analytics Tools 130

Marketing Analytics Tools Product Marketing Automation Services User-Generated Content 130

ANNUITAS

OCTOBER 9, 2023

Our Go-to-Market Transformation Summit roadshow continued this past month in Boston, with a strong group of attendees joining us for an afternoon of debating how to build a repeatable, scalable go-to-market and making the shift from ‘random acts’ to perpetual Growth Engines.

Marketing Analytics Tools 130

Marketing Analytics Tools CMO Multi-Channel Act-On 130

ANNUITAS

NOVEMBER 28, 2023

The company has grown from a simple ‘sales cadence’ and ABM tool for nurturing and building insights around buying committees into a more insight-driven workflow platform that aims to enable more right place, right time engagement for sellers and prospects. 6ense has announced some new AI capabilities to better build outbound ABM campaigns.

Advertising Agencies 130

Advertising Agencies Account Based Marketing API ABM 130

ANNUITAS

FEBRUARY 3, 2022

Three main cohorts are leading businesses right now – Baby Boomers, Generation X, and Millennials. If you’re in the “unsure how to cross the divide” stage, you need to dig into buyer preferences and build a flexible engagement model. But younger generations prefer to build relationships digitally.

Generation 182

Generation Cross-Selling B2B Lead Ranking 182

ANNUITAS

MAY 2, 2023

What I discovered, not to my surprise, is that Salesforce has been very busy building what looks like a top-down Converged Growth tech stack to support the orchestration of engagement across the entire customer journey. The post Salesforce’s Roadmap Reveals Evolving Support of Converged Growth Models appeared first on Annuitas.

Lead Ranking 130

Lead Ranking Paid Search Agency Multi-Channel Aggregators 130

ANNUITAS

FEBRUARY 7, 2023

However, now that the concepts of the subscription economy have permeated every type of business, it may be even more important to deeply tie retention processes downstream to your engagement and acquisition upstream. I have had the luxury of building customer journey maps for many different types of companies.

Lead Ranking 130

Lead Ranking Peer-to-peer Paid Search Agency Terms and Conditions 130

ANNUITAS

OCTOBER 27, 2023

Innovation Overview The newly-announced Einstein 1 platform and tools allow for a more seamless integration into the core Salesforce business Cloud. Regardless, Salesforce believes it is laying the foundation by integrating the AI Cloud, Data Cloud and Einstein 1 into the core business Cloud.

Marketing AI 130

Marketing AI Marketing Analytics Tools Enterprise Management Marketing Automation Services 130

ANNUITAS

MARCH 21, 2023

4,000 installs and nearly 1,000 high usage customers building engagement on the tool set, powering more than 5.3m It is also easier to now have multiple, separately trained models against key criteria like industries, or analyzing new business leads vs existing customers. conversations to date.

Marketing Automation Services 130

Marketing Automation Services Marketing Automation Automation Webinar Metrics 130

ANNUITAS

JANUARY 21, 2020

Do you have a finely tuned, highly repeatable, highly predictable model for generating demand and closing business? Or, like nearly three-quarters of businesses, do you succeed because you have a strong product or service? Do you build acquisition budgets but struggle to connect the dots between the spend and the specific outcomes?

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

ANNUITAS

JANUARY 31, 2023

In addition, so many businesses have placed the customer at the heart of a lot of processes, but strangely NOT at the heart of the go-to-market journey. Additionally, recent research found that only 36% of businesses surveyed believed their sales and marketing efforts were aligned with customer success.

Enterprise Management 130

Enterprise Management Paid Search Agency Marketing Analytics Tools Work Management 130

ANNUITAS

MARCH 19, 2020

But many of us also share concern over a different crisis: the state of our businesses at this time. Business leaders and marketing and sales teams are struggling now, more than ever, to not only drive new demand, but to replace the loss of existing demand in the marketplace. That’s where other digital channels are critical.

Top of Funnel 232

Top of Funnel Planning Demand Elasticity 232

ANNUITAS

AUGUST 21, 2023

Often in business the greatest challenge lies in problem definition — i.e., defining the problem you need to solve, instead of just attacking immediate problems. Positive CX is a substantive element that builds things like Brand Equity and user adoption, and it is a direct dependency on customer retention.

Marketing Analytics Tools 130

Marketing Analytics Tools Demand Optimization Work Management 130

ANNUITAS

MARCH 17, 2023

While it’s no surprise that data has taken a front row seat in all areas of business, the words “data-driven” are nearing buzzword territory; it sounds like a good plan in theory, but can lack substance when it comes to putting it into practice. “I Keep it up if you have no idea how to actually put it into practice.

Planning 130

Planning Allocation Paid Search Agency Ideal Customer Profiles 130

ANNUITAS

FEBRUARY 16, 2023

Over the past six months, we have been writing and speaking about the importance of building a Converged Growth organization as the foundation of a successful go-to-market transformation. 53% of CEOs cite growth as a top business priority, ahead of profitability, customers and product improvements,” notes Vista Equity Partners.

Lead Ranking 130

Lead Ranking Top of Funnel Peer-to-peer Paid Search Agency 130

ANNUITAS

MAY 12, 2023

The company has been hard at work building what I see as a set of go-to-market enablement tools aimed at the small and middle markets (think: a few hundred to a few thousand employees) that are simple to use, powered by AI, and priced right for smaller enterprises. However, Zia is more of an analytics and machine learning algorithm.

Marketing AI 130

Marketing AI Enterprise Management Ad Building Work Management 130

ANNUITAS

AUGUST 8, 2023

The new business reality is that growth leaders must orchestrate engagement across the full journey — or risk the consequences. To succeed with this, you need a scalable approach to operationalizing every element of go-to-market — people, process, content, technology and data — around customer lifecycle.

Multi-Channel 130

Multi-Channel CMO Marketing Management Case Study 130

ANNUITAS

OCTOBER 11, 2023

With this new ANNUITAS GTM Advisory Service , we are building upon our vast knowledge and expertise to become the leading go-to-market analyst firm. But we are framing the wrong problem to solve. These are our roots as an organization – as a successful boutique management consultancy, specialized in go-to-market transformation.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

ANNUITAS

FEBRUARY 25, 2020

Build buyer personas to pinpoint the variety of potential prospects and help curate content to meet various personas’ specifications. Building buyer personas helps businesses deliver the right message to the right person as well as in the right medium. Knowing the context in which a buyer might come to your site is important.

Personalization 147

Personalization Buyer Personas B2B Marketing Management 147

ANNUITAS

AUGUST 12, 2020

This week, we take it a step further as we share how the insights phase builds a foundation for the strategy phase. It is at this stage that we define the critical customer journey and begin to build the Strategic Demand Marketing Plan. . We then want to build people, process, content, and technology on top of this process. .

Top of Funnel 147

Top of Funnel Planning Demand Marketing Plans 147

ANNUITAS

MARCH 4, 2020

In particular, it largely remains a ‘tactician-level’ activity that has not risen to the level of a holistic approach to sustainable business growth, nor is it largely embraced by senior executives, particularly at larger enterprises. It is increasingly constrained by many of the attributes of the growth hacking mindset.

Growth Marketing 247

Growth Marketing Top of Funnel Demand Enterprise Management 247

ANNUITAS

AUGUST 19, 2022

With more open communication, transparency and flexibility can flourish …” LinkedIn : “Having an understanding of what a customer wants, building trust with them and listening to their needs are vital skills of a CGO. Transforming Your Go-to-Market Team: Building a “Converged Growth” B2B Organization.

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

ANNUITAS

JULY 12, 2022

B2B organizations have for decades attempted to achieve so-called sales and marketing alignment – fueled by countless business books, analyst reports, strategic frameworks and consulting engagements – all well-meaning. But there is no silver bullet. How does this translate into transformation of sales and marketing teams?

Organization 130

Organization B2B Marketing Lead Ranking Ad Building 130

ANNUITAS

NOVEMBER 8, 2016

It also means that many don’t have the organizational fortitude to build a truly sustainable demand generation program. Building something as complex and far-reaching as a demand generation engine is a process filled with twists and turns and a fair amount of uncertainty along the way. So, what’s a marketer to do? Specialists.

Enterprise Management 212

Enterprise Management Demand Generation Deliverability Marketing & Strategy 212

ANNUITAS

APRIL 10, 2023

A core part of business growth is understanding your customer. If you’re still using the same go-to market methods for your business that you did five years ago, then there’s a good chance you’re doing it wrong. It is always worth putting in the effort to find out more about your customers and their unique pain points.

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

ANNUITAS

FEBRUARY 24, 2023

I’m excited to introduce a new offering from ANNUITAS — one that is not only timely, but also helps companies address the #1 business challenge that they face today. Your thinking is strategic, but the process — the growth engine — you have attempted to build will not run.

Planning 130

Planning Paid Search Agency Marketing & Strategy Act-On 130

ANNUITAS

NOVEMBER 18, 2020

I personally remember thinking the business model didn’t make sense, and as a marketer focused on B2B, I struggled to make the connection between the seemingly selfless intent of the platforms and the needs or desires of my clients. As B2B marketers, we don’t need to question ourselves, our businesses or our purpose.

Ethics 130

Ethics Personalization B2B Opt-out 130

ANNUITAS

AUGUST 4, 2020

We develop these insights through a number of mechanisms: We dig into these insights through primary-source interviews with business stakeholders, customers and prospects. The insights that we develop at this stage become the building blocks of our strategy and further implementation. Development.

Planning 147

Planning Marketing Plans Demand Peer-to-peer 147

ANNUITAS

FEBRUARY 3, 2020

They don’t even start with asking about their business’ pain points or priorities. Most of these acronyms ask questions like: Do you have the budget to fund this project, or are you still working to build the business case? They come right out and ask how many seats the prospect has. What sources do you trust? Online networks?

Peer-to-peer 173

Peer-to-peer Work Management Marketing Management Sales Qualified Leads 173

ANNUITAS

OCTOBER 31, 2023

They repeat practices that show diminishing returns, lack the framework of a larger GTM strategy, and fail to move any closer towards building a true Perpetual Growth Engine for the organization. And without having that foundation and business context, the outputs, though impressive, aren’t reaching their potential.

Marketing Analytics Tools 130

Marketing Analytics Tools Ideal Customer Profiles Marketing AI Sales Management 130

ANNUITAS

FEBRUARY 5, 2015

Don’t build a strategy around a tactic. Build it around what you’ve learned is missing in the marketplace and how your product or solution can fill a void in your audience’s lives. With so many marketing technology tools out there today, it’s easy for marketers to build a strategy around what a tool’s capabilities are.

Demand Generation 100

Demand Generation Rules Demand Generation 100

ANNUITAS

JUNE 25, 2020

And while it’s not easy, I applaud those who have pivoted from storytelling and brand building to driving revenue-focused growth with accountability across the entire customer journey. Delivering sustainable business growth is a marathon, not a sprint. Steve Hardy: Put simply, we’ve had to be responsive and agile.

Cost per Lead 147

Cost per Lead Enterprise Management Work Management Marketing Management 147

ANNUITAS

FEBRUARY 10, 2020

Companies are starting to consider “go-to-market” more holistically and so they’re building teams focused around integrative concepts such as “ Revenue Operations” (RevOps) and “ Strategic Demand.” If you can provide 4-5X sales lift in your business, why wait? Why transform demand?

Demand 113

Demand Lead Ranking Buyer's Journey Work Management 113

ANNUITAS

NOVEMBER 5, 2020

By tracking if a lead has sustained engagement, if they are the right persona from the right type of company, and if they have signaled lower funnel behavior, you can build a comprehensive scoring model that weights each interaction and moves the lead through different lead qualification stages.

Top of Funnel 147

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 147

ANNUITAS

SEPTEMBER 28, 2022

This is impossible, and in fact, trying to build marketing and sales programs around role or title is impossible to scale. Rather than build an adaptive, customer-journey aware apparatus, they simply automate the ‘bombarding’ of customers with content that may or may not have relevance.

Ideal Customer Profiles 130

Ideal Customer Profiles Enterprise Management Marketing Analytics Tools Work Management 130

ANNUITAS

JUNE 10, 2020

Marketing as a business discipline is ever-evolving. But now, business leaders expect marketing to prove its value in a more concrete way: by predictably contributing to sales and revenue lift.” More businesses will shift to a customer-led growth mindset in 2020. Learning more about Demand Marketing.

Demand 162

Demand Work Management Marketing Management Peer-to-peer 162